The is the Agile Uprising Podcast. Agile Uprising is a purpose-built network that focuses on the advancement of the agile mindset and global professional networking between leading agilists. We will remain agnostic of certifying bodies and focus purely on the advancement of the agile craft. Our network will evolve over time, and at the core our online community will remain free to join - forever. We will leverage both traditional and emerging communication and collaboration channels to explo ...
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Agile Uprising Podcasts
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view. Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space. Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including: Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can market ...
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We’re not just another learning consultancy. We’re the catalyst for a global uprising against mediocrity in digital learning, revolutionaries born to transform. We’re are on a mission to obliterate every trace of soul-crushing, mind-numbing elearning from existence. And replace it with experiences that make people leap out of bed, excited to grow, learn, and become extraordinary. We aim to see a world where every workplace becomes a launchpad for human potential. Where learning isn’t a chore ...
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Blowing up the Dashboard: Rethinking Data, AI and the Real Customer Journey with Philip Armstrong
37:23
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37:23What if everything you thought you knew about being “data-driven” was wrong? In this episode of Playbook Broken, host Marc Sirkin talks with Philip Armstrong, SVP and Go-to-Market Head of Insights & Analytics at Truth in Data (and formerly of Nike), about why most dashboards fail, how to overcome data paralysis, and why AI might be breaking more pl…
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For the past several years, “data-driven” and “marketing” have gone together like milk and cookies. You might even describe yourself as a “data-driven” marketer in your LinkedIn profile. But have you thought about what comes next? Neej Gore, chief data officer at Zeta Global, says advances in AI and predictive capabilities might soon mean data-driv…
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Your Workflow Is Dead! How AI Just NUKED Marketing as We Know It
41:35
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41:35This podcast is produced by MarTech, a Third Door Media property.By MarTech.org
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How to make sense of all of that marketing data with Anssi Rusi
11:43
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11:43Marketers are collecting more data than ever before in the rush to be data-driven, but the amount of data is overwhelming, especially for small teams that don’t have access to data scientists. In this conversation with Anssi Rusi, CEO of Supermetrics, we dive into the challenges marketing teams face with their data and whether AI is the force equal…
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Unlocking Human Potential: Moving Beyond Outdated Learning Models
28:36
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28:36Send us a text Welcome to another episode of mindboost. moments—the podcast for those refusing to settle for average in the world of workplace learning. In this lively conversation, host Caleb is joined by Lily, a learning experience designer with a passion for inspiring growth, and Owen, mindboost’s creative director obsessed with UX, UI, and harn…
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Playbook Broken: Mind Over Machine: Nate St. Pierre's AI Uprising
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39:48Playbook Broken: Mind Over Machine: Nate St. Pierre's AI Uprising Join us as we discuss with Nate St. Pierre, founder of Youbots.ai, about democratizing AI, the nuanced role of AI in creativity, and the balance between human ingenuity and automation. Discover insights into marketing strategies in the age of AI, evolving agency playbooks, and enabli…
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Content and brand tips for the AI era with Drew Brucker
24:43
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24:43AI is creating a lot of anxiety among content creators and creatives, but that doesn’t have to be the case. AI can help these teams scale their work, deliver better results and assist in amplification in ways humans alone could only dream. Among the tasks where I can help creatives: Atomizing long-form content. Assisting in draft and ideation. Help…
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The Power of Agility: How Richard Jones Drives Team Success in Facilities Management
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32:00Send us a text Welcome to a brand new episode of mindboost. moments! In this thought-provoking conversation, Caleb sits down with Richard Jones, the Managing Director for Compass ESS, to explore what it takes to truly rebel against mediocrity at work. Fresh into a new and challenging role, Richard shares insights from both his extensive military ba…
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Broken Playbooks and Broken Bones: Reinventing B2B with Ryan Nelsen
29:02
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29:02In this episode of Playbook Broken, Marc interviews Ryan Nelsen, CMO of StackAdapt. They delve into AI-fueled advertising strategies, enterprise marketing, and the reinvention of high-performance marketing at scale. Ryan shares his experiences from his career, which includes helping companies like Qualtrics and MX achieve significant growth. They d…
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When and how to approach a brand refresh with Adam Morgan
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13:01Brand marketing is getting a lot of attention in 2025 for a variety of reasons. First, changes to the search landscape, which have companies thinking about visibility and LLM citations over SERPs and clicks, are seen as brand marketing efforts. But brands also made news by taking actions that seem to go against their brand values or upset customers…
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Are We Teaching or Inspiring? Rethinking Training for Lasting Impact
30:57
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30:57Send us a text Welcome to another episode of mindboost. moments, where we rebel against mediocrity in workplace learning! I’m Caleb, your host, and in today’s conversation, I’m joined by two fellow disruptors: Lily and Liz, both learning experience designers at mindboost. Together, we dive deep into what it truly means to create impactful, engaging…
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Playbook Broken: Unpacking the Creative Renaissance: Reigniting Brand Magic with Deema Tamimi
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39:30Welcome to another episode of Playbook Broken, where we deconstruct what playbooks are breaking, why, and what to do about it. In this episode, we delve into the world of paid advertising and nonprofits with Deema Tamimi, VP of Marketing at Creatopy. Deema, with an impressive background spanning Xbox, Microsoft, YouTube, Google, Flipboard, Unity, S…
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What’s keeping businesses from succeeding with first-party data?
