Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk aw ...
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Digital Marketing Agency Los Angeles Podcasts
Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in y ...
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Jon Rognerud interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. The podcast aims to dispel myths, reveal what's working now and how failures and successes impacted the lives of business leaders, entrepreneurs and marketers - and how it made them better. Jon Rognerud is from Norway, went from being a top 10 musician, turned to software development, and created 3 books on SEO and web optimization for Entrepreneur Press and is current ...
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Think Tank is a podcast that contributes educational insights to small to medium size business on SEO, Online Marketing and Business Development. Our agency helps clients get on the first page of Google through SEO, Pay Per Click Management, Social Media Marketing, Web Design and helping companies grow through marketing strategies and online campaigns. I Think an Idea is located in Los Angeles and helps clients globally expand their brands and online business!
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The Sheppard is an independent, innovative marketing agency headquartered in the heart of Los Angeles, with offices in Atlanta, New York and the UK. The team at The Sheppard are idea generators first and foremost. The Sheppard is not married to anyone approach or media.
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Arthur Mendoza teaches acting class every Wednesday at 7PM at The Santa Monica Playhouse as well as online classes every Tuesday at 5PM PST. He was the principal acting instructor for the Stella Adler Conservatory of Acting West. He has taught in Los Angeles for more than 20 years and has worked with such talents as Khandi Alexander, Sasha Barrese, Peta Wilson, Finola Hughes, Branford Marsalis, Deidre Hall, John Jopson, and Salma Hayek, and he worked extensively with Benicio del Toro after h ...
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The American Web Coders is a highly acclaimed ecommerce platform that offers top-drawer online branding services. It offers everything from A to Z starting from domain hosting all the way to first-rate e-business advertising solutions. From hosting & domain to branding and business strategy, from website design to web maintenance, AWCs is the ultimate one-stop-shop to all your digital problems. We have grown to become a mature digital marketing maven. We’re time-honored gurus to help you gea ...
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Our Marketers Mindset podcast helps entrepreneurs start and grow a wildly profitable marketing business with weekly interviews with top business influencers, advertising strategies and so much more To find out more about our DashClicks and how it can help you scale your marketing agency, visit our website https://www.dashclicks.com.
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1
The Role of Content Marketing in SEO Strategy: How to Boost Rankings, Visibility, and Engagement
15:46
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15:46In this episode, we break down how content marketing and SEO work together to strengthen your online presence and drive results. You’ll learn why creating high-quality, keyword-optimized content is essential for improving search rankings and building audience trust. Here’s what you’ll discover in this episode: How content marketing drives SEO by ta…
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Pioneering Parenting Products ft. Lizette Espinosa & Giuseppe Veneziano of infanttech | EYB
30:29
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30:29Lizette Espinosa, Esq. is the CEO and Co-Founder of infanttech, a trailblazing brand redefining modern parenting through smart, family-first technology. A former attorney turned entrepreneur and devoted mom, Lizette built infanttech from a deep desire to make parenting less stressful and more empowering. Giuseppe Veneziano wears many hats—and capes…
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1
How to Set Up Remarketing Campaigns That Actually Convert: A Step-by-Step Guide for Marketers
14:13
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14:13This episode breaks down how to create remarketing campaigns that turn past visitors into paying customers. You’ll learn the exact steps to build campaigns that boost ROI, improve conversion rates, and keep your brand top of mind. What you’ll learn: Why remarketing campaigns drive higher conversions compared to cold ads How to segment audiences lik…
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1
Why Website Speed Matters for Digital Marketing Success: Boost Rankings, Conversions, and User Experience
14:31
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14:31In this episode, you’ll learn why website speed is a critical factor in digital marketing success and how a fast-loading site impacts everything from SEO to user engagement. You’ll discover: Why slow websites drive users away and hurt trust How speed directly improves user experience and satisfaction The connection between fast load times and highe…
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1
Taking Up Shelf Space ft. Andrew Thomas of Archer Meat Snacks
31:10
31:10
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31:10At the helm of Archer Meat Snacks' marketing department, Andrew Thomas’ focus is on steering one of the nation's leading better-for-you meat snack brand towards unprecedented growth. This role demands a mastery of strategic planning and a knack for nurturing trend-forward marketing innovations. Elevate Your Brand is the #1 marketing podcast for ent…
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1
How to Create an Effective Online Sales Funnel: Step-by-Step Guide to Converting Leads into Loyal Customers
13:07
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13:07In this episode, we break down exactly how to build an effective online sales funnel that guides potential customers from awareness to loyalty while boosting conversions at every stage. You’ll learn: How to define your audience and map their customer journey Smart content strategies for awareness, interest, decision, and retention How to use lead m…
