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Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Sangram Vajre’s Events and Community Playbook

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Manage episode 395767755 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sangram Vajre is one of the best-known category designers in B2B SaaS, with community and events being critical parts of his playbook. Not only did Sangram bring the account-based marketing category to life during his time at Terminus, but he's also used the same playbook to launch a successful paid community (Peak), and now a service business (GTM Partners). In this recording of our life AMA with Sangram, you’ll learn how community and events can help drive your category strategy.

We touch on topics like:

  • Sangram’s playbook for events that turn communities into content to design a category
  • Why it’s not too late to build a category and community in your space
  • The mindset and team it takes to pull these feats off

This conversation is moderated by the founders of Category Thinkers, Pablo Gonzalez, John Rougeux, and Mike "Damp" Damphousse.
This episode is sponsored by:

Category Design Advisors

BeTheStage.live

  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 395767755 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sangram Vajre is one of the best-known category designers in B2B SaaS, with community and events being critical parts of his playbook. Not only did Sangram bring the account-based marketing category to life during his time at Terminus, but he's also used the same playbook to launch a successful paid community (Peak), and now a service business (GTM Partners). In this recording of our life AMA with Sangram, you’ll learn how community and events can help drive your category strategy.

We touch on topics like:

  • Sangram’s playbook for events that turn communities into content to design a category
  • Why it’s not too late to build a category and community in your space
  • The mindset and team it takes to pull these feats off

This conversation is moderated by the founders of Category Thinkers, Pablo Gonzalez, John Rougeux, and Mike "Damp" Damphousse.
This episode is sponsored by:

Category Design Advisors

BeTheStage.live

  continue reading

40 episodes

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