Best E.J. Schultz Podcasts (2025)

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How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli 25:14

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2h ago25:14

25:14

Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli go behind the scenes of Ad Age's annual Marketer of the Year list. They share tips on how brands can increase their odds for next year's competition as well as a rundown of takeaways from this year's group of brands that might be useful for your 2026 marketing strate…

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Laid off from an agency? What to do now and next, with Lindsay Rittenhouse 22:39

4h ago22:39

22:39

Senior Agency Reporter Lindsay Rittenhouse breaks down ad industry instability and why agencies are undergoing heavy waves of layoffs, including from the recent Omnicom acquisition of IPG. She provides guidance on what to do when impacted by agency layoffs, how to prepare for the sparse job market and when to consider alternative job paths. Plus, t…

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Evidence-based marketing—why reach matters more than loyalty, with Byron Sharp 21:37

14h ago21:37

21:37

Byron Sharp, author of "How Brands Grow," and director of the Ehrenberg-Bass Institute of Marketing Science, espouses an approach that flies in the face of much modern marketing wisdom about the importance of media targeting, personalization and incentivizing customer loyalty. He explains his views, including why he thinks brands with the most "phy…

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Creating better client-agency relationships 24:18

1h ago24:18

24:18

Former Mediahub CEO John Moore and former BMW CMO Trudy Hardy on how clients and agencies can work better together, including why CMOs should take some control back from their procurement departments. Hardy and Moore, now both with marketing and agency consultancy Harmonium also weigh in on the Omnicom-IPG merger and share their perspective on what…

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From insight to impact: How Octagon helps brands win in the sports and entertainment economy 20:50

9d ago20:50

20:50

In today's fragmented sports and entertainment economy, brands face unprecedented competition for cultural relevance and authentic fan connection. In this episode, Lou Kovacs, President of Marketing, North America at Octagon, shares how the agency's insight-powered creative approach helps brands break through, shape culture, and unlock new markets …

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Omnicom-IPG deal: industry ripple effects, with Brian Bonilla and Ewan Larkin 27:49

2h ago27:49

27:49

Agency reporters Brian Bonilla and Ewan Larkin dig into Omnicom's acquisition of IPG, and its impact for the advertising industry beyond just agency holding companies. They break down how independent agencies can win, what the deal means for the hold-co hierarchy and key factors to track as the industry's future structure takes shape. Dig deeper on…

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How to do travel marketing that stands out with Tourism Australia CMO 25:08

10d ago25:08

25:08

Susan Coghill, who has been overseeing Australia's tourism marketing since 2019, on how the Come and Say G'day campaign localizes is marketing for the U.S., U.K., China and other countries, including by using local talent. She also updates us on broader tourism trends and how her organization views more people using AI to make travel plans. Plus, h…

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CMOs, social media and why AI isn't everything with VaynerX's Avery Akkineni 20:41

28d ago20:41

20:41

Avery Akkineni, VaynerX's chief marketing officer, has tips for CMOs riding the social media lightning, and she tells us why VaynerMedia has not followed the whole industry into an AI rebranding.By Ad Age

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How LocalX is advancing the local ad-buying ecosystem with its unified data platform 11:48

11d ago11:48

11:48

Local advertising is one of the most effective methods for brands of all sizes to reach the audiences that matter most, and platforms like Locality's LocalX are becoming industry leaders by enabling advertisers to plan, buy and measure local broadcast and streaming in one intelligent workflow. LocalX was purpose-built for local advertising, and by …

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AI in 2026: What's hype vs. what's real, with Garett Sloane 25:06

24d ago25:06

25:06

Ad Age Chief Technology Reporter Garett Sloane discusses how to separate artificial intelligence noise from real utility, the state of chatbot shopping, AI brand readiness and tools marketers are creating to better their businesses. Plus, put your tech knowledge to the test. In this week's episode, take Ad Age Insider's AI readiness quiz for market…

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Bridging the AI-human gap with Stitch Fix CMO 20:55

28d ago20:55

20:55

Debbie Woloshin talks about the brand's generative AI-powered styling toolBy Ad Age

