Best Benchmark Email Podcasts (2025)

1
Data Signals: A Deep Dive into Listrak’s 2025 Cross-Channel Benchmark Report 21:32

19d ago21:32

21:32

In this episode, we take a deep dive into Listrak’s 2025 Cross-Channel Benchmark Report, providing expert analysis of the data and the insights behind it. Jake and Allie discuss trends in send volume, channel performance, and campaign successes, highlighting how these factors are driving smarter engagement, revenue, and loyalty. They also reveal in…

1
Navigating 2025: Consumer Trends, Loyalty Evolution, and Omnichannel Innovation 19:35

3M ago19:35

19:35

In the first episode of Listrak’s Innovation Unleashed for 2025, Jake and Allie break down the key insights from Listrak’s latest client survey and share predictions for the year ahead. They discuss how brands are adapting to evolving consumer behavior, the shift toward hyper-personalized marketing strategies, and the transformation of loyalty prog…

1
2024 BFCM Holiday Recap: Performance – Tidbits – Trends – Predictions 27:07

4M ago27:07

27:07

Listrak’s own Jake Pasini and Allie Naughton dive into “The Cyber Five” performance as reported from Listrak’s platform data to uncover key insights and trends. Hear performance highlights such as revenue trends, channel performance, and vertical-specific growth. How advanced AI enhanced the customer experience, and boosted conversions and revenue …

1
Partner Spotlight with Ross Kramer, Listrak CEO & Allan Levy, Alchemy Worx CEO 30:26

6M ago30:26

30:26

In this edition of Innovation Unleashed, Listrak’s CEO, Ross Kramer, and Alchemy Worx CEO, Allan Levy, dive deep into the future of cross-channel digital marketing, emphasizing the power of testing, data unification, and segmentation. Allan shares insights on how his agency optimizes customer engagement through tailored email and SMS strategies, an…

1
Partner Spotlight with Ross Kramer, Listrak CEO & Jake Schmidt, Structured CEO 15:51

7M ago15:51

15:51

In this episode of Innovation Unleashed, Listrak CEO Ross Kramer and Jake Schmidt, CEO of Structured Agency, explore the evolving ecommerce landscape, from iOS updates to the rise of TikTok’s organic reach. They discuss key topics such as how brands can optimize email deliverability, leveraging Listrak’s tools for personalized marketing, and tappin…

1
Fireside Chat with Ross Kramer, Listrak CEO & Jamie Elden, Listrak CRO 21:42

8M ago21:42

21:42

Join us for a special edition podcast featuring a fireside chat with Ross Kramer, CEO and founder of Listrak, and Jamie Elden, Listrak's CRO. In this engaging interview, they explore Listrak's nearly 24-year journey to becoming one of America's leading Marcom companies. Discover insights into Listrak's innovative approach to email, SMS, and push no…

1
Special Edition: Turbocharge Growth with Listrak’s GXP Unleashed 17:22

10M ago17:22

17:22

Join us for an exciting dive into the latest innovations from the Listrak Growth Xcelerator Platform (GXP). Discover how GXP is revolutionizing customer engagement and revenue growth with cutting-edge strategies and tactics. From a 5-7X increase in triggered revenue to over 100% subscriber growth, see how our innovative pop-ups, personalized websit…

1
Partner Spotlight: Listrak + Extole Unleashed! 23:42

10M ago23:42

23:42

In this episode of Listrak's "Innovations Unleashed," we dive deep into the world of loyalty and referral marketing with Vince Riggio, Director of Partnerships at Extole. Vince shares his insights from over a decade in the industry, discussing strategies to drive customer acquisition and maximize lifetime value. Learn how Extole's approach helps re…

1
Deliverability FAQs 46:53

11M ago46:53

46:53

In this episode of Deliverability Defined, Alyssa and Melissa answer frequently asked questions about domain reputation, handling spam complaints, understanding the promotions tab, reasons for declining open rates, the implications of blocklists, the impact of unsubscribes, and much more. In this episode: [06:48] - What are the best ways to improve…

1
Client Spotlight: Listrak + Hat Club Unleashed! 35:25

11M ago35:25

35:25

In the latest episode of Listrak’s Innovation Unleashed, Jason Edwards, Head of Marketing & eComm at the Hat Club, reveals how they've capitalized on Listrak's platform to double their revenue from email campaigns and nearly triple revenue from automations in just one year. With a commitment to self-expression and a deep appreciation for headwear a…

1
Level Up Your Lead Magnets 26:23

11M ago26:23

26:23

While a lead magnet might seem insignificant, creating a high-quality and high-impact offer requires some strategic planning. An effective lead magnet provides a solution that's both valuable and efficient, which creates trust and lays the groundwork for a loyal subscriber base. In this episode of Deliverability Defined, Alyssa and Melissa discuss …

