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Roadmap to Referrals

Stacey Brown Randall

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You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals natur ...
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Welcome to the first episode of our new Scenario Series, where I address real-life questions and situations that you, my listeners, encounter on your referral journey. Have you ever wondered why you’re not receiving referrals from your clients’ friends and colleagues? I’ll break down how to approach this scenario and gather the information you need…
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We’re back with our second hot seat session. Alex is a real estate agent who has been in business for 12 years. After discussing the number of referrals he currently receives, we created a tailored 90-day strategy to help him achieve a significant increase in referrals for his business. If you missed last week’s episode with Christine, an attorney,…
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In this episode, I revisit a format I haven’t used in a while: hot seats! Christine is a family law and estate planning attorney from Tampa, Florida. She shares her experiences and challenges with generating referrals, and together, we map out a strategic plan to help her unleash a referral explosion in her practice. Mark your calendars! On April 2…
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Ready to unlock the secrets of referrals? In this episode, I share five essential questions you should be asking about your referral strategy. These questions have the potential to transform the way you approach generating referrals for your business. Plus, I’ve included a bonus question addressing your biggest frustrations with referrals. I want t…
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It’s the start of Q2 and time for a quick quarterly referral review. Are you ready? Learn my proven methodology for conducting a quarterly review that can revolutionize your referral process. I’ll explain how to create a simple yet powerful tracking system to monitor your referrals, understand client conversion rates, and assess revenue generation.…
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In this episode, I had the pleasure of chatting with Jeni Bukolt, the founder of Haven Creative. Jeni is not only a talented communications professional but also a dedicated member of the Building a Referable Business (BRB) coaching program. Together, we discussed the importance of referrals, the challenges of building a referral strategy, and the …
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Do you feel like you're not getting enough referrals or struggling to convert them into clients? It's important to look beyond just the quantity of referrals you receive. If you've been following along, you know we've already covered the essential steps for capturing the correct information and nurturing your existing referral sources. In part thre…
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As we continue our series on the Referral Must-Dos, this episode focuses on the steps you should take after identifying your referral sources. If you missed last week’s episode about the importance of identification, I highly recommend checking that out first to get the full context. These three must-dos are foundational for creating a successful r…
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Join me in this episode as we kick off a new series dedicated to the must-dos for generating referrals effectively. After wrapping up our insightful series on the must-knows about referrals, we shift gears to focus on practical strategies that can transform your referral game. If you've ever felt overwhelmed by the conflicting advice out there abou…
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In this milestone episode, we celebrate 350 episodes dedicated to helping you generate referrals in your business without asking or manipulation. Join me as I chat with Mindy Passmore, a VIP client who has doubled her referrals in just six months by implementing my proven referral strategies. Mindy shares her insights on the importance of trust, nu…
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In part three of our referral must-knows, we explore the vital roles in the referral triangle: the referral source, the prospect, and you as the solution provider. Do you know which one is the most important in the referral process? It may not be who you expect! Learn why understanding these three roles is essential for your referral success and ho…
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February is all about love, and we are falling in love (or back in love) with referrals! Join me for part two of the referral must-knows and discover how to build a referable business without compromising who you are. Don't forget to check out Episode 347 for Part 1 of this series and stay tuned for more insights in the upcoming episodes. Resources…
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Are you ready to fall back in love with referrals? February is the month of love, and we're focusing on the love of referrals! If you are tired of getting sporadic referrals, it's time to turn that around! I break down the essential strategies you need to understand to create a consistent flow of referrals in your business. Resources and links ment…
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Do you know your referral KPIs? Discover the four must-have KPIs that every business owner should track to maintain a steady stream of referrals and revenue. I offer practical tips on how to collect and analyze your referral data, empowering you to make informed decisions that promote growth. Learn how to measure your success and set actionable goa…
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Are you tired of chasing leads that don’t convert to clients? Discover how to build a referral-first strategy that generates high-quality clients without asking or manipulation. In this episode, I will guide you through the essential steps to analyze your referral history, identify what’s working (and what’s not), and pinpoint areas for improvement…
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Ready to kickstart your referral game this year? I’ll guide you through four essential tactics to implement at the beginning of the year to keep you top-of-mind with potential referral sources. From reconnecting with past prospects to creating a solid outreach plan, these insights will set you up for referral success. Whether you're listening in Ja…
