Best David Wheldon Podcasts (2025)

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Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers 32:16

21d ago32:16

32:16

What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand, Insights and Marketing Communications at Cathay Pacific, takes us behind the scenes of one of aviation's most remarkable recovery stories. Bell's journey from agency dynamo during China's economic boom to airline marketin…

1
EP39 Navigating Personal Growth as a Business Owner 40:56

21d ago40:56

40:56

Send us a text summary In this conversation, Mike Scott and Simon Hareb discuss the creation of the Intentional Leaders Network, a program and community designed for business owners who have experienced success but seek to integrate intentionality into all aspects of their lives. They explore the challenges leaders face, the importance of accountab…

1
Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose 29:37

28d ago29:37

29:37

What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr. Marcus Collins - professor, agency strategist, and cultural marketing expert - we explore how the most powerful brands transcend their product categories to become vessels of meaning in culture. Marcus reveals why brands aren't something we construct bu…

1
EP38 - Why Equal Equity Splits Often Fail, And How to Do It Right 16:11

1M ago16:11

16:11

Send us a text In this conversation, Mike discusses the critical importance of having open and honest discussions about equity distribution among co-founders when starting a business. He emphasises that while many assume a 50-50 split, this often leads to complications later on. Drawing inspiration from the book 'Slicing the Pie', he outlines a str…

1
EP37 Dealing with Failure and Financial Loss 17:57

2M ago17:57

17:57

Send us a text In this episode, Mike Scott shares a personal experience of financial loss and explores the concept of reframing failure. He discusses the emotional journey following a significant loss and emphasizes the importance of separating one's identity from failures. By focusing on identity, environment, and habits, Mike provides insights on…

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Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF 25:47

2M ago25:47

25:47

In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington Corbett who is in the private sector division of UNICEF as Chief of Global Brand & Marketing. David and Frederique discuss the biggest mistake marketers make, whether Gen Alpha is getting the leadership they need, why CEOs n…

1
EP36 AI - Getting real ROI in your business. 40:29

2M ago40:29

40:29

Send us a text In this podcast episode, Mike and Gaurav Devshamar discuss the practical applications of AI in business, addressing common misconceptions, data privacy concerns, and the accessibility of AI for small and medium-sized businesses (SMBs). They explore how AI empowers generalists, automates tasks, and aids in knowledge retention, ultimat…

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Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot 58:04

4M ago58:04

58:04

In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter ego, the Ritbot. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4idYNB6…

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Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark 38:11

5M ago38:11

38:11

In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to brand building to redefine customer proposition and grow in new markets. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https:…

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EP35 Your 1-Page marketing plan, with Allan Dib 56:12

7M ago56:12

56:12

Send us a text Find out more about working with me. [email protected] or https://www.linkedin.com/in/mikeadamscott/

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EP34 Building a systems lead business with David Jenyns 53:08

8M ago53:08

53:08

Send us a text The conversation explores the importance of systems and processes in businesses, with a focus on the book 'Systemology' by David Jenyns. The main themes include the definition of systems and processes, the ideal businesses for systemization, the role of systems in reducing dependency on individuals, and the starting point for systemi…

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Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA 29:47

8M ago29:47

29:47

In episode 34 of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and a member of the AXA Management Committee, Ulrike Decoene. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouT…

1
EP33 Gaining alignment where it matters 24:51

8M ago24:51

24:51

Send us a text In this conversation, Mike discusses the importance of gaining alignment within organizations and provides practical tools to achieve it. He emphasizes that without alignment, organizations lack clarity and become leaderless, resulting in inefficiency and poor performance. Scott introduces the concept of creating a vision, using the …

1
EP32 Know Your Numbers! With Chris Wheldon. 51:30

9M ago51:30

51:30

Send us a text In this conversation, Mike interviews Chris Wheldon, an investor and entrepreneur, about the importance of understanding and analyzing numbers in small and mid-sized businesses. Chris shares his experience in acquiring and investing in businesses and highlights the key metrics he looks at, including cash flow, profit, margin, cost st…

1
EP31 Negotiation tools that work 21:48

9M ago21:48

21:48

Send us a text In this conversation, Mike shares practical tips and tools for negotiation. He emphasizes the importance of finding leverage and using it to create a win-win outcome. He discusses the power of anchoring, where starting with a higher price or set of terms can reposition the negotiation in your favor. He also suggests using the phrase …

1
EP30 The three hats you wear as a founder 29:00

10M ago29:00

29:00

Send us a text In this conversation, Mike discusses the three different roles that entrepreneurs play in a small and mid-sized business: shareholder/investor, director, and employee. He emphasizes the importance of understanding and separating these roles to avoid overwhelm and maximize productivity. Scott provides a delegation framework, the 70% r…

