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Unveiling the Magic of Toy Marketing: Inside Moose Toys with Liz Grampp

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Manage episode 509412473 series 3507373
Content provided by CreatorIQ. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CreatorIQ or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In Episode 183 of Earned, CreatorIQ’s Chief Marketing Officer Brit Starr sits down with Liz Gramp, VP of Marketing and Communications at Moose Toys, to explore how the brand brings play to life through characters kids love—like Bluey and Little Live Pets. Liz pulls back the curtain on Moose’s approach to capturing attention during the all-important July–December season, guiding caregivers through purchase decisions, and keeping kids engaged through platforms like Instagram and TikTok. We also dig into YouTube’s evolving role in toy marketing, from the rise of scripted content to building authentic creator partnerships with names like MrBeast. Liz shares how Moose’s signature “Aussie audaciousness” fuels bold product innovation (yes, even the Fart Blaster) and inspires collaboration across teams and creators alike. As the conversation wraps, Liz reflects on the universal power of play to connect generations and cultures. She also underscores Moose’s commitment to building an inclusive, diverse team that shapes campaigns with global resonance. The result? A brand that balances creativity, community, and impact—showing just how meaningful toys can be in bringing people together.

In this episode, you’ll learn:

  1. About Moose’s family-owned, disruptive culture, and how they build global toy brands.

  2. Why Moose Toys thinks of audiences rather than ages when they go to market.

  3. The strategies behind launching new products on an intense, short timeline.

Connect with the Guest:

Connect with Brit Starr & CreatorIQ:

Follow us on social:

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 509412473 series 3507373
Content provided by CreatorIQ. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CreatorIQ or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In Episode 183 of Earned, CreatorIQ’s Chief Marketing Officer Brit Starr sits down with Liz Gramp, VP of Marketing and Communications at Moose Toys, to explore how the brand brings play to life through characters kids love—like Bluey and Little Live Pets. Liz pulls back the curtain on Moose’s approach to capturing attention during the all-important July–December season, guiding caregivers through purchase decisions, and keeping kids engaged through platforms like Instagram and TikTok. We also dig into YouTube’s evolving role in toy marketing, from the rise of scripted content to building authentic creator partnerships with names like MrBeast. Liz shares how Moose’s signature “Aussie audaciousness” fuels bold product innovation (yes, even the Fart Blaster) and inspires collaboration across teams and creators alike. As the conversation wraps, Liz reflects on the universal power of play to connect generations and cultures. She also underscores Moose’s commitment to building an inclusive, diverse team that shapes campaigns with global resonance. The result? A brand that balances creativity, community, and impact—showing just how meaningful toys can be in bringing people together.

In this episode, you’ll learn:

  1. About Moose’s family-owned, disruptive culture, and how they build global toy brands.

  2. Why Moose Toys thinks of audiences rather than ages when they go to market.

  3. The strategies behind launching new products on an intense, short timeline.

Connect with the Guest:

Connect with Brit Starr & CreatorIQ:

Follow us on social:

  continue reading

100 episodes

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