1
The Future of Newsletters 32:28

12M ago32:28

32:28

The creator landscape thrives on connection, and newsletters have always been a powerful tool for nurturing these relationships. However, email marketing is changing. Just as domain reputation has become a crucial factor in email deliverability, the future of newsletters hinges on creators adapting their approach when needed, and practicing effecti…

1
Leveling Up Your Email Engagement with Tarzan Kay 48:48

12M ago48:48

48:48

In this episode of Deliverability Defined, Alyssa talks with email marketing expert Tarzan Kay. They discuss the value of building an engaged email list and prioritizing real connections over high numbers. Tarzan shares her strategies to boost email engagement and deliverability while avoiding gimmicks. They also discuss the role of storytelling in…

1
Building an Email Course Flywheel with Sean Stewart 50:02

12M ago50:02

50:02

Many creators understand the importance of email marketing but need help to transform it into a sustainable growth engine. An email course offers a solution that's both powerful and efficient. This strategic approach provides a structured learning experience, establishes credibility, and supercharges audience growth. In this episode of Deliverabili…

1
Client Spotlight: Listrak + Movado Unleashed! 30:26

1y ago30:26

30:26

Tune in for an engaging interview with Margot Grinberg, President of the Movado Brand and SVP of Ecomm for the Movado Group. Discover how Movado leverages data-driven strategies, personalized marketing, and a multi-channel approach to engage diverse consumer segments across its portfolio of brands. From luxury timepieces to cutting-edge designs, di…

1
Optimizing Subscriber Experience for Better Deliverability 30:59

1y ago30:59

30:59

Many people find their inboxes overflowing with generic emails and promotional content, all vying to grab their attention. But what separates an email that gets deleted from one that gets opened, sparks engagement, and drives results? Ultimately, effective emails prioritize value over promotion. It's finding and understanding your target subscriber…

1
How Does Shared Reputation Work? 34:47

1y ago34:47

34:47

Domain reputation has been a theme this season. And for good reason. In the world of email, IP addresses and domains have reputations that can make or break an email’s journey. While it might seem a little technical, understanding these nuances can have a big impact on your email deliverability. In this episode of Deliverability Defined, Alyssa and…

1
Benchmarks for Email Metrics 27:22

1y ago27:22

27:22

If you’ve ever found yourself in a tangle of numbers, wondering which email metrics actually matter, this episode is for you. This week, Alyssa and Melissa unravel the tangled web of open rates, bounce rates, click rates, and complaint rates, guiding email senders toward clarity. They discuss why maintaining low bounce and complaint rates is essent…

1
A Creative Way to Boost Replies 22:01

1y ago22:01

22:01

In this episode of Deliverability Defined, Alyssa and Melissa explore some creative ways to boost email replies and enhance deliverability. From leveraging engagement signals and building community to using incentive-driven tactics, they share valuable strategies to amp up replies and strengthen relationships with subscribers. The discussion also t…

1
Shopify + Listrak + The Maze Group Unleashed! 23:55

1y ago23:55

23:55

Nick Thomson, Head of Partnerships at The Maze Group, joins Leah Beitler, VP of Partnerships & Ecosystem at Listrak, to explore the evolving landscape of e-commerce, with a focus on Shopify. They examine innovations such as Shopify's Extensibility, highlighting its advantages such as improved security, speed, and effortless integration of additiona…

1
Keeping Your List Healthy While Using Recommendations 25:20

1y ago25:20

25:20

In this episode of Deliverability Defined, Alyssa and Melissa dive into the topic of using recommendation tools to grow your email list while maintaining healthy deliverability. They explore the potential impact of using ConvertKit’s Creator Network recommendation tool, and provide insights on how to effectively manage new subscribers. Balancing li…

1
A Guide to DMARC 33:11

1y ago33:11

33:11

Ever feel like you're decoding an ancient script when trying to comprehend email authentication? DMARC may seem like just another complex acronym in the world of email, but it's a guardian against the spoofers and spammers. Setting up DMARC is like locking your digital doors—it's not just necessary; it's your first line of defense. And since missed…

1
Managing Your Domain Reputation 47:39

1y ago47:39

47:39

If managing your domain reputation sounds complicated, you’re not alone. Recent changes to Yahoo’s and Google’s authentication rules have forced all email senders to take a more active role in the path to the inbox. In this episode of Deliverability Defined, Alyssa and Melissa untangle some of the mysteries around domain reputation and why it’s so …

1
A Guide to Google Postmaster Tools 26:48

1y ago26:48

26:48

If you’ve ever wondered how to improve your domain reputation, Google Postmaster Tools is here to help. In the wake of Google’s and Yahoo’s changes and authentication requirements, Google Postmaster Tools has become a crucial resource for email senders. In this episode of Deliverability Definied, Alyssa and Melissa take a deep dive into Google Post…

