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Lipstick on the Rim

Sony Music Entertainment

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Consider Molly Sims and her best friend Emese Gormley your new girlfriends on speed dial for all your pressing beauty and wellness needs. Is Botox a good idea? Should you try that new diet you saw on the Today Show? Molly and Emese have your back. With guests ranging from top health and beauty experts to their industry friends, you’ll get the scoop on the latest trends, which products and procedures to try, and which to run from-- and they just might be doing it all with a drink in hand. Pre ...
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Welcome to Earned, a podcast by CreatorIQ. In this series, we explore the transformative power of creator marketing by sitting down with the industry leaders who do it best. Tune in to learn the tried-and-true marketing philosophies and strategies behind today's top brands and agencies, best practices for building impactful communities online and off, and powerful career advice to inspire industry newbies and veterans alike. We hope you enjoy!
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In this episode of Earned, CreatorIQ CMO Brit Starr sits down with Alisa Metzger, co-founder of INNBEAUTY Project, to explore her journey from leading roles at beauty giants like L'Oréal and La Prairie to building her own clean, vegan, affordable skincare brands. Alisa shares how her passion for beauty and marketing fueled the creation of INNBEAUTY…
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From $20 cleansers to the biggest names in fashion, this week’s episode proves you don’t need to spend a fortune to look (and feel) your best. Molly and Emese sit down with Leah Wyar, President of Beauty, Style, and Entertainment at InStyle, Byrdie, and Entertainment Weekly, to talk all things high-low glam — the drugstore beauty finds that actuall…
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What if finding “the one” doesn’t happen on the timeline you expected? From dating in your 20s to finally meeting your person in your 30s, 40s, or even 50s, this week Molly and Emese are talking love, timing, and why it’s never too late. Molly and Emese get personal, sharing their own love stories — the heartbreaks, the false starts, the funny (and…
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In Episode 184 of Earned, CreatorIQ's Chief Marketing Officer Brit Starr sits down with Jasmine Enberg, former VP, Principal Analyst at EMARKETER. We dive into CreatorIQ's annual State of Creator Marketing Report and what it reveals about the future of trust, community, and content performance. Brit and Jasmine unpack the shift from creator-focused…
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Why can’t women sleep? From tossing and turning through the night, to the 3AM wake-up call that feels impossible to recover from, insomnia is one of the most common issues women face — especially during perimenopause and menopause. Molly and Emese sit down with leading sleep expert Dr. Shelby Harris to unpack the science of women’s sleep and the re…
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In Episode 183 of Earned, CreatorIQ's Chief Marketing Officer Brit Starr sits down with Liz Gramp, VP of Marketing and Communications at Moose Toys, to explore how the brand brings play to life through characters kids love—like Bluey and Little Live Pets. Liz pulls back the curtain on Moose's approach to capturing attention during the all-important…
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Nothing feels better than a seasonal reset and fall is the perfect time to do it. This week, Molly and Emese are diving into their ultimate fall edit: the beauty upgrades and outfit staples they can’t stop reaching for. From the bronzers and skin tints that give you that just-back-from-vacation glow, to the cozy layers, denim, and under-$100 finds …
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Martha. Freaking. Stewart. The icon, the legend, and in her words, the “OG trad wife” joins Molly and Emese for an unfiltered masterclass in work ethic, evolution, and how she is rewriting the rules for aging. What makes this conversation truly special is how it reveals Martha as a paradox: the homemaker and the mogul, the apron at the table and fi…
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In Episode 182 of Earned, CreatorIQ's Chief Marketing Officer Brit Starr sits down with Roya Zeitoune, Head of YouTube Culture & Trends, EMEA. Diving in, Roya shares her journey—from early days in the matchmaking industry to leading YouTube's whimsically named "cats team"—and what it's taught her about connecting audiences with content that matters…
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If you’ve ever stared in the mirror and wondered if your skincare routine is helping or hurting, this one’s for you. From acne that won’t quit to the rise of “Ozempic face,” we’re cutting through the chaos to bring you the truth about what actually works.Molly and Emese sit down with one of NYC’s most in-demand dermatologists, Dr. Kiran Mian (yes, …