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14:53What’s keeping businesses from succeeding with first-party data? What’s keeping your business from succeeding with first-party data? Is it silos in your tech? Silos in your organizational structure? What about internal politics? With the demise of cookies and an always shifting privacy landscape, marketing organizations continue to hear about the v…
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Software Isn’t Eating the World—Services Are with Sangram Vajre
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46:27Welcome to 'Playbook Broken,' the show where we investigate what's no longer working in marketing and sales, and what might work next. Our guest is Sangram Vajre, co-founder of Terminus and GTM Partners, who provides sharp, unapologetic insights into modern go-to-market (GTM) strategies. Sangram discusses why the traditional sales funnel is outdate…
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How to lead marketing in the great big messy real world with Kathleen Schaub
22:50
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22:50You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI, busted playbooks and new ideas about what marketing should do and how its effectiveness should be measured. We all rely on things we’ve learned in the past, but leading a marketing organization in today’s great big messy real world requires mindset shifts, and po…
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Breaking Playbooks: AI and the New Marketing Era with Ed See
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32:44In this episode of Playbook Broken, Marc engages with Ed See, Chief Growth Officer at Zeta Global, to explore the evolving landscape of marketing in the age of AI. They discuss the fundamental roles of marketers in setting preferences and managing premiums, delve into how AI is transforming traditional marketing playbooks, and explain the importanc…
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Who’s watching the security of your martech stack? with Rob Stacey
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9:45Who’s watching the security of your martech stack? There are more than 15,000 martech tools available on the market today, and each of them is a potential risk for your organization. As with any software product, applications themselves and the data they store and process are targets for the dark forces of the tech world. And as marketing organizat…
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Outsmarting Entropy: Shipping Beyond the Playbook with Will Allen
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41:54In this episode of 'Playbook Broken,' we delve into the shifting landscape of business marketing and sales playbooks. Marc welcomes Will Allen, VP of Media and AI Privacy Products at CloudFlare, to discuss the evolution of content creation and AI in today's dynamic environment. They explore the critical role of playbooks in navigating change, the i…
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How to use video to bolster your GTM strategy with Korina Edwards
12:08
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12:08Could your revenue team use better open rates? How about improved reply rates? Or faster deal velocity? The key to better engagement with prospects and customers might be all around you. Most of us grew up watching video on television, and now we carry video screens in our pockets. Despite the rise of email and text messaging, there’s still no bett…
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Playbook Broken: Ripping Up the Rulebook: Marketing's New Frontier with Zach Vidibor
35:12
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35:12In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting buyer behaviors. Marc sits down with Zach Vidibor, CEO of Octave, to discuss the challenges and opportunities in modern go-to-market strategies. The conversation delves into the int…
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How to lead marketing through economic uncertainty with Lisa Cole
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13:06This podcast is produced by MarTech, a Third Door Media property.By MarTech.org
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Playbook Broken: Hyper Adaptive: Redefining Organizations in the Age of AI with Melissa Reeve
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32:28In this episode of 'Playbook Broken,' Marc dives into the rapidly changing landscape of marketing, driven by AI and automation. Featuring Melissa Reeve, a 25-year marketing veteran and co-founder of the Agile Marketing Alliance and Marketing Frontier.ai, the conversation explores the concept of 'Hyper Adaptive' organizations. Melissa discusses her …
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Playbook Broken: The Innovator's SEO: Navigating the New Age of Search with Matthew Kay
23:39
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23:39Welcome to Playbook Broken, where outdated marketing tactics are left behind. Marc introduces Matthew Kay, the new head of Search for Active Campaign and co-founder of the Tech SEO Connect conference. They discuss the rapid evolution of SEO, driven by AI and changing user behaviors, and how traditional methods are becoming obsolete. The conversatio…
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Playbook Broken: Rethinking Marketing with Molly St. Louis
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36:01In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Joined by Molly St. Louis, co-founder of Mosaic Group Media, they explore the effectiveness of social selling, the decline of traditional PR, and the complexities of brand measu…
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SPECIAL EDITION: Agile Uprising's Industry-Shaking Announcement (#432)
8:42
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8:42In this special episode, host Andy Cleff breaks explosive news about the Agile Uprising's hostile takeover of the entire agile establishment. Listen as he reveals how the community-driven coalition has acquired PMI, Agile Alliance, ISO, and Scrum.org in one fell swoop—and why their surprise acquisition of Cologuard might be the most disruptive move…
