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Content provided by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Horror marketing 101 with Blumhouse CMO Karen Barragan

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Manage episode 516350519 series 2823109
Content provided by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Blumhouse CMO Karen Barragan gives tips and tricks for Halloween marketing as well as the value of seasonal fans for expanding Blumhouses reach. She discusses the increasing mainstream attention on horror, beginning with Warner Bros. 2017 "It" campaign, and how brands can lean in. Plus, behind the scenes of the creation of the "Black Phone 2" and "Five Nights at Freddy's 2" marketing campaigns, and lessons from "Megan 2.0's" box office flop.

  continue reading

354 episodes

Artwork
iconShare
 
Manage episode 516350519 series 2823109
Content provided by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Blumhouse CMO Karen Barragan gives tips and tricks for Halloween marketing as well as the value of seasonal fans for expanding Blumhouses reach. She discusses the increasing mainstream attention on horror, beginning with Warner Bros. 2017 "It" campaign, and how brands can lean in. Plus, behind the scenes of the creation of the "Black Phone 2" and "Five Nights at Freddy's 2" marketing campaigns, and lessons from "Megan 2.0's" box office flop.

  continue reading

354 episodes

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