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This week on Lipstick on the Rim we sit down with fashion insider Marci Hirshleifer, Global Personal Shopping Director and fifth generation force behind Hirschleifers, the legendary family-run boutique known as a true fashion destination. Marci shares her secrets for building the perfect fall wardrobe, the five pieces every woman needs, and the tre…
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In Episode 181 of Earned, CreatorIQ's Chief Marketing Officer Brit Starr sits down with Christina McGonagle—Chief Marketing Officer of Outcast, the bold Australian fashion brand taking the world by storm—to unpack how a bikini startup transformed into a global powerhouse. From its humble beginnings selling swimwear out of a bedroom, Outcast has gro…
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We’re joined by Jennifer Zeszut, 4x CEO and founder of Goodles—the cult-favorite mac & cheese brand that’s making nostalgia nutritious. Jennifer shares how she spotted white space in the market and reimagined everyone’s favorite comfort food with protein, fiber, and real ingredients that fuel you (and your family). From tackling picky eaters at hom…
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Fatigue, cravings, dull skin, bloating—it’s not just bad luck. It’s your body trying to tell you something. In this episode, Dr. Amy Shah, author of I’m So Effing Tired, reveals the science behind your low energy and skin struggles—and how to fix them. From hormone balancing and gut healing to fasting tips and smart supplementation, she shares the …
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In Episode 180 of Earned, CreatorIQ's Chief Marketing Officer Brit Starr sits down with Ted Raad—founder and CEO of Trend, a top U.S. creator management agency—to explore what happens when business acumen meets creative purpose. After a career in mergers and acquisitions, Ted's perspective shifted thanks to one person: his wife, a fashion and lifes…
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If dating feels like a minefield of mixed signals, this episode is your new playbook. We sit down with Case Kenny—mindfulness educator, viral author, and host of New Mindset, Who Dis?—to talk about what it really takes to stop settling in both love and life. From green flags that are just as important as red ones, to the difference between having h…
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What do Chrissy Teigen, Meagan Good, and Jen Atkin have in common? The same secret weapon behind their envy-inducing brows and subtle, natural tweakments. In this episode, Molly sits down with one the Hollywood top aesthetic surgeon Dr. Jason Champagne — behind the iconic “champagne brows” — to break down everything you’ve ever wondered about facel…
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In this special episode of Earned, we're compiling the best moments from our conversations with five powerhouse beauty brand founders: Sarah Gibson Tuttle of Olive & June, Lilly Ghalichi of Lilly Lashes, Rea Ann Silva of Beautyblender, Taylor Frankel of Nudestix, Courtney Shields of DIBS, and Deepica Mutyala of Live Tinted. Tune in to hear how thes…
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Gut issues, bloat, brain fog, and mystery sensitivities are more common than ever and if you feel like nothing’s working, this episode is for you. This week, we’re joined by gut health guru Bethany Cameron (aka @lilsipper), the powerhouse behind the Digest This podcast and founder of Bethany’s Pantry. After nearly dying from severe digestive issues…
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In Episode 179 of Earned, CreatorIQ's Chief Marketing Officer Brit Starr sits down with Courtney Wartman Weis, managing director of brand marketing at FP Movement, to explore how the activewear label is scaling purposefully in today's creator-driven landscape. Courtney shares how FP Movement evolved from a sub-brand of Free People into a global com…
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We’re calling this one our Monthly Empties—aka the products we’ve fully finished, squeezed, scooped, or scraped to the very last drop. From glow-boosting self-tanners and mascara that actually stays put to skincare splurges, beauty flops, and a few surprise steals—we’re sharing the honest truth on what’s worth the repurchase and what we’re official…
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In Episode 178 of Earned, CreatorIQ CMO Brit Starr sits down with Shima Katouzian, powerhouse beauty creator (@sheemoma on Instagram, 2.8M followers) and founder of BODO Makeup. To start, we dive into Shima's remarkable journey from Tesla employee to beloved Instagram influencer who's fostered a community of nearly 3 million passionate fans. We lea…
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Why are adult friendships so hard, and what can we actually do about it? In this episode, we’re joined by Danielle Bayard Jackson, a leading women’s relational health educator and author of Fighting for Our Friendships, to unpack the real (and often unspoken) dynamics of female friendships. From ghosting and group chat drama to making new friends a…
