What if a remodeling company could also be a recovery engine for families and a launchpad for veterans? That’s the story Brad from WNC Built brings to the table—a ground-up look at how service, sales, and culture can scale a local business while delivering real impact in Western North Carolina.
We start with the work on the ground: additions, kitchens, bathrooms—and the heavy lift of Rebuild Haywood, a grant-backed effort helping homeowners who’ve hit their FEMA and insurance limits after Hurricane Helene. Brad walks us through how his team navigates tough timelines, shifting scopes, and the human side of getting people back home. From there, we pull back the curtain on entrepreneurship: why “sell something” is the fix more often than not, how every customer values a different outcome (speed, cost, clarity), and what it really looks like to switch hats from accounting to marketing to networking in a single afternoon.
Culture and hiring take center stage as Brad shares the rule that guides his crew: make the decision if it won’t hurt anyone and would look fine on the front page. We talk work–life boundaries that actually hold, the power of humor on messy jobsites, and the B.E.P.I.C. framework that shapes his days—bring the energy, invest in education, plan with written goals, find inspiration in nature and service, and commit fully so the cards don’t fall when pressure hits. Then we look ahead to Still Station: a nonprofit paired with a for-profit venture building mixed-use boutique hotels to create jobs, wellness programming, and transition support for veterans and their families. It’s mission and market working together, backed by a community eager to help.
If you’re building a business in the trades, leading a team, or searching for a model that blends growth with purpose, this conversation is a blueprint. Subscribe, share with a friend who’s scaling a service business, and leave a quick review with your biggest takeaway—we read every one.

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/
All the best!
Bill

Thanks for listening. Please hit the subscribe button, leave us a 5 star review, and share this podcast. You can reach me at [email protected] or at https://billgilliland.biz/

All the best!

Bill