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1
How AI Will Shape Digital Marketing in 2025: Trends, Tools, and Strategies
9:18
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9:18In this episode, we explore how artificial intelligence is transforming digital marketing in 2025. From faster content creation to smarter planning and real-time personalization, AI is giving businesses powerful tools to connect with customers and stay ahead of the competition. You’ll learn: How predictive analytics makes campaign planning smarter …
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1
The Heart and Head of Business ft. Beate Chelette of The Growth Architect | EYB
31:36
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31:36In this powerful episode of Elevate Your Brand, host Laurel Mintz sits down with Beate Chelette, The Growth Architect, to explore the intersection of strategy, spirituality, and resilience in entrepreneurship. Beate shares her journey, from building and selling a business to Bill Gates, to surviving personal and professional disasters, to finding c…
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1
Google Avoids Chrome Breakup: What the Antitrust Ruling Means for SEO and the Future of Search
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12:10In this episode, we break down the latest U.S. antitrust ruling that spared Google from a Chrome breakup and what it means for SEO, marketers, and the future of search. You’ll learn: Why keeping Chrome is a big win for Google and the SEO industry How the ruling blocks exclusive search deals and forces limited data-sharing with competitors What this…
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How to Perform a Local SEO Audit: Step-by-Step Guide to Boost Your Website’s Visibility
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13:47In this episode, we break down how to run a complete local SEO audit to improve your online visibility and attract more local customers. From your Google Business Profile to backlinks and reviews, you’ll learn the key steps that make a real difference in search rankings. You’ll learn: How to review and optimize your Google Business Profile for accu…
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1
SEO for Google Search vs. ChatGPT: Key Differences Every Business Must Know
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15:09In this episode, we break down the critical differences between SEO for Google Search and SEO for ChatGPT and why optimizing for both is now essential in 2025. You’ll learn: How Google acts as a link-driven search engine, while ChatGPT functions as an answer engine Why backlinks, domain authority, and site quality matter for Google, but mentions, s…
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From Corporate to Creative ft. Jimena Suárez Ibarrola of Sentient | EYB
31:56
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31:56Mexico’s entrepreneurial spirit is thriving, and few embody that energy better than Jimena Suárez Ibarrola, founder of Sentient. In this episode of Elevate Your Brand, host Laurel Mintz uncovers Jimena’s journey from working inside major corporations to launching her own agency dedicated to authentic, human-centered communication. Jimena shares how…
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1
How to Combine SEO and PPC for Maximum Growth: Strategies for Higher Conversions
13:15
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13:15In this episode, we explore how combining SEO and PPC can supercharge your digital marketing strategy. By aligning paid and organic efforts, you can boost visibility, lower costs, and drive both immediate and long-term growth. You’ll learn: Why integrating SEO and PPC improves performance across both channels How PPC keyword data can strengthen you…
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EP 147 - The Digital Growth Decoded (Jon Rognerud Exposed)
4:12
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4:12Welcome to "Digital Growth Decoded," the episode where we break down the strategies that actually build businesses. The world of online marketing often feels like pure chaos—I mean, a million different directions, conflicting advice, and money just... disappearing into a black hole. Success is boiled down to three timeless pillars. Listen to my pod…
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1
Google Tests Ads in AI Mode: What Advertisers Need to Know About AI-Powered Search
12:09
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12:09In this episode, we break down Google’s latest experiment ads in AI Mode, a conversational search interface powered by AI. This shift could dramatically change how users interact with ads and how marketers approach paid search. You’ll learn: What Google’s AI Mode is and how it reimagines traditional search How ads are integrated from Search, Shoppi…
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1
Email Marketing in 2025: Strategies to Boost Conversions and Build Trust
15:32
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15:32In this episode, we explore how email marketing continues to be a powerhouse in 2025—helping brands cut through the noise, connect directly with customers, and drive measurable results. You’ll learn: Why first-party data and consent-based email lists are essential in a post-cookie world How predictable costs make email a reliable channel compared t…
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Elevating the World of Pink Wine ft. Paul Chevalier of Moët Hennessy | EYB
31:55
31:55
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31:55Rosé has taken the wine world by storm, and no one knows its story better than Paul Chevalier, National Fine Wine Director at Moët Hennessy. In this episode of Elevate Your Brand, host Laurel Mintz uncorks the history, craftsmanship, and cultural shift behind rosé’s rise from a seasonal favorite to a global lifestyle phenomenon. Paul shares insight…
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Is Buying Backlinks SEO Suicide or a Smart Strategy in 2025?
