In Ep. 176 of Earned, CreatorIQ CMO Brit Starr sits down with Jennifer Cho, CreatorIQ’s new chief customer officer, and Brig Graff, our new SVP of services. To start, Jennifer and Brig dive into the dynamic world of creator marketing. With Jennifer's extensive experience in brand marketing across music, sports, and entertainment, the episode offers a fresh perspective on the transformative power of creators in today's digital landscape. Having previously run global e-commerce at major retailers and a global solution architecture team at Adobe, Brig touches on the importance of analytics and operational rigor, aligning creativity with impactful business outcomes in today’s creator economy. As ad budgets increasingly shift towards creator-led content, we explore the pivotal role AI plays in helping brands meet consumers’ evolving needs and build trust within their creator networks. Jennifer and Brig also discuss proactive brand safety and crisis management strategies, before underscoring the importance of empowerment and diverse perspectives in leadership. Tune in to discover the innovative strategies and leadership insights that are shaping the next wave of digital influence.

In this episode, you’ll learn:

1. How Jennifer Cho transitioned from brand marketing to creator marketing, and why she believes it's the nucleus of modern campaigns.

2. Why Brig Graff emphasizes the importance of analytical rigor in creative strategies and how it drives measurable business outcomes.

3. How AI and creator partnerships can safeguard brand reputation during crises and elevate long-term success.

Connect with the Guests:

• Jennifer’s LinkedIn - @jenniferchony

• Brig’s LinkedIn - @briggraff

Connect with Brit Starr & CreatorIQ:

• Brit’s LinkedIn - @britmccorquodale

• CreatorIQ LinkedIn - @creatoriq

Follow us on social:

• CreatorIQ YouTube - @CreatorIQOfficial

• CreatorIQ Instagram - @creatoriq

• CreatorIQ TikTok - @creator.iq

• CreatorIQ Twitter - @CreatorIQ