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Share of search is the marketing metric you need to be tracking
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9:57Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you. As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data. Perhaps…
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Creating Great Teams: A Decade of Learning
47:24
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47:24Remember when letting people choose their own teams seemed completely radical? (I sure do!) A decade ago, Sandy Mamoli and David Mole pioneered "self-selection" at Trade Me in New Zealand, sparking a movement that would challenge conventional wisdom about team formation. In this reunion episode, we dive deep into their journey from initial experime…
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Is the way we build and measure brands changing?
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16:59Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations. Benoit Garbe is the President of QUINT Advisory, a member of the Tracksuit advisory board and the former CMO of AB InBev. Garbe sees a massive opportunity today for organizations to …
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AI agents will infiltrate your martech stack
13:38
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13:38The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents. Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. While examples abound of AI agents be…
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Beyond Agile Theater w Gene Gendel: Organizational Design
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48:48In this Agile Uprising pod, co-hosts Andy Cleff and Adrew Leff conclude a trilogy with Gene Gendel by examining why organizational design must be the foundation for sustainable agility. Drawing on his experience as a transformation agent, Gene challenges the common approach of starting with mindset change and explains why structural changes must co…
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Why it's harder to build an audience than ever before
12:42
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12:42A good website, quality content and some solid search engine optimization practices — that was one the recipes for building an audience, regardless of the business you’re in. For years, if you were trying to build community, grow readership or attract prospects and customers to your website, understanding how to create content that pleased both sit…
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One of the hardest decisions we make as professionals is knowing when it's time to leave a job. This week we sit down to compare notes on how we make our decisions, and what references or heuristics we use to help ensure we're making the right choice. Enjoy!
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Want to really understand marketing ops? Talk to this guy
14:28
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14:28Marketing operations plays an important role in any large or mid-sized marketing organization, orchestrating technology, working with data and basically making sure everything that supports marketing is working as it should. Marketing operators are like the plumbers, electricians and mechanics of the martech stack. But they’re not alone. Alongside …
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Rediscovering Natural Human Organization w Simon Holzapfel
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45:56In this episode of the Agile Uprising podcast, host Andy Cleff chats with Simon Holzapfel about how humans organized and learned together before industrial-age practices disrupted our natural patterns. Through examples from anthropology, biology, and neuroscience, they explore what ancient societies and our own biology can teach us about effective …
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How influencer marketing became an essential marketing channel
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12:59There’s never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that made it famous, influencer marketing is now a significant channel for marketers. It’s also big business for both content creators and brands. But how did we get here? In …
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What do C-level execs think of their GTM strategies?
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13:51Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as 2025. Stouse is working on a book for which he spoke to hundreds of CEOs and CFOs from Fortune 2000 companies. He granted anonymity to these leaders in order to get a frank assessment of their GTM strategies. In th…
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The Ripple Effect: Making Sense of Complex Change with Patrick Verdonk
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34:59When you find yourself drowning in change metrics and conflicting feedback from multiple transformation initiatives, how do you make sense of it all? Join Agile Uprising Host Andy Cleff and his guest Patrick Verdonk as they explore why traditional change frameworks alone aren't enough in today's complex organizations. Patrick, an experienced change…
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Voice agents will change how you think about your brand and your website
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12:34The playbook for helping customers find your brand changed many times over the past several decades. Along the way we’ve seen billboards, phonebooks and even skywriting. Most recently it’s revolved around the website and search engines. But the way people look for information about brands is changing. Artificial intelligence is just one example. As…
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What can marketers learn from the Savannah Bananas?
