Nick Thomson, Head of Partnerships at The Maze Group, joins Leah Beitler, VP of Partnerships & Ecosystem at Listrak, to explore the evolving landscape of e-commerce, with a focus on Shopify. They examine innovations such as Shopify's Extensibility, highlighting its advantages such as improved security, speed, and effortless integration of additional apps from the Shopify store. Additionally, they address the importance of personalization in enhancing user experience, the hurdles of transitioning from legacy systems, and the influence of AI.