1
Listrak's Cross-Channel Benchmarks Unleashed & Shoptalk Anticipation 27:15

1y ago27:15

27:15

Listrak's Cross-Channel Benchmarks have dropped! Hear our experts discuss the report – revealing insights, opportunities, and trends to watch to shape your strategy in 2024. Plus, Listrak’s gearing up for #Shoptalk2024 and discussing expectations for the event, including the omnipresence of AI.By Listrak

1
An Update on Yahoogle Requirements 23:06

1y ago23:06

23:06

Welcome back to Season Five of Deliverability Defined! Do you ever feel like you're navigating the Bermuda Triangle when it comes to understanding the latest email marketing requirements? You're not alone. Staying ahead of these changes and requirements is crucial in maintaining email deliverability. In this episode, Alyssa and Melissa discuss the …

1
Listrak NEXT 18:55

1+ y ago18:55

18:55

Join us for a special episode as Listrak CEO, Ross Kramer, unveils LISTRAK NEXT – a sneak peek into the next-gen Listrak platform and its transformative roadmap.By Listrak

1
Innovation Unleashed Episode 3 29:00

1+ y ago29:00

29:00

A quick ‘Cyber 5’ performance review, including SMS record breaking holiday success. What’s to come with our next-gen platform and how it will empower you: Behavioral Campaigns; Shopify+ enhanced integration; The future of Push NotificationsBy Listrak

1
Innovation Unleashed Episode 2 27:37

1+ y ago27:37

27:37

Segmentation and Targeting is Unleashed: Sneak a peek at the next-gen Listrak platform - Build and use segments for all your channels in a single platform - See the updates to Buyer Preference, Contact Behavior, and Product Behaviors - Plus Unified Contacts and Segment ManagementBy Listrak

1
New Requirements from Gmail and Yahoo 25:59

1+ y ago25:59

25:59

Gmail and Yahoo have announced new sender requirements taking affect in February of 2024. You can read more here: https://help.convertkit.com/en/articles/8538056-gmail-and-yahoo-s-new-requirements-for-2024-and-what-to-expect The 3 main steps to take: - Set up a verified sending domain in your email provider - Set up a DMARC record if you haven't al…

1
Innovation Unleashed Episode 1 35:52

1+ y ago35:52

35:52

A lively discussion about: The terms CDP, CRM, and marketing platform – Why data silos are bad – Right message, right time, right channel – How marketers can stress less – And MOREBy Listrak

1
How to Utilize AI for Your Newsletter with Naomi West 44:23

2y ago44:23

44:23

Email remains one of the oldest and most popular digital communication channels, yet content creators struggle to stand out in their audience’s email inboxes. The explosion of ChatGPT has prompted questions about AI’s role in the deliverability space. Should AI be integrated into email marketing strategies, and if so, in what capacity? In this epis…

1
How to Grow and Monetize Your Newsletter Featuring Dylan Redekop 38:27

2y ago38:27

38:27

As a creator, you are never going to feel “ready” to build something. The hardest part is getting started and accepting that creation is an iterative process, and the mistakes you make along the way will lead to stronger content over time. In this episode, Alyssa and Melissa talk with Dylan Redekop, Growth Currency Newsletter Strategist and Product…

1
Selling Digital Products Featuring Charli Prangley 49:28

2y ago49:28

49:28

Many people strive to become creators but often forget the discipline, hard work, and consistency required to build an audience. But while the task can seem daunting, it’s not impossible. The best way to learn how to grow a subscriber base is by learning from creators who have successfully done so. In this episode, Alyssa and Melissa talk with Char…

1
Why Is Email Still a Key Player in Today’s Marketing Landscape? 24:23

2y ago24:23

24:23

Email is a universal method of communication that brings together people of all different ages and backgrounds. While some people may check their emails more than others, it remains true that everyone needs an email address to survive in the digital world. Whether you use your email to stay up-to-date on current events, manage your reservations, or…

1
Answering Your Deliverability Questions 31:50

2y ago31:50

31:50

The way our email inboxes operate has changed dramatically with the evolution of the internet and increased awareness and caution around email scams. Email security and privacy have become a top priority for users, resulting in enhanced protection measures and more stringent regulations. With so many changes happening in the email deliverability wo…

1
What We Learned From a Promotions Tab Experiment 31:30

2y ago31:30

31:30

Email service providers are committed to providing their users with the best possible experience, increased security and safety measures may come at the expense of content creators’ success. A content creator’s biggest fear may be their emails landing in the spam folder, but emails landing in the promotions tab is also a major worry. The promotions…

