Go offline with the Player FM app!
Why Vertical SaaS is Fertile Ground for Category Design w/ Nick Tippmann
Manage episode 398385973 series 3479377
In this episode, Nick Tippmann, former CMO of medtech company Greenlight Guru, joins Pablo, Damp, and John to break down his journey as a marketer turned investor. Nick shares why vertical SaaS companies should think like category designers and how he evaluates the category potential of early-stage startups. We discuss:
- How Greenlight Guru tipped from tool to platform to category,
- Why he believes vertical SaaS is fertile ground for category designers,
- How he evaluates the category potential of early stage startups as an investor.
This conversation is moderated by the founders of Category Thinkers, Pablo Gonzalez, John Rougeux, and Mike "Damp" Damphousse.
This episode is sponsored by:
40 episodes
Manage episode 398385973 series 3479377
In this episode, Nick Tippmann, former CMO of medtech company Greenlight Guru, joins Pablo, Damp, and John to break down his journey as a marketer turned investor. Nick shares why vertical SaaS companies should think like category designers and how he evaluates the category potential of early-stage startups. We discuss:
- How Greenlight Guru tipped from tool to platform to category,
- Why he believes vertical SaaS is fertile ground for category designers,
- How he evaluates the category potential of early stage startups as an investor.
This conversation is moderated by the founders of Category Thinkers, Pablo Gonzalez, John Rougeux, and Mike "Damp" Damphousse.
This episode is sponsored by:
40 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.