18:35
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18:35In this episode, we dive deep into one of the most controversial SEO tactics of 2025: buying backlinks. While some marketers see it as a shortcut to higher rankings, the risks are bigger than ever with Google’s evolving spam policies and penalties. You’ll learn: Why Google bans paid links that pass PageRank How some SEOs still use backlinks to comp…
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How to Audit a Failing Google Ads Campaign: A 7-Step Fix-It Plan for Better ROI
23:40
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23:40If your Google Ads aren’t delivering, you’re not alone—many campaigns underperform due to weak targeting, poor structure, or landing pages that don’t convert. In this episode, you’ll get a clear, step-by-step process to audit a struggling Google Ads account so you can fix what’s broken and turn wasted spend into profitable clicks. You’ll learn: How…
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Reimagining Rituals With Design ft. Mesh Gelman of Cumulus Coffee | EYB
31:35
31:35
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31:35Mesh Gelman is the founder and CEO behind Cumulus Coffee, a company brewing up a new standard in coffee. With a background in fashion and a passion for product design, Mesh has always looked at the world through an elevated lens—and now, he’s turning that vision toward your morning cup. By reimagining what instant coffee can be, Mesh is creating a …
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Mastering Money Mindset ft. Shang Saavedra of Save My Cents | EYB
31:29
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31:29Shang Saavedra is a personal finance educator, content creator, and the founder of Save My Cents. With a background in behavioral economics and a mission to help others achieve financial freedom, Shang brings a unique, deeply relatable voice to the world of money management. In this episode of Elevate Your Brand, Laurel Mintz sits down with Shang t…
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1
AI Is Replacing Google: How to Get Found by ChatGPT & Perplexity
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15:37In this episode, we explore how the rise of AI-powered search tools like ChatGPT and Perplexity is changing the way people find information—and how businesses can adapt to stay visible in this new landscape. You’ll learn: Why AI search engines are gaining ground over Google How ChatGPT and Perplexity deliver answers differently from traditional sea…
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1
Mastering Audience Signals in Performance Max Campaigns: Boost Targeting & ROI
12:31
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12:31In this episode, we break down how to effectively use audience signals in Google’s Performance Max campaigns to improve targeting, boost conversions, and get the most out of your ad spend. You’ll learn: What audience signals are and why they matter in Performance Max How to set up audience signals for better targeting accuracy The difference betwee…
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1
Maximize Your Local SEO With Strategic Citations: A Guide for Small Businesses
13:02
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13:02In this episode, you'll learn how to leverage local citations to make your business more visible and trusted in local search results. You’ll learn: What local citations are—including structured (like directory listings) and unstructured mentions—and why they matter How consistent NAP (Name, Address, Phone) across the web builds trust and boosts loc…
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1
Do Longer Title Tags Really Boost Google Rankings? Surprising SEO Insights You Need to Know
13:51
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13:51In this episode, we dive into new research that challenges long-held SEO practices, specifically, the 60-character title tag rule. You’ll hear how longer title tags might improve your Google rankings and why it’s time to rethink your optimization strategy. You’ll learn: Why longer title tags can lead to better search visibility and rankings How add…
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1
Smart Campaigns vs. Full Google Ads Accounts: Which One Works Best for Your Business?
