Best How To Grow An Interior Design Firm Podcasts (2025)

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71: The Hidden Costs of Discounting Your Interior Design Services 11:25

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5d ago11:25

11:25

Send Katie a Text Message!! If you’ve ever said, “I gave a discount just to keep the client happy,” this episode of Success by Design is for you. In this week’s Projects to Profit series, I'm pulling back the curtain on one of the most common traps interior designers fall into: discounting. What feels like a quick win for keeping a client can harm …

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70: How to Turn Consultations Into Paid Opportunities 13:25

13d ago13:25

13:25

Send Katie a Text Message!! This week, we’re kicking off a six-part series I’m calling "Turning Projects into Profit." As designers, we pour our hearts into projects that photograph beautifully, but sometimes those same projects barely move the financial needle. I know that tension well because I’ve lived it in my own business. That’s why this seri…

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69: Design Heals: The Secret Sauce Top Designers Are Using to Charge More 31:08

20d ago31:08

31:08

Send Katie a Text Message!! What every designer needs to know about neuroaesthetics, biophilia, and charging what you're worth. In this episode of Success by Design, I'm sitting down with Mike Peterson, founder of Science in Design, to explore how neuroscience is validating what designers have known intuitively for years: beautiful spaces make peop…

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Episode 45: Designing for Generations: Ignacio Rodriguez on Architecture, Security, and Evolving Lifestyles 17:06

20d ago17:06

17:06

This episode of Doctoring Up Design features a conversation with Ignacio Rodriguez of Ignacio Rodriguez Architects, a Los Angeles firm with deep roots in the community and an internationally influenced way of thinking about design. I’m Josh Cooperman, host of Convo By Design and in this episode of Doctoring Up Design, the official podcast of Design…

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68: Vegas Market 2025: Bold Interior Design Trends and Statement Décor 22:01

27d ago22:01

22:01

Send Katie a Text Message!! What happens in Vegas doesn’t stay in Vegas — especially when Success by Design gets the inside scoop from the market floor. In this week’s can’t-miss episode, Katie sits down with Diana Ruston on her team and fresh off the plane to unpack the good, the bad, and the downright bizarre from the latest Las Vegas Market. Thi…

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67: Interior Design Business Strategy That Works in a Downturn [The Table] 41:57

1M ago41:57

41:57

Send Katie a Text Message!! Interior designers, mark this moment: this is not just another podcast episode—it’s a masterclass in how to lead your business through chaos. In the latest quarterly roundtable, I invited two of the most respected minds in our industry, LuAnn Nigara and John McClain, to sit down and discuss their insights. But not just a…

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66: 7 Strategies to Attract Interior Design Clients Without Spending a Dime 14:02

1M ago14:02

14:02

Send Katie a Text Message!! What if the answer isn’t more ads, more hustle, or more burnout? In this week’s episode of Success by Design, I drop 7 zero-cost, high-impact strategies to attract interior design clients without spending a dime. And no—it’s not just “post more on Instagram.” This episode is the grounded, practical pep talk you didn’t kn…

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65: Interior Design Business Tips to Thrive During Slowdowns 12:18

2M ago12:18

12:18

Send Katie a Text Message!! As an interior designer, you pour passion, creativity, and dedication into your business every single day. But what happens when the market slows, projects stall, or uncertainty creeps in? It’s not about if—it’s about when. But here's the good news: you don’t have to panic. You can proactively prepare. In this episode, K…

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64: Wondering If Coaching Is Worth It? Rachel Says Yes—Here’s Why 22:42

2M ago22:42

22:42

Send Katie a Text Message!! Discover how Rachel Ogburn boldly transitioned from real estate to interior design, harnessing clarity, courage, and confidence to build a thriving and fulfilling business. In this episode, Rachel candidly reveals how she overcame deep-seated fears of rejection and uncertainty, leveraging coaching, community support, and…

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Episode 44: Marketplace Clarity: Design Supply Chains, Manufacturing, and Resilience in the Face of Uncertainty 58:12