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14:01It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. The Bananas play a game they call “Banana Ball,” which resembles baseball in many ways, but with shorter games, 11 rules you won't find in baseball and more than a hint of vaudevil…
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Beyond Agile Theater w Gene Gendel: Product Centricity
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30:25In this Agile Uprising pod, Andy Cleff welcomes back Gene Gendel to dive deep into what true product orientation means beyond surface-level changes. Gene unpacks common misconceptions about product-centric organizations and explores the 'productization saga' - where companies relabel components without meaningful structural change. The conversation…
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Bad Sh!t Managers Do: Moving From Management to Leadership with Dr. Steve Martin
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53:38Join host Andy Cleff and his guest Dr. Steve Martin, author of "Bad Sh!t Managers Do: How to Lead Instead" for an honest and often humorous exploration of the journey from management to true leadership. Drawing on his diverse background - from Disney cast member to Fortune 100 consultant - Steve shares practical insights on how to impact behavior, …
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Beyond Agile Theater w Gene Gendel: Organizational Enablers
39:54
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39:54In this Agile Uprising pod, co-hosts Andy Cleff and Jay Hrcsko chat with Gene Gendel about how HR policies and financial structures can either enable or constrain organizational agility. Gene shares insights from decades of experience helping organizations navigate the challenges of traditional performance management and budgeting practices. Drawin…
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Coffee Talk: Take your AI beyond content creation
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49:12During the Fall 2024 MarTech Conference this past September, we joined Craig Schinn, Co-founder, COO of Actable, and Michelle Simone, Principal Consultant of Pepper Foster Consulting, for a stimulating discussion on the limitless potential of AI beyond its traditional role in content creation. Discover how AI can revolutionize various aspects of yo…
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This week Jay goes solo to talk about something that's been on his mind lately...cathedrals. If you've got an open mind you might get something out of this one. Enjoy. Triggernometry - Why We Have a Meaning Crisis The Psychological Drivers of the Metacrisis If you enjoyed this episode, please give us a review, a rating, or leave comments on iTunes,…
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Navigating Conflict: Transforming Tensions into Growth
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52:26Join Andy Cleff, Claudia Orozco-Gomez, Mike Cadell, and MG as they dive deep into the nuances of conflict in work settings. Their conversation explores how to recognize different types of conflict, distinguish between healthy and unhealthy disagreement, and navigate cultural differences in global teams. The panel share practical insights on creatin…
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Coffee Talk: Having success with intent data
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47:05During the Fall 2024 MarTech Conference this past September, we were joined by Eric Dates, Head of Marketing at VComply and Liam Moroney, CEO of Storybook Marketing for a captivating conversation on the power of intent data in today's marketing landscape. In this episode, Eric and Liam dive deep into how businesses can leverage intent data to: Iden…
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Shift: From Product to People - A Conversation on Agile Evolution
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49:07In this Uprising Podcast episode hosted by Andy Cleff, Michael "Mad Dog" Dougherty and Pete "OK" Oliver-Krueger discuss their new book "Shift from Product to People" - a novel exploring the third wave of agile adoption. Through rich character development inspired by real people and the Enneagram personality system, they illustrate how organizations…
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During the Fall 2024 MarTech Conference this past September, we explore a casual yet informative coffee talk, where we were joined by President of The Krehbiel Group, Greg Krehbiel, and CEO of Leverage Lab, AnnMarie Wills, as they dove into the world of first-party data. This essential digital asset is becoming increasingly valuable for businesses …
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Coffee Talk: Navigating Modern Email Marketing
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29:36During the Fall 2024 MarTech Conference this past September, Jeanne Jennings, CEO and Chief Strategist, Email Optimization Shop, and Kath Pay, CEO, Holistic Email Marketing discussed the ins and outs of modern email marketing. In this podcast, they cover: Ensure your emails reach your subscribers' inboxes Tailoring your emails to individual subscri…
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7 Rules for Positive, Productive Change with Esther Derby (From the Archives)
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57:24A release of one of our favorites from about this time 5 years ago… just as relevant today! Chris Murman and Colleen Johnson sit down with Esther Derby to discuss Esther's book 7 Rules for Positive, Productive Change. (With a special guest appearance by Izzie, the french bulldog.) Topics include: Getting unstuck… gaining fresh perspectives… embraci…
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