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Step into The LeaderLab, where leadership gets practical. Get ready for real-world insights from standout people leaders + bite-sized leadership skills you can use today. Each episode brings you either a candid conversation with a senior HR leader or a short solo dive from a LifeLabs Learning facilitator — all designed to deliver real talk, research-backed insights, and Tipping Point Skills™ you can apply right away. The LeaderLab is hosted by Micaela Mathre, Chief Marketing Officer, searchi ...
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The Learning Lab is a series of 60 minute interviews with ILEETA Conference presenters discussing the key teaching point takeaways from their conference presentation. These interviews are packed with great content and created to serve as weekly professional development training for ILEETA members.
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The Great Canadian Leadership Podcast

The Great Canadian Training & Consulting Company

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Join us in our search for what makes a great communicator? How do leaders use their communication skills to inspire, create trust, and influence? It’s not easy. What did they do to get better? Listen bi-monthly to how you can improve your communication skills and take the steps to be a great leader in business. Tune in to hear each guest’s “failure ta-da” and see how they learned from a failure. Plus, check out the Three Stars, in which Joel distills what we learned into actionable points yo ...
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Category Thinkers

Pablo Gonzalez, John Rougeux, Mike Damphousse

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Where the category design curious go to become category design capable… Category Thinkers is a podcast dedicated to exploring and demystifying the world of category design. Our mission is to help you identify, understand, and apply category design principles to your own ventures, no matter the industry or stage of your business journey. We believe that embracing category design strategies can unlock the potential of any business or individual, and we aim to debunk the notion that its applica ...
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The LeaderLab Podcast is back — with a fresh twist. Originally launched over five years ago by a passionate group of Labmates at LifeLabs Learning, this podcast quickly became a go-to resource for bite-sized leadership skills. Now, we’re relaunching with the same beloved format — short, practical episodes — plus a new layer: candid conversations wi…
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Send us a text In this ILEETA Learning Lab episode, Jason Mazeski shares his framework for developing a Personal Teaching Foundation by “starting on the X.” Drawing from his work as NYPD’s lead curriculum developer and his master’s in adult education, Jason guides instructors through four foundational elements: understanding oneself as a learner an…
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Send us a text In this ILEETA Learning Lab episode, retired Army Lt. Col. and Florida Sheriff’s Captain Andy Casavante joins host Brian Willis to explore Sir Robert Peel’s Nine Principles of Policing and their relevance today. From ethics and crime prevention to community engagement and leadership, Casavante reflects on timeless lessons that still …
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Send us a text In this ILEETA Learning Lab episode, Major Chip Huth shares seven essential traits of effective leaders, beginning with the foundational principle of truly seeing people. Drawing from decades of experience in tactical operations and leadership, Chip explores humility, integrity, trust-building, and accountability. This conversation i…
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Send us a text itle: Transitioning into Leadership: Creating a Collaborative Firearms Training Culture Host: Brian Willis, Deputy Executive Director, ILEETA Guest: Billy Ethridge, Training Sergeant Episode Overview: In this episode of the ILEETA Learning Lab podcast, host Brian Willis interviews Training Sergeant Billy Ethridge about his transition…
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Send us a text In this episode of the ILEETA Learning Lab Podcast, host Brian Willis interviews Dr. Richard Huff, an expert on use-of-force practices with four decades of experience in law enforcement. The discussion centers on comparing use-of-force policies and practices between the United States and the United Kingdom, providing valuable insight…
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Send us a text Episode Overview: In this episode of the ILEETA Learning Lab Podcast, Chief Laura King of the McHenry County Conservation District shares insights from her leadership journey and discusses her class, "Leading the Police Family: Lessons in Leadership to Use at Home." Laura draws on her 24 years of law enforcement experience, her role …
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Send us a text Host: Brian Willis, Deputy Executive Director, ILEETA Guest: Nick Daugherty, Founder of "Building Financial Strength in First Responder Families" and "The Financial Cop" Episode Overview: In this episode of the ILEETA Learning Lab podcast, Nick Daugherty, known as "The Financial Cop," shares his journey from financial mismanagement t…
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Send us a text Episode Title: Kevin Davis - Critical Issues Related to Use of Force Training and Investigations Host: Brian Willis, Deputy Executive Director, ILEETA Guest: Kevin Davis, Retired Detective from Akron, Ohio Police Department, Founder of KD Training and Consulting, Author of Use of Force Investigations: A Manual for Law Enforcement Epi…
