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How a Gartner Analyst Looks at Categories
Manage episode 397159496 series 3479377
In this episode, we’re joined by Dan Gottlieb, a Senior Director Analyst at Gartner. Dan shares his take on how analysts like him define categories and when to establish a new one. He also unpacks how startups can stand out in crowded categories by defining their “critical capabilities” and shares how and when startups should educate analysts like him about their solutions.
This episode was hosted by John Rougeux and Mike "Damp" Damphousse, and sponsored by:
40 episodes
Manage episode 397159496 series 3479377
In this episode, we’re joined by Dan Gottlieb, a Senior Director Analyst at Gartner. Dan shares his take on how analysts like him define categories and when to establish a new one. He also unpacks how startups can stand out in crowded categories by defining their “critical capabilities” and shares how and when startups should educate analysts like him about their solutions.
This episode was hosted by John Rougeux and Mike "Damp" Damphousse, and sponsored by:
40 episodes
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