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In Episode 177 of Earned, CreatorIQ CMO Brit Starr sits down with Raashi Rosenberger, head of marketing for Meta Wearables, for a compelling conversation on the intersection of technology, humanity, and innovation. Raashi shares how devices like Ray-Ban Meta AI are designed not to distract, but to deepen real-world connection—reducing screen time w…
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You can have it all—healthy, delicious, and actually crave-worthy. This week, we’re joined by the brilliant and bubbly Samah Dada—cookbook author, wellness creator, and the force behind the cult-favorite blog Dada Eats. She’s here to prove that clean eating doesn’t have to mean boring, and that indulgent recipes can still be nourishing. From her vi…
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What if getting rich didn’t mean cutting out your favorite latte or skipping that summer trip? In this refreshingly honest and helpful episode, we’re joined by Vivian Tu—former Wall Street trader, financial educator, NYT bestselling author of Rich AF, and the creator behind Your Rich BFF—to break down the money habits that are secretly keeping you …
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In this inspiring session at CreatorIQ Connect Europe, REFY co-founder Jess Hunt shares her evolution from creator to entrepreneur and unpacks how authenticity, community, and creator collaboration have been central to the brand's rapid growth. From launching top-performing products with real-time feedback from REFY's creator community to building …
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Let’s be honest, everyone’s talking about GLP-1s (Ozempic, Wegovy, Zepbound), but no one’s telling the whole story. Until now.This week, we’re joined by the brilliant Dr. Alexandra Sowa—board-certified physician, NYU clinical instructor, founder of SoWell, and author of The Ozempic Revolution—for the ultimate deep dive into everything you actually …
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In Ep. 176 of Earned, CreatorIQ CMO Brit Starr sits down with Jennifer Cho, CreatorIQ's new chief customer officer, and Brig Graff, our new SVP of services. To start, Jennifer and Brig dive into the dynamic world of creator marketing. With Jennifer's extensive experience in brand marketing across music, sports, and entertainment, the episode offers…
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It’s officially summer, and Molly and Emese are back with your ultimate seasonal shopping guide. From the glowy SPF they swear by to the chicest swimsuits, coverups, and accessories, this episode is packed with everything they’re loving, buying, and packing right now. They’re sharing the beauty products that hold up in heat and humidity, the exact …
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AI's role in creator marketing has been a subject of much conversation and debate in a human-centered business. How can AI accelerate versus compete with human connection and creativity? In today's episode of Earned, we're sharing a replay of a panel from Connect London, where Google Meta and CreatorIQ share perspectives on how AI unlocks value wit…
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If you’ve ever wondered how Sephora decides what products make it onto their shelves—or why some go viral and others never show up—this episode is for you. We’re joined by Cindy Deily, Sephora’s Vice President of Merchandising for Skincare, who’s been with the company for nearly two decades and is the ultimate insider when it comes to spotting tren…
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In Ep. 175 of Earned, CreatorIQ CMO Brit Starr sits down with Paulie Dery, the CMO of AG1—the clinically-backed daily health drink. To start, we dive into Paulie's transformative journeys of renowned brands such as Uber, Yeti, and AG1. Paulie shares his unique approach to crafting iconic brands, emphasizing the importance of avoiding mediocrity and…
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She’s graced over 500 magazine covers, redefined what it means to be an “it girl,” and continues to radiate the same iconic beauty and energy in her 70s that first made her a household name. This week, the one and only Christie Brinkley joins us to share her secrets to staying forever young—from her exact skincare routine and wellness habits to how…
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In Ep. 174 of Earned, CreatorIQ CMO Brit Starr sits down with Hassan Daoud, Global Head of Social Media & Influencers and Antoine Héry, Change Management, CDO Office from Beiersdorf. To start, we dive into how Beiersdorf, the company behind iconic brands like La Prairie, Nivea and Eucerin, is investing heavily in influencer marketing to unify globa…
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If you’ve ever saved a Sofia Richie pin, screenshot a chic airport look, or wondered how to look expensive without trying too hard—this episode is your holy grail. We’re joined by the woman behind Sofia Richie's viral wedding wardrobe and the queen of quiet luxury herself, celebrity stylist Liat Baruch. With 16+ years in fashion and a client list t…