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Send us a text Key Topics Discussed: Introduction to Police Culture: Importance and definition of police culture. Need for transformation within law enforcement. Five Major Obstacles in Police Culture: Void of Quality Leadership: Impact of poor leadership and the need for servant leadership. Anti-Intellectualism: Importance of continuous profession…
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Send us a text Host: Brian Willis, Deputy Executive Director, ILEETA Guest: John Warin, Sergeant, Calgary Police Service Episode Summary: In this episode of the ILEETA Learning Lab podcast, Brian Willis interviews John Warin, a 20-year member of the Calgary Police Service and sergeant of the Skills and Procedures Team. John shares his experience an…
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Send us a text Host: Brian Wills, Deputy Executive Director of ILEETA Guest: Graham Tinius, Officer with the Sandy Police Department in Utah Episode Summary: In this episode of the ILEETA Learning Lab podcast, host Brian Wills interviews Graham Tinius, an experienced officer and executive board member of the National Association of Field Training O…
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Send us a text In this episode of the ILEETA Learning Lab podcast, host Brian Willis interviews Laura Scarry, a former police officer and partner at DeAno & Scarry LLC, about understanding Section 1983 and training for defense against civil rights violation claims. They discuss the complexities of qualified immunity, the importance of accurate docu…
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In this podcast episode, Hywel Carver, CEO of Skiller Whale, shares his company's category design journey after attending a workshop by Category Design Advisors, sponsored by Concept Ventures. He discusses the challenges they faced in defining their offering and how the workshop, along with the book "Play Bigger," helped them create a new category …
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Commercial real estate isn’t usually a place that is associated with technological innovation, neither is the HVAC industry, but that makes it ripe for category design. Meet Frederik Hendriksen, the founder of Rensair. Explore their groundbreaking smart ventilation system, seamlessly integrating hardware and software to optimize energy efficiency a…
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In this episode, John Rougeux interviews Lauren Pufpaf, the President, COO, and co-founder of Feed Media Group. Lauren’s company was founded on the insight that apps need the right music experience to fully engage users. But as the company grew, they learned that they weren’t going after a big enough problem. Listen in to learn how Lauren and her t…
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A.I. has created a massive shift in context, and with that comes massive opportunities for category designers, but it also means a flood of competitors into the same space. Brian Schiff had capitalized on this shift, focusing on leveraging A.I. to take customer support from a cost center to a profit center, and is now using category design to avoid…
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Al Ramadan is the CEO of Play Bigger, LLC and one of the co-authors of “Play Bigger,” and a dedicated board member of Save The Waves Coalition. In this replay of our live AMA event, we’ll dive deep into the art of category design. Discover how shifts in context—ranging from environmental changes to global events like pandemics, wars, or financial c…
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In this episode, we interview Rebecca Kirstein Resch, the founder and CEO at inqli. Rebecca’s company is dedicated to helping workplace teams tap into the power of ‘tacit knowledge.’ She’s been using category design as a framework for uncovering new problems and now has a clear story about why a new type of solution called ‘social knowledge sharing…
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In this episode, Nick Tippmann, former CMO of medtech company Greenlight Guru, joins Pablo, Damp, and John to break down his journey as a marketer turned investor. Nick shares why vertical SaaS companies should think like category designers and how he evaluates the category potential of early-stage startups. We discuss: How Greenlight Guru tipped f…
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In this episode, we’re joined by Dan Gottlieb, a Senior Director Analyst at Gartner. Dan shares his take on how analysts like him define categories and when to establish a new one. He also unpacks how startups can stand out in crowded categories by defining their “critical capabilities” and shares how and when startups should educate analysts like …
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Sangram Vajre is one of the best-known category designers in B2B SaaS, with community and events being critical parts of his playbook. Not only did Sangram bring the account-based marketing category to life during his time at Terminus, but he's also used the same playbook to launch a successful paid community (Peak), and now a service business (GTM…
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In this episode, Brad Luttrell joins us to talk through how he discovered category design a year and a half ago, why it was the strategy Holler Commerce needed to adopt, and what he has done to design social commerce as a service category ever since. He speaks with our co-founder, John Rougeux and Damp, about: Whether category design is a choice or…
