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According to Finances Online, as of January 2020, Gmail had over 1.8 billion active users. When you’ve got a mailbox provider so prevalent on your email list, keeping yourself on good terms with that provider is essential for the survival of your subscriber count. But how do you know if your reputation with Gmail has tanked? And what’s the best way to respond?
While every mailbox provider cares about customers first, Gmail has its advantages for senders too. For example, Gmail allows you to track your domain and IP reputation. Gmail also sends helpful hints when your emails land in the spam folder, but it can be confusing.
In this episode, Alyssa and Melissa discuss how to determine where your sender reputation stands with Gmail, what to make of every possible inbox tip-off, how to respond when you realize your reputation has tanked, and reaching the root cause of your strained relationship with Gmail.
Key Takeaways
Quotes
[06:59] - “Gmail’s number one priority is their customers, who are your subscribers. So you may have every good intention in the world of helping people, sending relevant content, but if those subscribers are not interacting in a positive way, then your reputation may be suffering.” ~ @mel_lambert_
[17:43] - “You have to give them time to build that trust back. And you want to make sure that in that process, when you’re building it back, you don’t do anything that would cause more negative signals to show up. Don’t try and re-engage your list too fast. You want to do all that really slowly and try to make sure that the most things they’re seeing when you send messages are those positive engagements like opens, and clicks, and replies.” ~ @alyssa_dulin
[19:22] - “Even though reputation issues can be scary, at least at Gmail there are a decent amount of tools, signals that you can use to be able to work on certain aspects of your list and your sending habits, and they give you an opportunity to get better.” ~ @mel_lambert_
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Stay in touch
Try ConvertKit's deliverability in action
It's now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: convertkit.com/pricing.
87 episodes
According to Finances Online, as of January 2020, Gmail had over 1.8 billion active users. When you’ve got a mailbox provider so prevalent on your email list, keeping yourself on good terms with that provider is essential for the survival of your subscriber count. But how do you know if your reputation with Gmail has tanked? And what’s the best way to respond?
While every mailbox provider cares about customers first, Gmail has its advantages for senders too. For example, Gmail allows you to track your domain and IP reputation. Gmail also sends helpful hints when your emails land in the spam folder, but it can be confusing.
In this episode, Alyssa and Melissa discuss how to determine where your sender reputation stands with Gmail, what to make of every possible inbox tip-off, how to respond when you realize your reputation has tanked, and reaching the root cause of your strained relationship with Gmail.
Key Takeaways
Quotes
[06:59] - “Gmail’s number one priority is their customers, who are your subscribers. So you may have every good intention in the world of helping people, sending relevant content, but if those subscribers are not interacting in a positive way, then your reputation may be suffering.” ~ @mel_lambert_
[17:43] - “You have to give them time to build that trust back. And you want to make sure that in that process, when you’re building it back, you don’t do anything that would cause more negative signals to show up. Don’t try and re-engage your list too fast. You want to do all that really slowly and try to make sure that the most things they’re seeing when you send messages are those positive engagements like opens, and clicks, and replies.” ~ @alyssa_dulin
[19:22] - “Even though reputation issues can be scary, at least at Gmail there are a decent amount of tools, signals that you can use to be able to work on certain aspects of your list and your sending habits, and they give you an opportunity to get better.” ~ @mel_lambert_
Links
Connect with our hosts
Stay in touch
Try ConvertKit's deliverability in action
It's now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: convertkit.com/pricing.
87 episodes
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