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How to Grow Your Email List Using Instagram

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Manage episode 361605401 series 2890774
Content provided by ConvertKit, Alyssa Dulin, and Melissa Lambert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ConvertKit, Alyssa Dulin, and Melissa Lambert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Whether you’re a consumer, business owner, or content creator, Instagram's potential to expand your reach is undeniable. With more than one billion active users, Instagram can help you connect with new audiences and engage existing ones.

Although growing your Instagram following is important, it's only half of the battle. While Instagram remains a popular social media platform, its future is unpredictable. Algorithms can change and platforms can go out of business or be replaced by competitors. Therefore, it's crucial to convert your Instagram following into email subscribers to ensure that you have a more stable and direct relationship with them, one that is not subject to the platform's uncertainty.

In this episode, Alyssa delves into how and why you should convert your Instagram followers to email subscribers, what to avoid when building your Instagram presence, and which best practices you should follow to maximize your audience growth.

Key Takeaways

  • [02:30] - Why should you use Instagram for your business?
  • [06:38] - What are the best practices for Instagram?
  • [08:50] - How to convert your Instagram following into email subscribers.
  • [21:50] - What to avoid when building your Instagram presence.
  • [26:34] - Why authenticity makes you more relatable on Instagram.

Quotes

[16:15] - “Your Instagram is building up your proof that you know what you're doing, you know what you're talking about, you are someone that can be trusted, and you have valuable insights to share.” ~ @alyssa_dulin

[17:28] - “The ideal situation is that it's a symbiotic relationship. You're not asking people for a favor. You are helping them as well, and they're excited to give you their email address, and you all can build a connection and relationship, and it's a win-win for everyone.” ~ @alyssa_dulin

[26:34] - When it comes to Instagram, authenticity is key. It’s not Twitter or LinkedIn. We don't really want to see that perfectionism.” ~ @alyssa_dulin


Links

Connect with our hosts

Stay in touch

Try ConvertKit's deliverability in action

It's now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: convertkit.com/pricing.

  continue reading

87 episodes

Artwork
iconShare
 
Manage episode 361605401 series 2890774
Content provided by ConvertKit, Alyssa Dulin, and Melissa Lambert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ConvertKit, Alyssa Dulin, and Melissa Lambert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Whether you’re a consumer, business owner, or content creator, Instagram's potential to expand your reach is undeniable. With more than one billion active users, Instagram can help you connect with new audiences and engage existing ones.

Although growing your Instagram following is important, it's only half of the battle. While Instagram remains a popular social media platform, its future is unpredictable. Algorithms can change and platforms can go out of business or be replaced by competitors. Therefore, it's crucial to convert your Instagram following into email subscribers to ensure that you have a more stable and direct relationship with them, one that is not subject to the platform's uncertainty.

In this episode, Alyssa delves into how and why you should convert your Instagram followers to email subscribers, what to avoid when building your Instagram presence, and which best practices you should follow to maximize your audience growth.

Key Takeaways

  • [02:30] - Why should you use Instagram for your business?
  • [06:38] - What are the best practices for Instagram?
  • [08:50] - How to convert your Instagram following into email subscribers.
  • [21:50] - What to avoid when building your Instagram presence.
  • [26:34] - Why authenticity makes you more relatable on Instagram.

Quotes

[16:15] - “Your Instagram is building up your proof that you know what you're doing, you know what you're talking about, you are someone that can be trusted, and you have valuable insights to share.” ~ @alyssa_dulin

[17:28] - “The ideal situation is that it's a symbiotic relationship. You're not asking people for a favor. You are helping them as well, and they're excited to give you their email address, and you all can build a connection and relationship, and it's a win-win for everyone.” ~ @alyssa_dulin

[26:34] - When it comes to Instagram, authenticity is key. It’s not Twitter or LinkedIn. We don't really want to see that perfectionism.” ~ @alyssa_dulin


Links

Connect with our hosts

Stay in touch

Try ConvertKit's deliverability in action

It's now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: convertkit.com/pricing.

  continue reading

87 episodes

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