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78: Pricing with Confidence in a Shaky Economy (Part 1 of Thriving Through Economic Uncertainty)
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Welcome to Success by Design! I’m kicking off a brand-new three-part series called The Interior Designer’s Survival Guide Through Economic Uncertainty. Let’s be honest—the economy feels weird right now. Clients are cautious, interest rates are high, and confidence can feel scarce. But while you can’t control the broader economy, you can control your pricing, positioning, and profit strategy.
In this episode, we’re diving into how to price confidently when fear starts creeping in—what to say “no” to, how to protect your value, and why lowering your rates is the last thing you should do.
IN THIS EPISODE:
- Why discounting during an economic downturn actually hurts your business
- The pricing models that protect your profit (and which to use when)
- How to communicate your value without competing on price
- Why “Designer for a Day” and full service can both thrive—when you position them right
- How cash reserves and confidence change your business decisions
- The three C’s of a resilient design business: Clarity, Consistency, and Confidence
When the market wobbles, fear can take over. But confidence is contagious—and it starts with knowing your worth and charging accordingly. This episode isn’t about cutting corners or slashing prices. It’s about strengthening your foundation, standing firm in your value, and building a business that weathers uncertainty with ease.
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