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Content provided by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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How to do travel marketing that stands out with Tourism Australia CMO

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Manage episode 522437110 series 2823109
Content provided by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Susan Coghill, who has been overseeing Australia's tourism marketing since 2019, on how the Come and Say G'day campaign localizes is marketing for the U.S., U.K., China and other countries, including by using local talent. She also updates us on broader tourism trends and how her organization views more people using AI to make travel plans. Plus, how Australia is leveraging wildlife conservationist and "Dancing with the Stars" star Robert Irwin.

  continue reading

360 episodes

Artwork
iconShare
 
Manage episode 522437110 series 2823109
Content provided by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Skaggs, E.J. Schultz, and Adrianne Pasquarelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Susan Coghill, who has been overseeing Australia's tourism marketing since 2019, on how the Come and Say G'day campaign localizes is marketing for the U.S., U.K., China and other countries, including by using local talent. She also updates us on broader tourism trends and how her organization views more people using AI to make travel plans. Plus, how Australia is leveraging wildlife conservationist and "Dancing with the Stars" star Robert Irwin.

  continue reading

360 episodes

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