Actionable marketing strategies and insights from the leaders steering the world’s most influential brands.
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E.J. Schultz Podcasts

1
Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett
26:55
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26:55Ad Age reporters Erika Wheless and Gillian Follett break down the brand lessons from the recent Cracker Barrel and American Eagle dramas: How can marketers better prepare for social pushback, what to know about official brand responses and how the brand-consumer relationship is changing on social media. Plus, AI ad networks are beginning to emerge,…
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How to create loyal Gen Z connections, with Hinge CMO
25:17
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25:17Jackie Jantos, Hinge’s president and CMO, shares tips for winning with Gen Z and how Hinge has been able to see growth when other dating apps are seeing declinesBy Ad Age
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How CVS Media Exchange connects health-focused shoppers with the right brands
14:32
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14:32In Ad Age’s Marketer’s Brief podcast, CMX’s Parbinder Dhariwal shares how CVS connects brands with health-focused shoppers to drive growth.By Ad Age
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2025 marketing trends: AI, experiential and Walton Goggins, with Tim Nudd
25:15
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25:15Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of experiential activations and the secret to an effective modern Super Bowl campaign. Plus, data reveals the impact of AI search on brand's website visits—some categories are seeing a lift while others are s…
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LA28 playbook—Olympics marketing strategy, AI and Dungeons & Dragons, with Honda's Ed Beadle
22:02
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22:02Ed Beadle, Honda VP of digital services and marketing, reveals how the automaker is getting more efficient with its marketing and how his background as a media strategist and Dungeons & Dragons Dungeon Master shapes his approach and leadership style.By Ad Age
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Avocados from Mexico CEO on the history of the brand jingle and focusing on football
25:57
25:57
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25:57Alvaro Luque talks tariffs, media mix and his guacamole recipeBy Ad Age
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How Cash App finds the right talent for its short films—including a Timothée Chalamet campaign
20:33
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20:33Cash App targeted movie theaters for its recent campaign starring Timothée ChalametBy Ad Age
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Behind the playful branding and charitable spirit of Montucky Cold Snacks
19:20
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19:20How the free-spirited light beer brand became Gallo's first beer investmentBy Ad Age
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1
How drug safety brand Overdrive Defense is marketing itself
22:04
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22:04Creative Director Ryan Weaver talks about removing the stigma and increasing accessibilityBy Ad Age
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1
Why Savage X Fenty is focused on ‘bold inclusivity’ when others are pulling back
18:07
18:07
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18:07CMO Vanessa Wallace talks about her ‘fun, fast, furious first year’ at the lingerie brandBy Ad Age
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Mars Global CMO on global flavors and faster meals
25:57
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25:57Matt Graham talks AI and food and flavor trends on the latest episode of the Marketer’s Brief PodcastBy Ad Age
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Why the transaction moment is the new frontline for performance marketing
14:59
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14:59Rokt’s Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and performance in 2025By Ad Age
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Nissan's U.S. CMO Allyson Witherspoon on the brand's comeback attempt and how she deals with burnout.By Ad Age
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Why Instacart’s new 90s nostalgia campaign is resonating and what’s ahead
22:19
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22:19CMO Laura Jones talks about 90s-era prices, Super Bowl advertising and in-house agenciesBy Ad Age
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Snap’s new CMO on building a better ad platform
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20:43Snap CMO Grace Kao talks sponsored snaps, AI and Cannes on the Marketer's Brief.By Ad Age
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We take the temperature on the marketing job market with Michael Wright, founder of executive search firm Taligence. What industries are hiring? What is the future of the CMO role? Why are companies not hiring agency execs as CMOs? We cover that and more.By Ad Age
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How Maesa Beauty builds beauty and wellness brands
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23:41The company just debuted its first intimate care lineBy Ad Age
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1
How Surfside is riding the vodka tea wave
22:51
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22:51Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink brand.By Ad Age
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How phone company Nothing relies on viral moments and earned media to build its brand
24:39
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24:39Nothing's Hollie Bishop joins the Marketer's Brief podcast to discuss the importance of earned media when marketing its new phones.By Ad Age
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How Xochitl tortilla chips plan to grow brand awareness
24:24
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24:24CEO Jolie Weber joins the Marketer’s Brief podcast to discuss the brand’s partnerships and new lookBy Ad Age
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Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once
22:56
22:56
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22:56Jerret West talks targeting, how the platform decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.By Ad Age
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How Roundel is leading retail media 3.0 with data, scale and shopper trust
17:20
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17:20Roundel’s Monique Perlmutter on scaling retail media through omnichannel strategy and trust.By Ad Age
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1
From Method to Dropps, Dorward looks to repeat success
23:11
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23:11CEO of Dropps was also CEO of Method during its early rise and looks to repeat success in green household products as the brand moves into retail stores.By Ad Age
