))
Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark
Manage episode 466667901 series 3646575
Content provided by World Federation of Advertisers (WFA). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by World Federation of Advertisers (WFA) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to brand building to redefine customer proposition and grow in new markets.
Subscribe to the WFA #BetterMarketing podcast on:
-Apple: https://apple.co/3IHnh6Z
-Spotify: https://spoti.fi/3ZvNpro
-YouTube Music: https://bit.ly/47eQTTj
-YouTube Video: https://bit.ly/4idYNB6
40 episodes
Share
