A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell and the rotating cast of The Hustle. Plus, expert insight on business strategies including marketing, scaling, sales, and overall entrepreneurship.
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Content provided by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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From insight to impact: How Octagon helps brands win in the sports and entertainment economy
Manage episode 523266574 series 2823109
Content provided by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In today's fragmented sports and entertainment economy, brands face unprecedented competition for cultural relevance and authentic fan connection. In this episode, Lou Kovacs, President of Marketing, North America at Octagon, shares how the agency's insight-powered creative approach helps brands break through, shape culture, and unlock new markets around the world.
Lou dives into Octagon's evolution as a creative powerhouse, spotlighting how the agency's integrated Creative, Digital, and Branded Content teams work together to deliver ideas rooted in fan behavior. He also highlights Octagon's industry-leading momentum, including recent recognition from Cannes Lions, Sports Business Journal and The Clios, showcasing how creativity has become a core driver of value in sponsorship and brand storytelling.
The Custom Marketer's Brief episode features a look at Nutrafol's first-ever sports partnership, a category-first campaign with MLB, and a breakthrough example of how Octagon blends creative concepting with high-stakes strategic negotiation.
We also explore the agency's influential role in the rise of women's sports.from creative programs like Delta's "Power Forward" docu-series in partnership with the WNBA, to major sponsorships for brands including NYX and Mastercard, as well as the agency's representation of iconic athletes and personalities such as Simone Biles, Trinity Rodman, Aly Raisman, Hannah Storm, among many others.
For marketers seeking to stay ahead of culture, fandom, and global market opportunity as we prepare for 2026, tune into this episode for a fresh, creative point of view that is redefining what brand impact looks like today.
361 episodes
Share
Manage episode 523266574 series 2823109
Content provided by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In today's fragmented sports and entertainment economy, brands face unprecedented competition for cultural relevance and authentic fan connection. In this episode, Lou Kovacs, President of Marketing, North America at Octagon, shares how the agency's insight-powered creative approach helps brands break through, shape culture, and unlock new markets around the world.
Lou dives into Octagon's evolution as a creative powerhouse, spotlighting how the agency's integrated Creative, Digital, and Branded Content teams work together to deliver ideas rooted in fan behavior. He also highlights Octagon's industry-leading momentum, including recent recognition from Cannes Lions, Sports Business Journal and The Clios, showcasing how creativity has become a core driver of value in sponsorship and brand storytelling.
The Custom Marketer's Brief episode features a look at Nutrafol's first-ever sports partnership, a category-first campaign with MLB, and a breakthrough example of how Octagon blends creative concepting with high-stakes strategic negotiation.
We also explore the agency's influential role in the rise of women's sports.from creative programs like Delta's "Power Forward" docu-series in partnership with the WNBA, to major sponsorships for brands including NYX and Mastercard, as well as the agency's representation of iconic athletes and personalities such as Simone Biles, Trinity Rodman, Aly Raisman, Hannah Storm, among many others.
For marketers seeking to stay ahead of culture, fandom, and global market opportunity as we prepare for 2026, tune into this episode for a fresh, creative point of view that is redefining what brand impact looks like today.
361 episodes
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Similar to Ad Age Marketer's Brief
A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell and the rotating cast of The Hustle. Plus, expert insight on business strategies including marketing, scaling, sales, and overall entrepreneurship.
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continue reading
The economy and the markets are "under surveillance" as we cover the latest in finance, economics and investment. Listen to Jonathan Ferro, Lisa Abramowicz and Annmarie Hordern for the top interviews from Bloomberg Surveillance Television. And join Tom Keene and Paul Sweeney for the best conversations from Bloomberg Surveillance Radio. Watch Surveillance TV LIVE each mornings: http://bit.ly/3P7nstQ. Watch Surveillance Radio LIVE weekday mornings: http://bit.ly/3vTiACF.
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The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
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continue reading
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…
continue reading
Join Larry Mantle weekdays for lively and in-depth discussions of Los Angeles and Southern California news, politics, science, entertainment, the arts and more. More AirTalk at www.kpcc.org.
…
continue reading
The latest business and finance news from around the world, on the BBC.
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continue reading
He’s the President, yet we’re still trying to answer basic questions about how his business works: What deals are happening, who they’re happening with, and if the President and his family are keeping their promise to separate the Trump Organization from the Trump White House. “Trump, Inc.” is a joint reporting project from WNYC Studios and ProPublica that digs deep into these questions. We’ll be layout out what we know, what we don’t and how you can help us fill in the gaps. WNYC Studios is ...
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continue reading
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…
continue reading
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The Slate Daily feed includes new episodes from more than 30 shows in the Slate Podcast Network. You'll get thought provoking analysis, storytelling, and commentary on everything from news and politics to arts, culture, technology, and entertainment. Discover new shows you never knew you were missing.
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continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
