In the latest episode of Listrak’s Innovation Unleashed, Jason Edwards, Head of Marketing & eComm at the Hat Club, reveals how they've capitalized on Listrak's platform to double their revenue from email campaigns and nearly triple revenue from automations in just one year. With a commitment to self-expression and a deep appreciation for headwear as a collector's item, the Hat Club has solidified its position as a market leader. Jason delves into his career journey, shedding light on how Hat Club has utilized SMS and email to nurture their customer base and optimize marketing strategies for exceptional results.