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Welcome to 2025! If you're feeling the pressure of the new year, you're not alone. Join me as I discuss the importance of easing into the year and approaching it honestly and authentically. I also share my journey of pursuing a revenue goal for nearly a decade and the three key strategies that helped me finally achieve it. If you're feeling overwhe…
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Why are referrals so powerful? They come from trusted sources, making potential clients more likely to choose you. Plus, referrals often lead to higher conversion rates and lower marketing costs! As we close out 2024, I want to motivate and empower you to take action for 2025. This special episode features insights from 10 amazing business owners w…
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In this special mystery referral episode, we revisit our most listened-to episode of 2024! Think you know which one it is? I'll give you a hint: It has to do with speed and its impact on generating referrals. Get ready to uncover insights that could change your approach to referrals forever. Tune in and see if you can guess which episode has captur…
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In this Q&A episode, I answer a question from Bre, a new real estate agent who feels overwhelmed by the sheer volume of podcast episodes available and is eager to create a referral plan for 2025. If you’ve ever felt lost amidst a sea of information or unsure where to start with generating referrals, you’re not alone! Bre’s question resonates with m…
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It’s time for my year-end referral reflection episode! In this episode, you will learn the five key components of a successful referral strategy, along with tips for overcoming challenges and maintaining a positive mindset as we enter the new year. Stay tuned until the end for exciting updates about the podcast, a few of my favorite new gadgets and…
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It's time to take action! This is the final part of our three-step Q4 referral plan. If you missed episodes 329 and 334, make sure to check them out for the groundwork we established in October and November. In this episode, we'll focus on actionable steps to prepare for the new year. I'll explain how to create a touchpoint plan and provide insight…
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I am excited to share my conversation with Liz Walton, a successful interior designer from Pennsylvania and one of my VIP “Referrals in a Day” clients. Discover how Liz skyrocketed her business revenue by $185,000 in just nine months through the power of referrals—without ever asking for them! Liz also hares her "aha" moments, the strategies that t…
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We continue with part two of Now and Then, where I reflect on my journey from business failure to success over the past 11 years. In this episode, you’ll hear lessons four through seven on how I transformed my approach in business number two. If you missed part one, I strongly encourage you to listen to episode 335, where I shared the first three l…
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Ready for a trip down memory lane? In this episode, we take a reflective journey back to the very first episode of this podcast, recorded back in 2018, where I discussed the seven ways I overcame a business failure. You’ll hear snippets from that episode, and I’ll share my thoughts on each point, discussing what has changed, what remains the same, …
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We continue our 90-day planning series focused on enhancing your referral strategy as we approach the end of the year. This episode builds on the groundwork we laid in episode 329, where I guided you through the preparation phase. Now, it's time to take action and set yourself up for success in 2025. If you’re an attorney or a real estate agent, pa…
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Have you ever thought about the different returns on investment you can get from investing in referrals? In this episode, I chat with Melanie Shaffer, CEO of Talent Suite and a member of the BRB coaching program. Melanie shares how implementing a structured referral strategy has saved her valuable time while still generating results. Discover how y…
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Have you ever wondered who your ideal referral sources are? In this episode, I explain the differences between upstream and downstream referrals and why understanding these two can significantly impact your business generation and relationship-building efforts. I will also share practical examples, including my own experiences, to illustrate how gr…
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Are you an introvert, extrovert, or maybe even an ambivert? Do you think your personality type impacts your ability to generate referrals? Tune in to discover insights that can help you leverage your unique personality to grow your business through referrals. Resources and links mentioned in this episode can be found on the show notes page at http:…
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It’s time for another Q&A episode! Join me as I dive into some fantastic questions from listeners like you about making time for referrals and creating meaningful connections. I address how you can be authentic and transparent without feeling pushy or salesy. It’s possible to receive referrals while staying true to your values, and I share strategi…
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As we enter the last quarter of the year, it’s important to take a methodical approach to managing and generating referrals. This period can often be stressful due to looming deadlines and the pressure to finish strong. In this episode, I will calmly and methodically explain how to prepare for referrals over the next 90 days. We will focus on prepa…
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Have you ever watched the Netflix show The Home Edit? Whether you're a fan or not, I promise this episode will be fun and valuable as we dive into how you can apply their organizing principles to your referral process. Similar to the KonMari method, we will use The Home Edit's four-step process: Edit, Categorize, Contain, and Maintain to create a m…
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I believe that the right boundaries can give you the freedom to thrive in your business. But what does that really mean? Freedom doesn't necessarily mean lounging on a beach all day; it's more about feeling in control and energized by your work while still having time for family and personal projects. Tune in to learn how I simplified my offerings …