15:31
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15:31In this episode, we break down the real differences between Smart Campaigns and Full Google Ads Accounts—so you can make the right choice for your business and ad budget. You’ll learn: What Smart Campaigns are and why they’re ideal for fast, local visibility How Full Google Ads accounts offer more control, customization, and advanced tools The key …
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1
Empowering the Entreprenista: Stephanie Cartin on Building Businesses with Heart | EYB
31:52
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31:52Stephanie Cartin is the co-founder of Entreprenista, a platform and podcast dedicated to celebrating and supporting women entrepreneurs. From launching Socialfly to building a thriving community of female founders, Stephanie has made it her mission to empower women to lead with confidence, strategy, and authenticity. In this episode of Elevate Your…
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1
Google Ads Extensions You Should Always Use: Boost Clicks, Conversions, and Visibility
15:41
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15:41In this episode, we dive into the essential Google Ads extensions every small business should be using to maximize campaign performance. These powerful tools help your ads take up more space, attract more clicks, and connect with customers faster—right from the search results page. You’ll learn: What Google Ads extensions are and how they enhance y…
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1
Why Audience Targeting in Google Ads Is Changing—and What It Means for Your Campaigns
13:26
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13:26In this episode, we dive into the evolving world of Google Ads audience targeting—and why these changes are critical for smarter digital advertising in 2025. You’ll learn: What’s driving the shift in audience targeting on Google Ads How Performance Max campaigns use AI to find high-converting audiences automatically Why custom segments based on int…
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1
Why You Should Never Redirect 404 Pages to Your Homepage: SEO Best Practices Explained
14:07
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14:07Redirecting every 404 error page to your homepage might seem like a quick fix, but it’s a major SEO mistake. In this episode, we break down why it confuses both users and search engines, and what you should do instead to keep your site clear, professional, and search-friendly. You’ll learn: What a 404 page means and why it’s important When to use a…
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1
Top SEO Tools Every Business Owner Should Know About: Boost Traffic, Track Performance & Stay Ahead
14:18
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14:18In this episode, we break down the essential SEO tools every business owner needs to improve search visibility, outrank competitors, and drive more organic traffic. You’ll learn: Why SEO tools are key to understanding your website’s health and performance How to perform keyword research based on real user intent The best tools for competitor analys…
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1
Reimagining VC: Building Trust & Equity ft. Earnest Sweat of Swimming with Allocators | EYB
35:01
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35:01Earnest Sweat is the founding partner of Swimming with Allocators, a trailblazing investment firm focused on reshaping the traditional venture capital model by backing diverse emerging fund managers and overlooked founders. With a background in finance, innovation, and community-driven growth, Earnest is building a more inclusive and equitable futu…
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1
Why Google Ads Are Getting More Expensive in 2025: How AI Overviews Are Changing Everything
9:41
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9:41In this episode, we break down why Google Ads costs are rising in 2025—and how Google’s new AI Overview feature is behind the spike. With fewer organic clicks and more competition for ad space, small business owners are being forced to rethink their strategies fast. You’ll learn: How AI Overviews are cutting into organic traffic and click-through r…
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Bottled Brilliance in Marketing, Wine, and Momentum ft. Hilary Cocalis of Sipwell Wine I EYB
32:00
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32:00Hilary Cocalis is the founder of Sipwell Wine Co., a premium canned wine brand rooted in storytelling and innovation. With over a decade of experience across the beverage industry, she previously led marketing at Ballast Point Brewing, helping scale it into a billion-dollar brand. Today, she advises emerging food and beverage startups while growing…
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1
How to Run High-Converting Local Google Ads Campaigns: A Step-by-Step Guide for Brick-and-Mortar Businesses
13:24
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13:24In this episode, we break down how to attract more foot traffic and sales through strategic local Google Ads campaigns—ideal for brick-and-mortar businesses looking to dominate their local market. You’ll learn: What local Google Ads are and why they’re essential for in-person businesses How to define your service area and structure your ad account …
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1
Building a Brand That Cares ft. Kim Richards of Caring for Mama I EYB
31:34
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31:34Kim Richards is the founder of Caring for Mama, a purpose-driven brand offering thoughtfully curated care packages that support mothers, caregivers, and the women-owned businesses behind each product. What began as a response to the intensity of postpartum has grown into both an e-commerce platform and a partnership hub, delivering meaningful care …