2M ago58:12

58:12

This panel explored the critical challenges facing designers, manufacturers, and distributors as they navigate supply chain instability, shifting global manufacturing strategies, recycled content sourcing, and client expectations amid tight deadlines—especially in wildfire-impacted areas like Altadena and Pacific Palisades and features; Melissa Zel…

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63: Designers, Step Away! How Strategic Breaks Unlock Your Full Potential 15:35

2M ago15:35

15:35

Send Katie a Text Message!! Want to boost your creativity, skyrocket your productivity, and reignite your passion for design? It might be time to step away. In this episode, I'm revealing why intentional, strategic rest isn't just nice—it's essential for interior designers aiming for sustainable success. Whether you're running a growing six-figure …

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62: Know Your Numbers: Cash Flow, Taxes & Accounting for Interior Designers 19:48

2M ago19:48

19:48

Send Katie a Text Message!! Ever wonder why some interior design firms seem to glide through the ups and downs of business effortlessly, while others always seem stressed about finances? I've learned the key difference is simple but powerful—knowing your numbers. This week, I'm sharing exactly how I've structured my business around clear, reliable …

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61: Inside Out Interiors: Core Strategies for Designers 21:53

3M ago21:53

21:53

Send Katie a Text Message!! Ever feel like your interior design business runs you, instead of you running it? You're not alone. But what if the secret to effortless growth, standout projects, and loyal clients isn’t found in the latest trends or marketing hacks, but within the core of your business itself? In this episode, I'm revealing the hidden …

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60: Design DNA: Unlock Your Firm’s True Potential 16:09

3M ago16:09

16:09

Send Katie a Text Message!! Every interior designer has a unique “genetic code”—their style, values, and creative philosophy. But are you consciously tapping into yours to truly stand out and attract your ideal clients? In this episode, we’re diving deep into how your Design DNA can fuel purposeful, profitable, and authentic growth for your practic…

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59: Building a Future-Proof Interior Design Business 16:52

3M ago16:52

16:52

Send Katie a Text Message!! In an industry constantly evolving with trends, technology, and shifting client expectations, building an interior design business that's both creatively inspiring and strategically sound has never been more critical. But how exactly do you create a design empire that can withstand change, scale sustainably, and flourish…

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Episode 43: Rebuilding Better (Smarter): Architectural Best Practices for Wildfire-Prone California 1:03:52

3M ago1:03:52

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California’s escalating wildfire crisis is forcing a radical rethink in residential architecture. With fires growing in intensity, frequency, and unpredictability, architects, planners, and policymakers are coming together to define a new blueprint for resilient, sustainable living in the wildland-urban interface. In May, I journeyed to Design Hard…

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58: Beyond the Blueprint: Scaling Your Interior Design Business with Soul 17:46

3M ago17:46

17:46

Send Katie a Text Message!! Interior design is more than stunning blueprints, curated Pinterest boards, and beautifully staged reveals. True design excellence—and sustainable business success—begins when we move beyond surface-level planning and dive deeper into our purpose, passion, and personal values. In this episode, we explore how you can auth…

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57: Attracting Luxury Interior Design Clients w/ John McClain 42:30

3M ago42:30

42:30

Send Katie a Text Message!! Ever wondered how to attract seven-figure interior design clients? In this episode, I sit down with the talented John McClain, known for mastering high-value, luxury projects. This conversation is packed with insights you won’t want to miss! John reveals how he evolved from accepting "anyone with a heartbeat and a checkb…

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56: Unlock the Secret to Packaging and Pricing Your Design Services for High-End Clients 29:44

4M ago29:44

29:44

Send Katie a Text Message!! Have you ever felt unsure how to structure your design packages or nervous about raising your prices, even when you know you're worth it? You’re not alone. Katie is exploring exactly how to craft irresistible, premium design packages tailored specifically for high-end residential and commercial clients—those ready and wi…

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55: Defining Your Ideal Interior Design Client 19:07

4M ago19:07

19:07

Send Katie a Text Message!! Ever wonder why some interior designers effortlessly attract dream clients, while others scramble just to stay busy? The answer might surprise you—it’s all about knowing exactly who your ideal client is and what they truly want. In this week’s episode, Katie dives into how leveraging demographic and psychographic data ca…