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In this episode, Ken Rutsky joins us to explore a concept he calls ‘category memetics.’ It’s the idea that new categories can act like memes – they can enter the mind, replicate, and rapidly spread to others. Ken shares his insights on how to create a successful category meme and unpacks some of the research he uncovered that led to these insights.…
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It takes a lot of time and commitment to write a great strategic narrative, but if you can use battle tested frameworks, they will save you time, money and even heartbreak. Strategy and brand design expert Josh Lowman walks us through the three tools he uses to quickly pitch and vet new category ideas, and engages with our community in our monthly …
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Scott Albro, co-founder and CEO of Goldie shares his insights on why analyst buy-in is crucial for category success, strategies for effectively communicating your category vision, and real-world examples from his time at TOPO. For those unfamiliar, TOPO, Inc. was a research and advisory firm that provided insights and consulting services to high-gr…
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Innovative companies must convince buyers and analysts why their solutions differ from the status quo, and why that difference matters. But sometimes, developing the right narrative can be a challenge. This is where a well-crafted point of view (POV) can help. In this episode, we’re joined by David West, co-founder and CEO of Proscia. After attendi…
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Category design principles can be applied in different ways, for different outcomes. And while sometimes it’s clear that your business needs to act like a category designer, other times the answer is less straightforward. In this episode, we’re joined by Jonathan Gandolf, founder and CEO of The Juice. Jonathan was introduced to category design earl…
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In this episode, Jared Robin, founder of RevGenius, shares his take on how category design and community can mutually reinforce each other. In 2020, Jared took a small LinkedIn group and turned it into a community that now has over 40,000 members. In our conversation, you’ll hear all about Jared’s journey and how he plans to build community going f…
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In this episode, we’re joined by Pietro Bezza, co-founder and managing partner at Connect Ventures. Pietro shares a framework he calls “minimal viable category design,” which focuses on helping early stage startups have the right conversations about the problem they’re solving and their plans for evangelizing it. Listen now to find out: The challen…
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After Kevin Maney co-authored the book Play Bigger in 2016, he and Mike Damphousse founded Category Design Advisors to guide CEOs in implementing category design. That was seven years ago. Now, after over 40 client engagements and joined by John Rougeux, the team decided it was time to rework its own category Point of View. In this recording of a l…
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In this podcast episode, James Carbary, founder of Sweet Fish Media, discusses how he went from running a blog writing agency to becoming the category king of B2B podcasting, thanks to category design. He debunks the myth that category design is only for VC-backed companies or those with large budgets and shares his pivot into designing a new categ…
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In 2020, Doug Camplejohn was working at Salesforce when a global pandemic suddenly changed the world. He soon realized that there might be an opportunity to address the new ways in which people found themselves working. That’s when he decided to start Airspeed, a family of apps that helps employees feel connected and celebrated. Through the lens of…
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In this episode, Lauren discusses the importance of category design for startups. We delve into startup challenges that are addressed by category design. Lauren shares how they've used Guidewheel’s FactoryOps category point of view to attract the right people, investors and customers. We talk about the evolution of sustainability as a priority, the…
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Jared Fuller and Isaac Morehouse were the dynamic duo behind our recent conversation about nearbound – a radically different approach to GTM that’s reshaping the partnership landscape. These two have always been staunch advocates of category design, and they’ve harnessed this discipline to create one of the fastest-growing B2B media brands of all t…
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This week’s show is with Dan Tyre, a legendary executive at HubSpot. Hired as employee number six, Dan talks about the backstory of the inbound category, how to get sales to support your category design strategy, and the importance of company culture when designing a category. This episode was moderated by Pablo Gonzalez and Mike Damphousse. This e…
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Fresh off a category design workshop in NYC, Rachel Josepho, Founder & CEO of Mindfull, and Waleed Cope, CEO of The Soap Box, joined us to share their journey as category designers leading early-stage startups. Listen in to unpack… How early stage startups can use category design chart their strategy Why category designers need to start with a high…
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