1
EP29 Who should be on your leadership team? 11:56

10M ago11:56

11:56

Send us a text In this episode, Mike discusses who should be on a leadership team. He emphasises the importance of a strong and disciplined meeting rhythm, including annual planning, quarterly planning, weekly leadership team meetings, and daily huddles. He breaks down the primary functions of a business into operations, sales and marketing, and fi…

1
EP28 Creating and Using a Company Scorecard 25:28

10M ago25:28

25:28

Send us a text In this episode, Mike discusses the importance of creating a company scoreboard or scorecard to increase accountability, improve data quality, and drive results. He emphasises the need for a clear artifact that defines what winning looks like and what needs to be done to achieve it. Mike explains the difference between leading indica…

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Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan 25:39

11M ago25:39

25:39

In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation about the electric vehicle race, why marketers should always put brand before product and how a YouTube music channel can help sell cars. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z …

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Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal 31:13

12M ago31:13

31:13

In episode 31 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week speaker, Asmita Dubey. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4idYNB6…

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Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon 34:09

1y ago34:09

34:09

Creative Salon’s Claire Beale and Sonoo Singh on why clients should champion creativity, how to attract young talent and the future of the profession in a technology-driven world. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Vide…

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EP27 How to use your company vision to drive results 22:19

1y ago22:19

22:19

Send us a text In this episode, Mike discusses the importance of having a clear vision for a business and using a structured approach to make it usable. He draws inspiration from Jim Collins' work and emphasizes the need to start with vision before moving on to strategy and planning. Mike explains the three components of a vision: core values, purp…

1
EP26 Habits that really move the needle 46:55

1y ago46:55

46:55

Send us a text In this episode, Mike shares his personal journey of overcoming anxiety and discusses practical techniques that have helped him improve his mental health and productivity. He emphasizes the importance of sleep and shares his evening routine for better sleep quality. Mike also talks about his morning routine, which includes meditation…

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Better Marketing Pod 2023 key learnings 21:24

1+ y ago21:24

21:24

This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for better global marketing. As the year draws to a close, host David Wheldon gives his 2023 podcast highlights. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3Z…

1
EP25 (Part 2) Getting and keeping the best people. 35:02

1+ y ago35:02

35:02

Send us a text This episode focuses on creating an environment and experience that makes employees want to stay and brings out the best in them. It covers topics such as differentiating between leadership and management, creating predictable environments, intrinsic motivators, defining winning aspirations and goals, individual and company-wide meet…

1
EP24 (Part 1) Getting and keeping the best people. 29:54

1+ y ago29:54

29:54

Send us a text In this episode, Mike discusses the importance of getting and keeping the best people in a business. He emphasises the need for businesses to have a deliberate and intentional process for hiring and building a strong team. Mike highlights the significance of creating an ideal organisational structure, designing job descriptions, and …

1
EP23 Practical resilience 32:13

1+ y ago32:13

32:13

Send us a text In this episode, I, delve into the topic of 'Practical Resilience' and its crucial role in business and leadership. I open up about my recent experiences with my new venture, SMB Mastery, and how a personal crisis tested my resilience. I highlight the significance of confronting brutal truths in our businesses, maintaining healthy ha…

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EP22 My solo annual planning process 34:32

1+ y ago34:32

34:32

Send us a text Building a business is hard. Maintaining healthy relationships with those that you care about is hard. Staying fit and healthy in your body, your mind and your emotions is hard. This podcast is about finding and sharing tools, strategies and experiences that may help you to achieve and maintain moderate success in your life, whatever…

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Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo 24:37

1+ y ago24:37

24:37

Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing Pod, host David Wheldon speaks with Jane Wakely, Chief Consumer & Marketing Officer and Chief Growth Officer, International Foods, at PepsiCo - and PepsiCo's first global CMO. Subscribe to the WFA #BetterMarketing pod…

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Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo 28:40

1+ y ago28:40

28:40

David speaks with the most recent WFA Global Marketer of the Year, Cristina Diezhandino, Chief Marketing Officer at Diageo, about the importance of creative precision, the role of emerging markets and Diageo's brand purpose. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTub…

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Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo 38:06

1+ y ago38:06

38:06

David speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities and sustainability. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4idYNB6…

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Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg 47:11

2y ago47:11

47:11

David speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand safety at Meta and the positive impact generative AI can have on society when properly harnessed. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47…

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EP21 Leadership 24:45

2y ago24:45

24:45

Send us a text This is not the place where you'll hear about how to build a billion-dollar business, win an ironman event, or find spiritual enlightenment. What I can share is my experience around how to build, lead and exit a business of maybe a few million dollars, how to place in the top 10 in a mountain bike stage race or how to implement syste…

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Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard 34:21

2y ago34:21

34:21

WFA podcast host David Wheldon speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and WFA's President, about the importance of WFA and Global Marketer Week in building communities within the industry and how his roles at Mastercard and WFA interconnect. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https…