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Building a Fire and Security Empire: The Benson Systems Journey W/ Eric Benson 31:51

4M ago31:51

31:51

Send us a text Eric Benson shares the journey of Benson Systems, a family business that evolved from a garage startup in 1986 to a thriving 75-employee operation specializing in security, fire alarm, and sprinkler systems in Arizona. • Father started Benson Systems in 1986 from his garage as a security contractor • Expanded into fire alarm and supp…

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54: How Coaching Helped Zoe Master Pricing, Pivoting, and Hiring 19:13

4M ago19:13

19:13

Send Katie a Text Message!! Are you an interior designer wondering if coaching is right for you? Curious about taking your business from good to great—or perhaps from zero to thriving? Join Katie as she welcomes one of her coaching clients, Zoe Browne, to the podcast. Zoe’s journey is an inspiring example of how transformative the right support can…

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53: Navigating Tariffs, Turmoil, and Trust for Interior Designers [The Table] 38:39

4M ago38:39

38:39

Send Katie a Text Message!! Are tariffs making you anxious? You're not alone. In this must-listen podcast episode of The Table, Katie is joined by industry heavy-hitters Laurie Laizure, Rick Campos, and Dr. Jennifer Chukwujekwe to tackle the tariff turmoil head-on. From staggering markups and shifting vendor dynamics, to managing client expectation…

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52: Tariff Talk: Navigating the Hidden Costs Impacting Your Interior Design Clients 12:49

5M ago12:49

12:49

Send Katie a Text Message!! Think tariffs don’t affect you? Think again. On this episode of Success by Design, Mastering the Business of Interior Design, Katie breaks down exactly why interior designers must care about these seemingly distant policies—and how tariffs quietly ripple through every project, influencing your pricing, timelines, and cre…

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Finding Your Lane: How Three Partners Built a Construction Empire with Adam Ferrara 54:34

5M ago54:34

54:34

Send us a text What does it really take to build a successful construction business rooted in integrity? Adam Ferrara, founder of Ferrara Buist Contractors, reveals the surprising path that led him from residential construction to commercial contracting and development during one of the worst economic downturns in recent history. Starting his first…

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51: How Interior Designers Can Build Confidence and Set Boundaries 19:22

5M ago19:22

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Send Katie a Text Message!! Ready to level up your confidence game and finally feel like the expert you already are? In this episode, I'm tackling the surprising psychology behind imposter syndrome, ditching the myth that giant leaps are the only way to build confidence, and showing you how to stop letting perfectionism rule your life (and your rat…

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50: How Interior Designers Thrive (Not Just Survive!) Market Shifts 7:16

5M ago7:16

7:16

Send Katie a Text Message!! In this episode, Katie Decker-Erickson is bringing you actionable insights directly inspired by last week's powerful conversation with Rebecca Hay. Get ready to transform uncertainty into opportunity with strategies specifically tailored for interior design businesses facing market slowdowns. Slowdowns are inevitable—but…

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Episode 42: CO Architects | How COmmunication and COllaboration leads to a More COnnected COmmunity 48:27

5M ago48:27

48:27

I’m Josh Cooperman, host and publisher of Convo By Design as well as Doctoring Up Design, the official podcast of Design Hardware and Flooring in Los Angeles. This is year 6 of Doctoring Up Design, a show that was created to help design specifiers address some of the pain points professionals in the architecture, interior design and landscape archi…

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49: Thrive During Economic Slowdowns- Proven Strategies & Mindset Shifts with Rebecca Hay 43:26

5M ago43:26

43:26

Send Katie a Text Message!! Feeling the squeeze of a market slowdown? You’re not alone. Interior designers everywhere are navigating shifting client expectations, tighter budgets, and the need to be more strategic than ever. We’re joined by celebrated designer Rebecca Hay to explore exactly how to stay profitable and resilient—even when times get t…

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The Owner's Advocate: How Construction Management Transforms Projects 23:23

5M ago23:23

23:23

Send us a text Tony Johnson welcomes Joe Marangolo from JSM Project Management to discuss the critical role owner's representatives play in successful construction projects. Joe explains how construction management connects the early planning phases with actual construction execution, providing value through team building, risk management, and clea…