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Starbucks' Bearista cup and viral drop strategy, with Gillian Follett 23:13

1M ago23:13

23:13

Ad Age reporter Gillian Follett breaks down why brands are leaning into the limited-edition strategy, the elements of a successful product drop strategy and more holiday social media trends. Plus, what Unilever's big bet on influencer marketing means for the industry, and the details on Peeps, Mike and Ike's and Hot Tamales' new ad agency. Dig deep…

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Tips on building a beauty brand with former Walgreens CMO 24:24

1M ago24:24

24:24

Linh Peters, now CMO at science-backed hair care brand Seen, talks about marketing as a growth engineBy Ad Age

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AI and entry-level ad roles—how marketers, educators and junior talent are adapting, with Lindsay Rittenhouse 22:59

1M ago22:59

22:59

Ad Age Senior Reporter Lindsay Rittenhouse explains how AI is automating work typically done by entry-level talent, and how marketers and educators are responding by training students and junior staff to use the technology themselves. Plus, what early career professionals can do to increase employment prospects in a difficult job market. Plus, Omni…

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Sam's Club new CMO on holidays, Chris Pratt and arriving right after an agency review 22:46

2M ago22:46

22:46

Chris Curtin arrived as chief marketing officer of Sam's Club in May just after the retailer, little sibling of Walmart, finished an agency review. But the veteran of Bank of America was familiar with his new agency, Publicis Groupe, from his old job. And he hit the ground running by overseeing a new holiday campaign starring Chris Pratt. Here, Cur…

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Can RFK Jr. ban pharma ads? What it means for marketers, with Jack Neff 24:48

1M ago24:48

24:48

Ad Age Editor-at-Large Jack Neff explains why pharma ads can't be banned, and how the Trump administration is cracking down on marketers. Plus, what stricter regulation would mean for creatives and how a ban would impact media channels including linear TV and social media. And, inside the financial crisis at experiential agency Verb. Read more on h…

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Horror marketing 101 with Blumhouse CMO Karen Barragan 26:00

1M ago26:00

26:00

Blumhouse CMO Karen Barragan gives tips and tricks for Halloween marketing as well as the value of seasonal fans for expanding Blumhouses reach. She discusses the increasing mainstream attention on horror, beginning with Warner Bros. 2017 "It" campaign, and how brands can lean in. Plus, behind the scenes of the creation of the "Black Phone 2" and "…

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Best Halloween ads 2025, with Tim Nudd 25:07

2M ago25:07

25:07

Ad Age creativity editor Tim Nudd crowns the top spooky season marketing campaigns in the first-ever Halloween Marketing Awards. He also digs into the trends behind October's best work, including why brands are bringing energy previously reserved for April Fools' Day to the season of the witch. Plus, Ad Legends is a new agency offering brands acces…

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How brands can become emotionally resonant while adapting to new Gen Z behaviors, with Early Warning Services CMO Andrea Gilman 20:59

2M ago20:59

20:59

Zelle has tweaked its marketing strategy as it has looked to embrace being an emotionally resonant brand. Last month, it worked with its creative and strategic agency of record Pereira O'Dell to launch "When It Counts," a new brand platform that positions everyday payments as acts of care. It also marks a new level of maturity for the brand, which …

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Social bots and brand crises—how to fight fake accounts, with Erika Wheless 24:30

2M ago24:30

24:30

Ad Age marketing reporter Erika Wheless describes the growth of AI-generated bot networks that fuel large percentages of current brand controversies. In the episode, Wheless breaks down how to identify fake social media accounts, tools brands can use to measure bot impact and how to prepare for potential fake outrage. Plus, Ad Age's 2025 Brand Repo…

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iRobot CMO on turnaround, 'Shark Tank' secrets, AI and that old Will Smith movie 24:22

2M ago24:22

24:22

Athena Kasvikis is managing iRobot amid a turnaround more than 18 months after regulators nixed its acquisition by Amazon. But she's also been an entrepreneur who led Behave Bras to success on "Shark Tank." She brings classical Procter & Gamble marketer training to bear on Roomba, arguably the most iconic brand in robots, as interest in robotics an…