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Are you having trouble getting referrals despite your best efforts? You're not alone! If you've ever wondered, "I'm doing everything right, so why aren't I getting referrals?" then this episode is for you. I'll explain the 5 key reasons why your referral efforts might not be giving you the results you want. Resources and links mentioned in this epi…
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Feeling overwhelmed and in need of a reset as we head into the final months of the year? Join me on a journey to declutter the mind and reset for success. Get ready to tackle the rest of the year with a clear plan of action. Tune in for tips on how to reset, refocus, and get back on track in both business and life. Resources and links mentioned in …
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Ever heard the stat that 91% of customers say they'd give referrals, but only 11% of salespeople ask for referrals? Survey results can be misleading when it comes to generating referrals. Find out why clients may not refer just because they say they would if asked. It's all about the context and circumstances. Let's break it down and uncover the re…
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Are you craving predictability in your business? In this episode, we are diving into the topic of predictability in business and how it relates to leads, clients, and cash flow. We explore the key actions and mindset shifts needed to control predictability in your business and referrals. From nurturing referral sources to executing a repeatable cli…
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Phil Crowley is an attorney and a second-year member of my coaching program, Building a Referable Business. Hear firsthand from Phil about his experience in BRB and how he transformed his business by implementing systematic and regular referral strategies. Phil shares his journey of increasing his referrals by 300% in just 7 months using the strate…
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Are you ready to supercharge your referral strategy? In this episode, we'll build on last week's topic and discuss the factors that can impact how quickly you receive referrals. We explore the role of mindset, network connections, and identifying key referrers in maximizing your referral potential. Tune in to gain valuable insights on building a re…
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Are you planting referral seeds but unsure of when they'll sprout? In this Q&A episode, I answer a listener's question about the timeline for referral seeds to bear fruit. I discuss the importance of planting referral seeds with the right people, building relationships, and managing expectations. Know that referrals are a powerful way to grow your …
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We just wrapped up an amazing summer series on the podcast where business owners shared how they solved pressing problems outside of their zone of genius. Check out my reflections in this episode. If you missed any of the episodes in this series, I highly recommend going back and listening to them. You can start at episode 312 and work through each…
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Ever dreamt of living in two countries while running your business? Join us for the final episode of our summer series where you’ll hear about my next guest doing just that! From setting boundaries to embracing digital nomadism, Sheila M. Wilkinson shares valuable insights on running a business from two countries. Tune in to discover how Sheila nav…
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In this episode, business owner Mike Kim shares how he solved the problem of needing to hire virtual help in his business. He explains how he knew it was time to bring someone on board and the exact steps he took to make that decision. Mike's insights offer encouragement and practical advice for those facing similar challenges. Listen to how Mike i…
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Are you ready to prioritize profit in your business? In this episode, I discuss a crucial topic that many business owners shy away from - profitability. I also share personal anecdotes and lessons learned from my own journey towards profitability. From overcoming past financial challenges to implementing a popular profit strategy, I explain how the…
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Are you struggling to narrow down your target market? Our next business owner shares how she solved the problem of picking a niche for her business. Jennifer Ternay discusses the challenges and fears of choosing a specific focus area and highlights the importance of making a clear decision to specialize. Her experience highlights the common struggl…
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Our next business owner is an estate planning attorney, explaining how he solved a video marketing problem that had haunted him for years. Learn how he transitioned from traditional marketing methods to creating valuable video content for his ideal prospects. Neil Tyra realized the importance of video content marketing in the legal industry and ove…
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In our 2024 Summer Series, we will be showcasing business owners who successfully tackled specific problems outside their expertise. First up is Kathy Brown from Goal Firm, sharing her journey of overcoming a major productivity challenge. Learn about how Kathy identified the problem in her business, the resources she utilized to research available …
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In our summer series this year, we are focusing on everyday business owners who have solved problems outside of their expertise. Each episode will showcase how a business owner identified, researched, and ultimately resolved challenges that were not directly related to their core business offerings. By sharing the stories of these business owners, …
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Tired of awkward and ineffective referral tactics? Want to grow your business without compromising your relationships? In this episode, we uncover the truth behind referrals and how understanding the science can revolutionize your approach to building a referable business. If you've ever felt frustrated with the traditional, outdated methods of ask…
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Sometimes, the key to unlocking referral success lies in asking the right questions. In this episode, I address an important question from one of my listeners. My response may surprise you, and it includes a powerful challenge that I extend to all of you as well. Listen in to discover what this challenge is and how it can revolutionize your approac…
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