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How to Audit a Failing Google Ads Campaign: A 7-Step Fix-It Plan for Better ROI

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Manage episode 501851520 series 3660333
Content provided by Sam. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If your Google Ads aren’t delivering, you’re not alone—many campaigns underperform due to weak targeting, poor structure, or landing pages that don’t convert. In this episode, you’ll get a clear, step-by-step process to audit a struggling Google Ads account so you can fix what’s broken and turn wasted spend into profitable clicks.

You’ll learn:

  • How to set clear success metrics and track the right KPIs
  • The best way to review account structure, ad groups, and bidding strategies
  • How to analyze keywords, search terms, and negative keyword lists
  • Tips for writing ad copy that boosts click-through and conversion rates
  • How to improve landing page relevance, speed, and user experience
  • Why proper tracking, attribution, and clean data are essential for optimization
  • Quick-win fixes to improve ROI in as little as two weeks

Whether you’re spending $500 or $5,000 a month, this episode will help you diagnose campaign issues, prioritize high-impact changes, and create a roadmap to better performance.

Blog Link: How to Audit a Failing Google Ads Campaign

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

  continue reading

52 episodes

Artwork
iconShare
 
Manage episode 501851520 series 3660333
Content provided by Sam. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If your Google Ads aren’t delivering, you’re not alone—many campaigns underperform due to weak targeting, poor structure, or landing pages that don’t convert. In this episode, you’ll get a clear, step-by-step process to audit a struggling Google Ads account so you can fix what’s broken and turn wasted spend into profitable clicks.

You’ll learn:

  • How to set clear success metrics and track the right KPIs
  • The best way to review account structure, ad groups, and bidding strategies
  • How to analyze keywords, search terms, and negative keyword lists
  • Tips for writing ad copy that boosts click-through and conversion rates
  • How to improve landing page relevance, speed, and user experience
  • Why proper tracking, attribution, and clean data are essential for optimization
  • Quick-win fixes to improve ROI in as little as two weeks

Whether you’re spending $500 or $5,000 a month, this episode will help you diagnose campaign issues, prioritize high-impact changes, and create a roadmap to better performance.

Blog Link: How to Audit a Failing Google Ads Campaign

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

  continue reading

52 episodes

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