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48: How Interior Designers Can Execute, Scale & Boost Profits 7:24

5M ago7:24

7:24

Send Katie a Text Message!! In this episode, we break down essential project management strategies to help interior The #1 mistake designers make that leads to project chaos—and how to avoid it. Ready to streamline your projects, increase efficiency, and maximize profits? Don’t miss this power-packed episode—your future self (and clients) will than…

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Procurement 101: What it is and How to Manage It Effectively 23:51

6M ago23:51

23:51

Discover essential strategies for managing procurement like a pro and learn how the right tools can simplify your workflow. Whether you're a seasoned professional or just starting out, this session is packed with insights you won't want to miss!By Fohlio Inc.

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47: The Only Woman on the Construction Site with Renée Biery 44:12

6M ago44:12

44:12

Send Katie a Text Message!! You’ve likely seen this scenario play out—a homeowner has an idea for their remodel, the GC calls it stupid, and while he has a point, the homeowner’s feelings are hurt and no one’s offered a viable solution. That is precisely where we come in. As interior designers, we are uniquely able to translate our clients’ ideas t…

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The Art of Public-Private Partnerships: How Ray Garfield Revolutionizes Infrastructure Development 36:59

6M ago36:59

36:59

Send us a text Ray Garfield shares how his firm has revolutionized public infrastructure development by creating faster, more efficient alternatives to traditional government building processes. Helping public clients bypass lengthy referendums and inefficient bidding systems, Garfield Public Private has delivered nearly $3 billion in essential fac…

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Creating Value Without Chasing Growth: A Construction Company's Philosophy 42:33

6M ago42:33

42:33

Send us a text Sam Rockaway shares his journey from body shop owner to Senior Vice President at Redcom Design and Construction, where they've doubled company size over 14 years to reach $70 million in annual revenue. His team provides vertically integrated design-build solutions with in-house engineering, architecture, and project management capabi…

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Building a Retail Empire: Systems, Strategies, and Success in Commercial Real Estate 30:29

6M ago30:29

30:29

Send us a text Jeffrey Rosenberg shares the journey of Big V Properties from a family grocery business to a vertically integrated real estate company managing 10 million square feet across 14 states. He reveals how strategic systems implementation and operational efficiency enabled their impressive growth trajectory. • Started as a family grocery b…

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46: Proven Strategies to Attract Dream Interior Design Clients in 2025 7:59

6M ago7:59

7:59

Send Katie a Text Message!! In this episode, we’re diving into the marketing strategies you need to attract your ideal clients and scale your business in 2025. If marketing feels overwhelming, don’t worry—this episode breaks it into actionable steps that feel authentic and effective. Grab a notebook and your favorite coffee—this episode is packed w…

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45: Digital Marketing Strategy for Interior Designers with Jason Lockhart 43:13

6M ago43:13

43:13

Send Katie a Text Message!! For most interior designers, marketing is throwing noodles at the wall and seeing what sticks. A little Instagram here, a little TikTok there, and maybe some paid ads for good measure. But deep down, you know that’s not a great way to run a business, increase visibility, or build brand awareness—let alone get paying clie…

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44: Finances & Marketing for Interior Designers in 2025 [The Table] 41:11

7M ago41:11

41:11

Send Katie a Text Message!! As interior designers, we love being creative and bringing a client’s vision to life. Financials, budgets, and marketing strategies? Not so much. But our firms simply don’t exist without these key elements of business. Between the neverending natural disasters, dramatic economic shakeup, and mounting questions of what to…

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Episode 41: Adam Hunter | Adam Hunter, Inc. - Meaningful Connections, Purposeful Disconnection and Nuanced Interactions 24:54

7M ago24:54

24:54

’m Josh Cooperman, host and publisher of Convo By Design as well as Doctoring Up Design, the official podcast of Design Hardware in Los Angeles. This is year 6 of Doctoring Up Design, a show that was created to help design specifiers address some of the pain points professionals in the architecture, interior design and landscape architecture space …