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1
How Rowan grew from piercing ears at Target to operating its own shops
22:02
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22:02CMO Robin Page talks about how Rowan has disrupted the in-person piercing experienceBy Ad Age
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How Nordstrom’s retail media network has evolved and what’s next
20:46
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20:46VP Aaron Dunford talks about moving from transactional to experientialBy Ad Age
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CMO Andrew Katz on expanding availability and withstanding new competitionBy Ad Age
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How footwear brand HeyDude is using parent Crocs marketing playbook
21:37
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21:37CMO Paul Nugent talks about new initiatives including a campaign with Sydney SweeneyBy Ad Age
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Rachael Zaluzec, VW of America's senior vice president of customer experience and brand marketing, discusses VW’s SNL partnership, integration marketing and customer service and how the brand is approaching EV marketing.By Ad Age
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How Samsung is using creators to develop AI smartphone features
24:53
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24:53CMO Olga Suvorova joins the Marketer’s Brief podcast to talk about creators and use cases for Galaxy AIBy Ad Age
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Inside the marketing playbook of Major League Soccer
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25:11CMO Radhika Duggal on how data and testing guide quick decisions—and what the 2026 World Cup could mean for the leagueBy Ad Age
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CMO Nick Chavez joins the Marketer’s Brief podcast to discuss the chain’s customizable drinks and local media strategyBy Ad Age
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1
How the Anaheim Ducks’ rebrand is winning on the ice
21:01
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21:01CMO Merit Tully discusses the ‘Orange Country’ reinvention, recalling the mighty Disney era—with a biteBy Ad Age
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1
How Verizon approaches Super Bowl marketing
21:31
21:31
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21:31VP of partnerships Nick Kelly on how the brand thinks about Big Game advertising and its strategy for Super Bowl LIXBy Ad Age
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How Eli Lilly is approaching GLP-1 marketing and what’s next
19:17
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19:17Chief Corporate Brand Officer Lina Polimeni talks about how the brand differentiates itself in the crowded pharma marketBy Ad Age
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1
Why Anthropologie is starting its ad campaigns earlier than ever
19:40
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19:40Whimsical brand began a Valentine’s Day push in late DecemberBy Ad Age
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Kimberly-Clark’s John Starkey on Kleenex’s 100th anniversary
19:58
19:58
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19:58President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn’t rooting for a bad cold and flu season.By Ad Age
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How DTC brand Rothy’s uses its community as a focus group
21:26
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21:26CMO Jamie Gersch talks about product innovations from listening to customersBy Ad Age
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1
How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition
25:10
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25:10Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcastBy Ad Age
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1
How marketers responded to 2024's biggest social trends
26:55
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26:55Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketingBy Ad Age
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1
What marketers need to know about branding AI tools effectively
22:28
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22:28Branding expert David Placek came on the Marketer’s Brief podcast to discuss the dos and don’ts of naming AI products and servicesBy Ad Age
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1
How the NAACP is renewing support for racial justice
17:58
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17:58Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization’s largest advertising effort to dateBy Ad Age
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1
Poshmark’s CMO on recent seller backlash and live shopping
23:37
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23:37Steven Tristan Young discusses growth of resale and role of Secondhand SundayBy Ad Age
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1
How Alloy Women’s Health is removing stigmas around menopause
21:24
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21:24Four-year-old brand strives to bridge the communication gap around female-focused health care
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1
How focusing on the movable middles fuels short-term growth and long-term sustainability
14:44
14:44
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14:44TransUnion’s Marc Vermut shares how you’ll maximize ad spend by speaking to the right peopleBy Ad Age
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1
How Puma’s new senior VP of marketing is building the brand
21:01
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21:01Tara McRae talks about Puma’s recent Olympics push and how the brand collaborates with partners such as RihannaBy Ad Age
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Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for th…
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1
Sports uniform sponsorship—what brands should know with Jason Miller, head of partnerships for Excel Sports Management
25:55
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25:55Jason Miller, head of partnerships for Excel, on forging ties between brands, teams, and fansBy Ad Age
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1
How Trustpilot’s TrustScore builds consumer confidence and drives brand growth
15:34
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15:34VP Allyse Slocum explores the power of reviews, trust signals and insights in enhancing business performanceBy Ad Age
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1
Gen Alpha’s ‘Coolest Brands’ and how marketers can join the list
22:16
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22:16Beano Brain’s Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen ZBy Ad Age
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1
Behind the creation of Hi-Chew's first mascot
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21:01Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.By Ad Age
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