In this episode, we break down Google’s latest experiment ads in AI Mode, a conversational search interface powered by AI. This shift could dramatically change how users interact with ads and how marketers approach paid search.

You’ll learn:

• What Google’s AI Mode is and how it reimagines traditional search
• How ads are integrated from Search, Shopping, and Performance Max campaigns
• Why marketers are worried about ad visibility, CTR, and return on ad spend
• Early rollout details and what we know so far about ad placements
• How users and publishers are reacting to AI-powered ads
• Action steps advertisers should take now to prepare for AI-driven search

As Google continues testing, this new format may redefine the future of paid search. Whether you’re managing small campaigns or scaling with Performance Max, understanding AI Mode will help you stay ahead of the curve.

Blog Link: Google Tests Ads in AI Mode

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