1
EP20 Overwhelm and personal scorecards 21:25

2y ago21:25

21:25

Send us a text This is not the place where you'll hear about how to build a billion-dollar business, win an ironman event, or find spiritual enlightenment. What I can share is my experience around how to build, lead and exit a business of maybe a few million dollars, how to place in the top 10 in a mountain bike stage race or how to implement syste…

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Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé 36:01

2y ago36:01

36:01

WFA podcast host David Wheldon speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about the role of marketing in driving companies sustainability agenda and the role of business in achieving the SDGs. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: …

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Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard 27:07

2y ago27:07

27:07

WFA podcast host David Wheldon speaks with Gordon Crovitz, co-founder and CEO at NewsGuard, about balancing brand safety concerns with funding quality journalism. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly…

1
EP19 How to bring more accountability into your world. 19:11

2y ago19:11

19:11

Send us a text This is not the place where you'll hear about how to build a billion-dollar business, win an ironman event, or find spiritual enlightenment. What I can share is my experience around how to build, lead and exit a business of maybe a few million dollars, how to place in the top 10 in a mountain bike stage race or how to implement syste…

1
EP18 How to build a personal flywheel. 17:03

2y ago17:03

17:03

Send us a text This is not the place where you'll hear about how to build a billion-dollar business, win an ironman event, or find spiritual enlightenment. What I can share is my experience around how to build, lead and exit a business of maybe a few million dollars, how to place in the top 10 in a mountain bike stage race or how to implement syste…

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Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia 30:10

2y ago30:10

30:10

WFA podcast host, David Wheldon, speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the process of turning an airline into a travel super-app. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -You…

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EP17 There are enough hours in the day. 16:56

2y ago16:56

16:56

Send us a text This is not the place where you'll hear about how to build a billion-dollar business, win an ironman event, or find spiritual enlightenment. What I can share is my experience around how to build, lead and exit a business of maybe a few million dollars, how to place in the top 10 in a mountain bike stage race or how to implement syste…

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Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist 41:01

2+ y ago41:01

41:01

The Economist’s Deputy Editor Tom Standage on tech people’s Messiah complex, upcoming regulation and his three reasons for being optimistic about 2023. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4idYNB6…

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Ep. 21: On brand building within the football industry with Roel De Vries 39:12

2+ y ago39:12

39:12

David speaks with Roel de Vries, Group Chief Operating Officer at the City Football Group, about the ins and outs of the football business, and the similarities and differences between Tokyo and Manchester. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://b…

1
EP 16 Get out of your own way by having a plan. 18:11

2+ y ago18:11

18:11

Send us a text This is not the place where you'll hear about how to build a billion-dollar business, win an ironman event, or find spiritual enlightenment. What I can share is my experience around how to build, lead and exit a business of maybe a few million dollars, how to place in the top 10 in a mountain bike stage race or how to implement syste…

1
EP15 Do something every day that scares you! 12:40

2+ y ago12:40

12:40

Send us a text This is not the place where you'll hear about how to build a billion-dollar business, win an ironman event, or find spiritual enlightenment. What I can share is my experience around how to build, lead and exit a business of maybe a few million dollars, how to place in the top 10 in a mountain bike stage race or how to implement syste…

1
EP14 How to build and communicate a narrative. 12:32

2+ y ago12:32

12:32

Send us a text This is not the place where you'll hear about how to build a billion-dollar business, win an ironman event, or find spiritual enlightenment. What I can share is my experience around how to build, lead and exit a business of maybe a few million dollars, how to place in the top 10 in a mountain bike stage race or how to implement syste…

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Ep. 20: On diversity and cultural relevance with Susan Akkad, The Estee Lauder Companies 40:28

2+ y ago40:28

40:28

WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation at The Estée Lauder Companies, about the importance for brands to listen and cater to diverse audiences to stay relevant. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: htt…

1
EP13 Who I have copied from the most and why. 19:49

2+ y ago19:49

19:49

Send us a text This is not the place where you'll hear about how to build a billion-dollar business, win an ironman event, or find spiritual enlightenment. What I can share is my experience around how to build, lead and exit a business of maybe a few million dollars, how to place in the top 10 in a mountain bike stage race or how to implement syste…

1
EP12 Mike's hippie bullsh*t 12:13

2+ y ago12:13

12:13

Send us a text This is not the place where you'll hear about how to build a billion-dollar business, win an ironman event, or find spiritual enlightenment. What I can share is my experience around how to build, lead and exit a business of maybe a few million dollars, how to place in the top 10 in a mountain bike stage race or how to implement syste…

1
EP11 What are guardrails and why do they matter? 10:27

2+ y ago10:27

10:27

Send us a text This is not the place where you'll hear about how to build a billion-dollar business, win an ironman event, or find spiritual enlightenment. What I can share is my experience around how to build, lead and exit a business of maybe a few million dollars, how to place in the top 10 in a mountain bike stage race or how to implement syste…

Podcasts Worth a Listen

David Wheldon Podcasts

Podcasts Worth a Listen