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Earlier this month, we hosted our second annual CreatorIQ Connect Europe in London. 800 marketers, including more than 200 CEOs, CMOs, founders and VPs across 436 different brands and agencies from 17 countries joined us to learn and connect around the power of creators in transforming business. We are witnessing a fundamental shift in how trust is…
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You’ve heard the buzzwords—PRP, robotics, joint replacements—but what do they actually mean for your body (and your recovery)? In this episode, we’re joined by world-renowned orthopedic surgeon Dr. Jason Snibbe, the go-to doctor for top athletes and A-list celebs alike, for a masterclass on all things joint health. From how to properly prep for sur…
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In Ep. 173 of Earned, CreatorIQ CMO Brit Starr sits down with Tim Fortescue, Executive Communication Coach for Global Leaders and Teams. To start, we dive into Tim's journey, from his early days as a high school basketball coach to his current status as a sought-after advisor for leaders at companies like L'Oreal, Intel, and Google. Tim's path was …
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Being a sports parent today feels like navigating the Wild West—early morning practices, weekend tournaments, college pressure, burnout, and the constant fear of doing it wrong. In this episode, we sit down with Emmy-winning sports journalist and founder of ILoveToWatchYouPlay.com, Asia Mape, to talk about what it really takes to raise a D1 athlete…
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In Ep. 172 of Earned, CreatorIQ CMO Brit Starr sits down with Jen Costello, the Global CSO at TBWA\Worldwide. To start, we dive into Jen's remarkable career, starting from her humble beginnings as a senior planner at Chiat to becoming a pivotal figure in the industry. Then, Jen delves into the dynamic interplay of authenticity and creativity, empha…
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If you’ve ever walked away from a conversation thinking “I wish I’d said that differently,” this episode is your new go-to guide. We’re joined by Jefferson Fisher—trial attorney turned viral communication expert with over 10 million followers and half a billion video views—who’s here to completely change the way you think about arguing. Whether it’…
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Everywhere you look — TikTok, Instagram, TV — someone’s telling you what supplements you should be taking. Nine pills before breakfast, powders, green drinks, gummies… it’s a lot. But what’s actually working and what’s just hype? Today, we’re cutting through the noise with the ultimate wellness truth-seeker himself: Chervin Jafarieh, founder of Cym…
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In Ep. 171 of Earned, CreatorIQ CMO Brit Starr sits down with Jasmine Enberg, VP, Principal Analyst at EMARKETER. To start, we dive into the transformative journey of the creator economy. As influencer marketing becomes a more mature industry and marketing function in 2025, Jasmine shares how brands are adopting data-driven strategies to navigate t…
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Dating has changed—dramatically. From ghosting to breadcrumbing, love bombing to the pressure of “the spark,” navigating modern romance can feel like a minefield. Enter Dr. Kimberly Moffit, renowned relationship therapist and dating expert, here to break it all down. In one of our most requested episodes ever, we dive into dating after divorce, how…
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In Ep. 170 of Earned, CreatorIQ CMO Brit Starr sits down with Haley Kaliszewski, the former influencer marketing manager at Kendra Scott. To start, Haley dives into the origin story of the Texas based, woman-founded brand that is Kendra Scott. Coined by the phrase, "$500 and a dream," the brand has grown from a storefront on South Congress Street i…
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In Ep. 169 of Earned, Conor sits down with Christina McCarthy, Vice President of Global Media at Four Seasons Hotels and Resorts. To start, we dive into Christina's impressive career journey from fashion and beauty giants like Victoria's Secret and MAC. We delve into Four Seasons' strategic shift from traditional marketing to crafting rich, brand-b…
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In this episode of Lipstick on the Rim, we dive deep into the ever-evolving world of influencer and creator marketing with Conor Begley, Chief Strategy Officer and Co-Founder of CreatorIQ. From beauty and fashion to entertainment and beyond, Conor unpacks what’s really driving success in the creator economy—and why trust, authenticity, and communit…
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REPLAY - In Episode 12 of Earned, Conor sits down with Riccardo Pozzoli, esteemed entrepreneur, investor, and influencer himself, as well as co-founder of the mega-popular fashion blog The Blonde Salad. We learn why Riccardo decided to create The Blonde Salad with Chiara Ferragni at a time before the blogosphere and social media—and of course, infl…
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