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Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz
Manage episode 504154826 series 2823109
Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is embracing multichannel marketing. Plus, how the brand's “Send Face Pics Instead” went viral.
344 episodes
Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz
Manage episode 504154826 series 2823109
Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is embracing multichannel marketing. Plus, how the brand's “Send Face Pics Instead” went viral.
344 episodes
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