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43: 3 Steps to Building a Lasting Business Legacy 14:34

7M ago14:34

14:34

Send Katie a Text Message!! In this solo episode, we're honing in on what it takes to build a business legacy. That may sound like nailing jello to a wall, but there are specific, actionable steps you can take to make this happen! This isn’t just about scaling your firm or making a name for yourself. This is about creating something that lasts well…

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Mastering Tax Strategies: Eric Oliver's Cost Segregation Expertise for Optimal Real Estate Returns 33:55

7M ago33:55

33:55

Send us a text Unlock the secrets to optimizing your commercial real estate investments with our latest episode! Join us for an enlightening conversation with Eric Oliver from Cost Segregation Authority, as we explore how mastering the art of cost segregation can transform your financial strategy. Learn how Eric's journey from a family-owned landsc…

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Elevating Aviation and Purpose: Eric Farewell’s Journey from Passion to Community-Driven Success 46:36

8M ago46:36

46:36

Send us a text Imagine turning childhood passions into a thriving career. That's exactly what Eric Farewell did. At just 13, he started selling airplanes online, and today, he's at the helm of five businesses, including the largest paramotor flight school. In our latest episode, Eric shares his mission-driven approach to entrepreneurship, where pur…

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42: Technology & Automation for Interior Design with Danny Marsh 37:23

8M ago37:23

37:23

Send Katie a Text Message!! Unless you’re a drafter, most of us in the interior design world loathe technology. But it’s a necessary part of the job when it comes to running a business. So… how can tech support the design process and in scaling a business? My tech go-to, Danny Marsh, joins us for this episode! Danny shares technology challenges uni…

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Episode 40: Julie Beuerlein | JKB Home Design - Breaking Through. Building A Firm From Scratch 18:35

8M ago18:35

18:35

In an industry that celebrates greatness from within the ranks of design creatives across the country, we don’t always do the best job cultivating new talent. Sometimes it starts by simply showcasing a new creative, even if they don’t happen to be new to business. Designer as second career is one of the most popular ways many arrive, but in many wa…

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41: Mindset Shifts to Scale Your Business Beyond 6-Figures with Laura Thornton 48:12

8M ago48:12

48:12

Send Katie a Text Message!! The mental gymnastics it takes to start a business is just… different from the mindset shifts it takes to scale a business to 6-figures and beyond. (Mindset plays a huge role in both personal and professional growth!) I’m thrilled to have Laura Thornton back on the podcast for this conversation. We’re discussing the mind…

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40: Thought Habits for Business Growth with Amy Kemp 46:03

9M ago46:03

46:03

Send Katie a Text Message!! Whether or not you’ve heard of thought habits, you’re most certainly familiar with the impact your self-talk has on your habits. But you may be surprised to hear just how impactful those thoughts of yours are on your business growth—or—lack thereof. Habit Finder Coach, Amy Kemp, is here to discuss this topic! Amy shares …

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39: How to Sustainably Grow a Design Firm with Jeanne Collins 37:04

9M ago37:04

37:04

Send Katie a Text Message!! As an interior designer, there are a few business decisions that will critically impact your growth. Scaling your business to your lifestyle is an artform. It takes dedication, discipline, and determination. And Jeanne Collins knows this journey all too well! She joins us today to share how to know when it’s time to hire…

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Episode 39: Brian Pinkett | Landry Design Group - Growing A Team and Building A Lasting Legacy 27:49

9M ago27:49

27:49

When we think and speak about architecture, the majority of the conversation revolves around the work itself. But much of the finished project is the combined work product of a team behind the scenes. The teams that craft the work of world-class organizations like Landry Design Group are worthy of exploration. architecture can be single-creative en…

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38: 2025 Colors of the Year & Color Trends [Roundtable] 40:07

9M ago40:07

40:07

Send Katie a Text Message!! Welcome to one of our most anticipated conversations—the 2025 Color of the Year! Join color marketing experts from PPG, Sherwin-Williams, and Benjamin Moore as they reveal their picks, what inspired the selections, what they’re noticing with design trends in general, and what’s coming down the pike in the next couple of …