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1
Cloudflare’s Content Independence Day: How “Pay Per Crawl” Could Reshape the Internet for Creators
28:51
28:51
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28:51In this episode, we unpack how Cloudflare’s latest move—blocking AI crawlers by default and launching the new “Pay Per Crawl” model—is changing the rules of online content ownership and monetization. You’ll learn: What Cloudflare’s new policy means for content scraping and AI training How “Pay Per Crawl” lets publishers monetize their content direc…
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1
Manual CPC vs. Smart Bidding: When to Switch for Better ROI in Google Ads
14:56
14:56
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14:56In this episode, we break down the key differences between manual CPC and smart bidding—and help you decide when it’s time to make the switch to improve your return on investment. You’ll learn: What sets manual CPC apart from smart bidding in Google Ads When manual bidding gives you better control and testing options Why smart bidding often outperf…
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1
How Seaweed Sparked a Startup ft. Sachi Singh of Rootless I EYB
32:33
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32:33Sachi Singh is the Founder and CEO of Rootless, a wellness startup focused on seaweed-based nutrition for health and sustainability. With a background in climate policy, international development, and environmental science, she launched Rootless to make ocean-friendly nutrition accessible and impactful. Elevate Your Brand is the #1 marketing podcas…
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1
Stay Visible in the Age of AI Overviews: Smart PPC Strategies for 2025
11:05
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11:05In this episode, we break down how Google’s AI Overviews are changing the rules of search visibility and what advertisers can do to adapt. You’ll learn: What Google AI Overviews are and how they affect traditional search ads Why zero-click SERPs are reducing ad impressions and increasing CPCs Which industries are most impacted, and what the data re…
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1
How to Use Schema Markup to Improve Local SEO: Boost Clicks, Trust, and Visibility
17:27
17:27
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17:27In this episode, we break down how to utilize schema markup to enhance local SEO—a powerful yet often overlooked tactic that helps local businesses stand out in Google search results. You’ll learn: What schema markup is and why it matters for local search How rich snippets like star ratings and contact info boost click-through rates The key schema …
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1
Proven Tactics for Online Campaign Success
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14:00In this episode, we unpack the art of creating high-performing lead magnets that drive real results—whether you’re building email lists, boosting conversions, or fueling a full-funnel campaign. You’ll learn: Why most lead magnets fail—and how to avoid common mistakes The key characteristics of a lead magnet that actually converts Top-performing lea…
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1
Redefining Square Feet ft. Jill Brooks-Garnett of Hestia Housing
31:55
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31:55Jill Brooks-Garnett is a recognized leader in the affordable housing industry, having served as an executive at some of the country’s largest asset management platforms. She is committed to advancing housing access across the United States through new development projects and by consulting to industry leaders. Elevate Your Brand is the #1 marketing…
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1
You Can Get Here From There | Closing Thoughts
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2:52Arthur shares his hopes for what the podcast has offered its listeners.By Hugh Benjamin
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You Can Get Here From There | New Orleans
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11:10Arthur reflects on his first visit to New Orleans, the professor who introduced him to Tennessee Williams' world, and the deep love for the city that has stayed with him ever since.By Hugh Benjamin
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You Can Get Here From There | Arthur & Adler
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11:44Arthur expands on his deep friendship and mentorship with Stella Adler, and how he continues to carry her legacy forward through his own work.By Hugh Benjamin
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You Can Get Here From There | Deep Cover & Paco
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8:37Arthur shares how he landed his role in Deep Cover - and the audition that ultimately led to him quitting acting.By Hugh Benjamin
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You Can Get Here From There | Meeting Stella Adler
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13:41Arthur reflects on his first encounter with Stella Adler, her powerful lessons on imagination, and the profound friendship/mentorship that shaped both his art and his life.By Hugh Benjamin
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You Can Get Here From There | Graduate School (UCSD)
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13:05Arthur takes us through his journey studying acting in graduate school, sharing the lessons that contributed to his development as an artist.By Hugh Benjamin
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You Can Get Here From There | UC Riverside & Eric Barr
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11:09Arthur shares stories from his time at UC Riverside, highlighting the guidance and inspiration he received from his mentor, Eric Barr.By Hugh Benjamin
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