Best Adrian Swinscoe Podcasts (2025)

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Why most brands build chatbots backwards - Interview with Sophie Cheng of Sinch 36:59

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8d ago36:59

36:59

Today’s episode of the Punk CX podcast is with Sophie Cheng, the Senior Vice President of Product Marketing at Sinch, the global CPaaS (Communications Platform as a Service) provider. Sophie joins me today to talk about why most brands build chatbots backwards, why success hinges on journey-led design, not tech-first thinking, how to design real co…

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Customer Success Playbook Podcast S3 E72 - Adrian Swinscoe - Enhancing Customer Experience with AI 9:37

11d ago9:37

9:37

Send us a text Dive into the rapidly evolving world of AI with Adrian Swinscoe as we wrap up our three-part series on how to keep AI from becoming just another buzzword. This episode unpacks the flood of AI tools hitting the market, the challenge of maintaining a human touch in customer experience, and strategies to avoid the dreaded “tech for tech…

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#733: Agentic AI delivering business value with Rupali Jain and Kevin Li, Optimizely 30:22

6h ago30:22

30:22

Marketers' roles are changing, but their goals are still the same: reach and engage customers, meeting them where they are, and for better or worse, often needing to do more with less while delivering greater value. Agility requires both adapting to change quickly while also having the wisdom to know which changes truly matter. It demands a delicat…

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#732: Using AI to see video content with Meenal Nalwaya, Reka 20:33

1d ago20:33

20:33

This episode is brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy generative AI applications. Agility requires brands to utilize technology like AI in new and innovative ways to better understand information and interact with their customers, giving them what they want…

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#731: Automation and innovation with Karthik Ramakrishnan, Tapestry 24:55

2d ago24:55

24:55

Being strategic means asking the right questions and meaningfully applying the learnings. How do you do this while innovating and outpacing the competition? Agility requires a willingness to experiment and adapt quickly to changing market conditions and customer preferences. It also demands breaking down silos and fostering collaboration across tea…

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#730: Chasing perfection when agility is what's needed with Tom Schmitt, CEO of Radial 29:25

4d ago29:25

29:25

Is the pursuit of the "perfect" customer experience actually holding brands back from achieving true agility? Agility requires a willingness to embrace calculated risks and adapt quickly to changing market dynamics. It also demands a shift in mindset, from a focus on rigid planning to iterative experimentation and continuous learning. Today, we're …

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#729: The mindset shift needed for AI integration success with Rafael Flores, Treasure Data 29:12

7d ago29:12

29:12

Is the hype around AI in marketing justified, or are we setting ourselves up for another "tech bubble" disappointment? Agility requires not only embracing new technologies like AI, but also a fundamental shift in mindset, processes, and even organizational structure. It demands a willingness to experiment, learn, and adapt quickly to the ever-chang…

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#728: The marketing jobs market and AI's role in the job search with Sue Keith, Landrum Talent Solutions 19:39

8d ago19:39

19:39

This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, and there is surely never a dull moment. Today we’re going to look at how marketing and communication ex…

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Presenting: AI Unraveled — The Future of AI Safety Testing 39:39

6d ago39:39

39:39

We’re bringing you a recent release of AI Unraveled, a podcast exploring groundbreaking research, innovative applications and emerging technologies that are pushing the boundaries of AI. On the episode “The Future of AI Safety Testing,” Bret Kinsella, GM of Fuel iX™ at TELUS Digital, shared his expertise on game-changing approaches to AI safety tes…

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#727: Growing sales in uncertain times with Chris Cubba, Snipp 27:10

9d ago27:10

27:10

What happens when your best sales strategy from a year ago is now driving customer attrition instead of acquisition? Agility requires brands to rethink how they create consumer value in real time, especially when traditional strategies no longer work as consumer behavior shifts unpredictably. Today we’re going to talk about driving sales growth ami…

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#726: How AI is changing the search experience and what to do about it with Sean King, Chief Revenue Officer at Veritone 25:49

11d ago25:49

25:49

If Google sent you zero traffic tomorrow morning, would your P&L still be breathing by lunchtime? Agility requires re-engineering your revenue model at the speed of AI. Today we’re going to talk about how AI chatbots are siphoning off audience attention—and what forward-thinking publishers can do about it instead of panic-refreshing their analytics…

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#725: Consumer confidence...and caution...with Eric Miao, Attentive 25:00

14d ago25:00

25:00

Are brands prepared for a consumer base that's simultaneously more confident and more cautious? Agility requires not just reacting to current consumer behavior but anticipating the shifts to come. It also requires a deep understanding of the nuances within different consumer segments, particularly as generational behaviors diverge. Today, we're goi…

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The value of hyperpersonalization and the state of CX - Interview with Greg Kihlström of The Agile Brand 1:01:17

13d ago1:01:17

1:01:17

Today’s episode of the Punk CX podcast is with Greg Kihlström from The Agile Brand. Greg is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. A couple of months ago, Greg invited me to be a guest on his sho…

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Are you leaving revenue on the table in customer experience? 24:33

13d ago24:33

24:33

On this episode, we explore strategies that transform customer experience into a revenue engine — and how to communicate CX wins with language that resonates with C-suite executives. As customer expectations increase and budgets tighten, organizations are looking for ways to quantify the value of their CX initiatives. Our expert guests share proven…

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#724: Social commerce and the customer journey with Janna Navarro, Wpromote 19:50