1
How to Grow Your Email List Using Instagram 29:40

2y ago29:40

29:40

Whether you’re a consumer, business owner, or content creator, Instagram's potential to expand your reach is undeniable. With more than one billion active users, Instagram can help you connect with new audiences and engage existing ones. Although growing your Instagram following is important, it's only half of the battle. While Instagram remains a …

1
B2B vs B2C Deliverability 19:20

2y ago19:20

19:20

While creators hope their audience will open and read their emails, the first step is to ensure emails actually make it into the intended audience’s inbox. The goals of B2C audiences (business to consumer) are not the same as B2B audiences (business to business). By understanding the unique challenges of B2B and B2C subscribers and tailoring the me…

1
What to Do if You Are Looking to Move to a New ESP? 33:32

2y ago33:32

33:32

Creators hope to grow a following, but communicating with an audience at scale is challenging. Technology can help facilitate communication with your subscribers, especially if you’re seeking analytics on email performance and engagement. Email service providers, or ESPs, are services that allow you to send campaigns to subscriber lists. Different …

1
How to Run an Inbox Placement Test 24:13

2y ago24:13

24:13

When emails don’t perform well, creators will do whatever it takes to uncover the root cause of the issue and win back their subscribers. Senders can learn whether their messages could get lost in the spam folder by running an inbox placement test that predicts deliverability issues. This type of test gives creators more insight into their emails, …

1
Growing Your Audience Through Recommendations 25:18

2y ago25:18

25:18

Word-of-mouth has proven to be one of the most consistent business tactics of all time. If someone we admire and trust recommends something to us, we are much more likely to take their recommendation seriously and take action. The same holds true for creators. Successful creators who have already built their audiences know which newsletters are wor…

1
Deliverability Horror Stories 33:35

2y ago33:35

33:35

We’ve all been there: you press “send” on an email and immediately recognize there’s a mistake. Recalling an email requires quick reflexes, and unfortunately, there’s no guarantee that your request will be successful. The good news is that we are all human, and email mistakes such as typos, inaccessible links, and failed deliverability are much mor…

1
How Deliverability Impacts Newsletter Sponsorships 33:18

2y ago33:18

33:18

Creators are always looking for a way to earn income through their efforts, which traditionally evolves into sponsorship or brand deals. Of course, creators want to earn this extra income, but they struggle to keep their audiences happy; no one likes to feel like they’re being sold to when reading their favorite newsletter. Is there an option that …

1
How Nathan Barry Made $50K From a Passive Evergreen Newsletter 48:12

2y ago48:12

48:12

You may be familiar with traditional newsletters, but an evergreen newsletter is a smart and automated approach to standard email newsletters. It allows established creators to step off the content hamster wheel, build a personalized journey for new subscribers, and make better versions of future email sequences based on audience feedback. Nathan B…

1
How to Fix Reputation Issues with Gmail 21:30

3y ago21:30

21:30

According to Finances Online, as of January 2020, Gmail had over 1.8 billion active users. When you’ve got a mailbox provider so prevalent on your email list, keeping yourself on good terms with that provider is essential for the survival of your subscriber count. But how do you know if your reputation with Gmail has tanked? And what’s the best way…

1
How to Clean Your List 25:33

3y ago25:33

25:33

From likes to follows to subscribers, when everything feels like a numbers game, the idea of actively deleting your subscribers can feel counterintuitive and downright terrifying. But there’s power in deleting people from your list who aren’t opening or engaging any longer. List cleaning saves you money and saves your reputation, a gift to yourself…

1
Email Behind the Scenes 30:05

3y ago30:05

30:05

Many creators know the ins and outs of authentication, spam traps, BIMI, and listbombing. And if you’ve been creating for a while, you probably understand best practices for email strategy and creative tips for encouraging engagement. But what about the basics? Do you really understand what happens to your email after clicking “send”? Most creators…

1
How to Learn From Unsubscribes 33:02

3y ago33:02

33:02

Rejection is a terrible feeling. Especially when you’re pouring everything into a business and yearning for the approval of a new audience. But there are things to learn from every negative in life, and unsubscribes are no different. So if you’re feeling down about your unsubscribes, consider this: the unsubscribe button is an automated list-cleane…

1
iOS 15’s Impact on Open Rates So Far 17:15

3y ago17:15

17:15

When change happens, many of us panic. The rules of yesterday no longer apply and our future feels uncertain. But not all changes are catastrophic. In fact, a few recent email updates may seem more dramatic than they actually are. Case and point: Apple’s new privacy changes. Earlier in 2021, Apple announced an update that sent many senders stressin…

Podcasts Worth a Listen

Benchmark Email Podcasts

Podcasts Worth a Listen