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Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Voyage in Carving Out a Learning and Skill Development Category w/ Hywel Carver

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Manage episode 407799092 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this podcast episode, Hywel Carver, CEO of Skiller Whale, shares his company's category design journey after attending a workshop by Category Design Advisors, sponsored by Concept Ventures. He discusses the challenges they faced in defining their offering and how the workshop, along with the book "Play Bigger," helped them create a new category called "Live Team Coaching." The process involved the entire senior leadership team and emphasized the importance of alignment and internal collaboration. Carver also touches on the significance of humor in their brand identity, the role of storytelling in building a category, and their long-term vision of reskilling knowledge workers. The episode highlights the iterative nature of category strategy development and the value of external feedback in refining a company's approach. Hosts Mike “Damp” Damphousse and Kevin Maney.
This episode is sponsored by:

Category Design Advisors

BeTheStage.live

Flag & Frontier

  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 407799092 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this podcast episode, Hywel Carver, CEO of Skiller Whale, shares his company's category design journey after attending a workshop by Category Design Advisors, sponsored by Concept Ventures. He discusses the challenges they faced in defining their offering and how the workshop, along with the book "Play Bigger," helped them create a new category called "Live Team Coaching." The process involved the entire senior leadership team and emphasized the importance of alignment and internal collaboration. Carver also touches on the significance of humor in their brand identity, the role of storytelling in building a category, and their long-term vision of reskilling knowledge workers. The episode highlights the iterative nature of category strategy development and the value of external feedback in refining a company's approach. Hosts Mike “Damp” Damphousse and Kevin Maney.
This episode is sponsored by:

Category Design Advisors

BeTheStage.live

Flag & Frontier

  continue reading

40 episodes

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