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Bad Bunny and brands: Hispanic engagement lessons, with Adrianne Pasquarelli 21:39

2M ago21:39

21:39

Ad Age senior marketing reporter Adrianne Pasquarelli breaks down takeaways from the controversy surrounding the NFL's Bad Bunny pick for 2026's Super Bowl Halftime Show. Listen to hear data on U.S. Hispanic spending, best practices for building loyalty with multicultural audiences and how brands can prepare for political pushback. Plus, Domino's d…

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Digital advertising best practices with Meta CMO Alex Schultz 24:26

3M ago24:26

24:26

Meta's top marketer discusses the latest strategies digital advertisers need to know from search engines to social media. And he weighs in on agencies, automation and AI, in an industry worried about its future.By Ad Age

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How Spectrum Reach is redefining CTV advertising through show-level transparency 10:10

3M ago10:10

10:10

Spectrum Reach shows how having the right data can drive performance, brand safety and advertiser confidence.By Ad Age

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Agencies under pressure—who survives, who shifts: Ad Age Future of Advertising 2030 14:45

3M ago14:45

14:45

Ad Age reporters go deep on the future of marketing agencies, from consolidation to AI in-housing. Listen to hear more on the potential demise of mid-size agencies, resurgence of social media agencies of record and transformation of capabilities, plus what industry leaders need to know to start strategizing now. This series is in celebration of Ad …

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How to balance consistency and agility, with Heaven Hill CMO Matt Blevins 22:39

3M ago22:39

22:39

How the owner of Lunazul tequila, Deep Eddy vodka and a high-end bourbon and whiskey portfolio is tapping into fast moving social media and food trends without losing sight of its roots. Blevins also discusses new agency relationships with Mono and Assembly.By Ad Age

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Loyalty, influencers and consumers: Ad Age Future of Advertising 2030 15:10

3M ago15:10

15:10

Ad Age reporters break down the transformation of consumer behavior that will impact marketing strategies over the next five years, and how brands can begin preparing now. From changing demographics to revamped loyalty programs and the role of the Super Bowl in 2030, listen for insights into how consumers will interact with brands in 2030. This ser…

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Future-proof your marketing career: Ad Age Future of Advertising 2030 12:49

3M ago12:49

12:49

Ad Age reporters dig into the evolution of skills needed to climb the ad industry ladder amid industry transformation. From the new responsibilities CMOs will take on as AI automates other C-suite roles to how entry-level marketers should differentiate their expertise, listen to hear insights that will inform your career path strategy. This series …

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Why brands should partner with unexpected creators and vocal critics, with Blizzard Entertainment CMO Monica Austin 23:54

3M ago23:54

23:54

Creator marketing is a huge part of Blizzard Entertainment's strategy. As the developer of properties with global appeal, such as World of Warcraft, Overwatch and Diablo, it has no trouble finding fans in all corners of the world, including basketball player Luka Dončić, who plays at one of the highest possible ranks in Overwatch. CMO Monica Austin…

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How tech will reshape marketing: Ad Age Future of Advertising 2030 13:50

3M ago13:50

13:50

Ad Age reporters discuss AI, and the industry transformation being caused by emerging technology. From influencer clones and shopping agents to contract terms and ad tech tools, listen to hear how marketers can strategize for the industry's AI future. This series is in celebration of Ad Age's Future of Advertising 2030 editorial package, which incl…

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AI search ads 101—everything marketers need to know, with Asa Hiken 25:17

3M ago25:17

25:17

Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they'll cost and the different approaches companies including OpenAI, Google, Meta and Perplexity are taking. Plus, how marketers can strategize for consumers' changing AI habits. YouTube announced new ad tools that will …

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AI search ads 101—everything marketers need to know, with Asa Hiken 25:17

3M ago25:17

25:17

Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they'll cost and the different approaches companies including OpenAI, Google, Meta and Perplexity are taking. Plus, how marketers can strategize for consumers' changing AI habits. YouTube announced new ad tools that will …

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The power of experiential marketing - Grillo's CMO Mark Luker on the brand's month-long store pop-up 25:12

