In this episode, we break down how to effectively use audience signals in Google’s Performance Max campaigns to improve targeting, boost conversions, and get the most out of your ad spend.

You’ll learn:

• What audience signals are and why they matter in Performance Max
• How to set up audience signals for better targeting accuracy
• The difference between audience signals and audience targeting
• Tips for leveraging your first-party data to guide Google’s AI
• How to test and refine your audience signals for ongoing performance gains
• Common mistakes advertisers make—and how to avoid them

Whether you’re new to Performance Max or looking to refine your strategy, this episode will show you how to use audience signals to give Google’s automation the right starting point, resulting in better quality traffic and higher ROI.

Blog Link: How to Use Audience Signals in Performance Max Campaigns

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