In this episode, we dive into the evolving world of Google Ads audience targeting—and why these changes are critical for smarter digital advertising in 2025.

You’ll learn:

• What’s driving the shift in audience targeting on Google Ads
• How Performance Max campaigns use AI to find high-converting audiences automatically
• Why custom segments based on interests and behaviors outperform broad demographics
• How to use life events and Customer Match to personalize your ad reach
• The impact of data-driven targeting on conversion rates and return on ad spend
• Why personalization and precise targeting are now essential for demand generation

Whether you’re new to digital advertising or managing multiple campaigns, this episode will help you understand how to adapt and thrive with Google’s latest targeting features.

Blog Link: Why Audience Targeting is Changing in Google Ads

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