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Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
Manage episode 479601112 series 3646575
In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on how Meta is transforming from a teenage platform to a mature business partner for advertisers with innovative tools, AI implementation and a renewed focus on effectiveness.
From her early agency days to her pivotal role at Meta over the past 12 years, Mendelsohn brings a unique perspective that bridges creative thinking with technological innovation.
Between Ray-Ban Meta smart glasses that translate languages in real-time and the revelation that messaging platforms are becoming the new frontier for brand-consumer relationships (with over 600 million daily messages between people and businesses), Mendelsohn paints a picture of marketing's near future that feels both exciting and tangible. To CMOs, Mendelsohn says the following: embrace messaging, leverage AI ethically and prepare for a world where every business will have AI agents representing their brand. The future isn't just coming — it's already here for those ready to seize it.
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Chapters
1. Introduction and Brand Safety Evolution (00:00:00)
2. Agency to Meta Career Transition (00:06:19)
3. Community Notes and Free Speech (00:10:44)
4. Meta Platforms and Growth Strategies (00:14:54)
5. AI Revolution and Advantage Suite (00:17:03)
6. Meta AI European Launch (00:20:21)
7. Ray-Ban Smart Glasses Showcase (00:21:14)
8. Effectiveness Metrics and Future Direction (00:26:07)
41 episodes
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