3M ago25:12

25:12

On this episode, Luker also talks about what Grillo's looks for in partnerships.By Ad Age

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Inside agency hold co power dynamics, with Ewan Larkin 22:16

3M ago22:16

22:16

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs. Plus, Netflix announced it would make ad inventory available through Amazon's DSP. The p…

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Inside agency hold co power dynamics, with Ewan Larkin 22:16

3M ago22:16

22:16

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs. Plus, Netflix announced it would make ad inventory available through Amazon's DSP. The p…

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Advice on being an NFL sponsor, with the CMO of Little Caesars 27:24

3M ago27:24

27:24

Greg Hamilton joins the Marketer's Brief Podcasts to talk about the chain's four years as an NFL sponsor.By Ad Age

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Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse 21:23

4M ago21:23

21:23

Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling. Rather than jumping straight into a costly and time-intensive agency review, consultancies are increasingly suggesting services that evaluate the existing relationship, and potentially improve both the agency and brand's practices. P…

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Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse 21:23

4M ago21:23

21:23

Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling. Rather than jumping straight into a costly and time-intensive agency review, consultancies are increasingly suggesting services that evaluate the existing relationship, and potentially improve both the agency and brand's practices. P…

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Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz 22:57

4M ago22:57

22:57

Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is embracing multichannel marketing. Plus, how the brand's "Send Face Pics Instead" went viral.By Ad Age

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Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett 26:55

4M ago26:55

26:55

Ad Age reporters Erika Wheless and Gillian Follett break down the brand lessons from the recent Cracker Barrel and American Eagle dramas: How can marketers better prepare for social pushback, what to know about official brand responses and how the brand-consumer relationship is changing on social media. Plus, AI ad networks are beginning to emerge,…

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Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett 26:23

4M ago26:23

26:23

Ad Age reporters Erika Wheless and Gillian Follett break down the brand lessons from the recent Cracker Barrel and American Eagle dramas: How can marketers better prepare for social pushback, what to know about official brand responses and how the brand-consumer relationship is changing on social media. Plus, AI ad networks are beginning to emerge,…

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How to create loyal Gen Z connections, with Hinge CMO 25:17

4M ago25:17

25:17

Jackie Jantos, Hinge's president and CMO, shares tips for winning with Gen Z and how Hinge has been able to see growth when other dating apps are seeing declinesBy Ad Age

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How CVS Media Exchange connects health-focused shoppers with the right brands 14:32

4M ago14:32

14:32

In Ad Age's Marketer's Brief podcast, CMX's Parbinder Dhariwal shares how CVS connects brands with health-focused shoppers to drive growth.By Ad Age

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2025 marketing trends: AI, experiential and Walton Goggins, with Tim Nudd 25:15

4M ago25:15

25:15

Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of experiential activations and the secret to an effective modern Super Bowl campaign. Plus, data reveals the impact of AI search on brand's website visits—some categories are seeing a lift while others are s…

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Marketing Trends of 2025 so far, with Tim Nudd 24:55

4M ago24:55

24:55

Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of experiential activations and the secret to an effective modern Super Bowl campaign. Plus, data reveals the impact of AI search on brand's website visits—some categories are seeing a lift while others are s…

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Introducing Ad Age Insider 1:12

4M ago1:12

1:12

Ad Age Insider is the weekly podcast for breaking down marketing, advertising and media's biggest stories and trends. Host Parker Herren goes behind the biggest headlines, emerging innovations and brand campaigns—from the rise of AI and streaming ads to the future of ad creativity—with the Ad Age reporters who cover it all.…

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LA28 playbook—Olympics marketing strategy, AI and Dungeons & Dragons, with Honda's Ed Beadle 22:02

4M ago22:02

22:02

Ed Beadle, Honda VP of digital services and marketing, reveals how the automaker is getting more efficient with its marketing and how his background as a media strategist and Dungeons & Dragons Dungeon Master shapes his approach and leadership style.By Ad Age

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Avocados from Mexico CEO on the history of the brand jingle and focusing on football 25:57

5M ago25:57

25:57

Alvaro Luque talks tariffs, media mix and his guacamole recipeBy Ad Age