16d ago19:50

19:50

Are most brands still designing customer journeys, or are they just trying to keep up with where their customers are leading them? Agility requires a willingness to meet your customers where they are—not just where you wish they’d convert. In an era where the consumer journey can begin and end on a social platform or anywhere in between, brands mus…

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#723: Building loyalty across different generations of travelers with Jeff Zotara, arrivia 28:56

18d ago28:56

28:56

If you had to pick one of the biggest challenges facing CMOs today, how high on your list would customer loyalty be? Agility requires a deep understanding of your customer and the ability to adapt to their ever-changing needs and expectations. It also requires a willingness to experiment and learn from failures, quickly iterating on strategies and …

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#722: Agentic AI in retail with Dan Russotto, Furniture.com 21:24

21d ago21:24

21:24

Building on the talk of AI in recent years, Agentic AI is an exciting area for retailers. But beyond talk, finding real-world examples and best practices can be tricky. Today we are here at eTail Boston, and I am excited to talk today about a company that is innovating in this space, not a traditional retailer, but an innovative aggregator using AI…

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Envisioning a personal AI agent for every customer - Interview with Malte Kosub of Parloa 35:06

20d ago35:06

35:06

Today’s episode of the Punk CX podcast is with Malte Kosub, the co-founder and CEO of Parloa, a provider of an enterprise-grade AI agent management platform for customer service. Malte joins me today to talk about standing out in an increasingly crowded field, his vision for how customer support will evolve over the coming five years, and what succ…

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#721: Making the most of peak season with Helaine Rich, ePost 22:47

23d ago22:47

22:47

Is your brand ready to thrive, not just survive, in the face of evolving global consumer expectations and market shifts? Agility requires more than just quick reactions; it demands proactive foresight, strategic adaptability, and a willingness to embrace continuous evolution. This is particularly critical in today's ever-changing global ecommerce l…

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Customer Success Playbook Podcast S3 E71 - Adrian Swinscoe - Unlocking Value in Customer Journeys 9:17

21d ago9:17

9:17

Send us a text Ready to inject some punk spirit into your customer experience? In this episode of the Customer Success Playbook, Adrian Swinscoe joins Roman Trebon to explore the delicate art of reducing friction without losing that vital human touch. From the bustling cultural tapestry of Edinburgh’s Fringe Festival to personal tales of rock climb…

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#720: Building stronger customer relationships using AI with Noah Zamansky, Stitch Fix 22:44

25d ago22:44

22:44

AI can create immersive, human-centric experiences that not only drive sales but also foster enduring brand relationships in a rapidly evolving market. Today we’re going to talk about how AI-driven personalization allows retailers to move beyond generic experiences, crafting unique interactions that resonate with individual preferences and behavior…

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#719: Composable Customer Data Platforms with Tejas Manohar, Hightouch 26:37

28d ago26:37

26:37

Are you building your customer data strategy around your goals, or are your goals constrained by your data platform? Agility in today’s marketing technology landscape isn’t just about speed—it’s about flexibility. Brands need data architectures that adapt to their needs, not the other way around. And with the right approach, that agility can fuel p…

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#718: Building trust while building a brand with Meika Hollender, Nara Organics 27:26

1M ago27:26

27:26

When consumer trust is more fragile than ever, how can brands, particularly in highly scrutinized categories like infant nutrition, utilize the latest approaches to not only build trust but also deepen consumer relationships? Agility requires not only adapting to evolving consumer expectations and technological advancements but also maintaining eth…

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#717: Understanding customers by simulating them first with Mike Taylor, Ask Rally 28:28

1M ago28:28

28:28

Is the most effective way to understand real human behavior to simulate it first? Agility requires a willingness to test ideas that sound strange at first—like asking bots to act more human by narrowing their point of view, or treating synthetic personas as real sources of insight. But when applied correctly, this thinking unlocks entirely new ways…

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Customer Success Playbook Podcast S3 E70 - Adrian Swinscoe - Data and Customer Storytelling 8:14

30d ago8:14

8:14

Send us a text Ready to shake up your customer experience approach with some no-fluff, straight-to-the-point wisdom? In this episode, Adrian Swinscoe – author of *Punk CX* and *How to Wow* – joins Roman Trebon to deliver a masterclass on how real, actionable data combined with firsthand customer stories can transform your CX from good to unforgetta…

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#716: Streamlining brand partnerships with Alan Gould, Mutual Markets 26:44

1M ago26:44

26:44

What if building a brand partnership with a major entertainment property could happen in 5 minutes instead of 6 months—and drive 10x better results? What would that change for your marketing strategy? Today I’m joined by Alan Gould, CEO of Mutual Markets. Alan is at the forefront of a major shift in digital marketing and advertising—using AI to red…

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Presenting: What The Fraud? — The business of trust 41:49

1M ago41:49

41:49

We’re bringing you a recent release of What The Fraud?, a podcast from our partners at Sumsub, a global leader in identity verification, compliance and fraud prevention. On the episode, "The Business of Trust: Making Security Your Competitive Edge," Carolyn Fox, director of trust and safety at TELUS Digital, shared her perspective on how robust sec…

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Transforming CX with predictable AI and workflow automation - Interview with Rebecca Miller of Pega 39:00

1M ago39:00

39:00

Today’s episode of the Punk CX podcast is with Rebecca Miller, Senior Product Strategy Manager in the customer service and sales automation division at Pega. Rebecca joined me on the podcast recently to talk about the recently announced Pega Self-Service Agent, the problem with the current solutions in the market, why Pega is taking a fundamentally…

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#715: Increasing speed to insights with Sid Banerjee, Medallia 29:32

1M ago29:32

29:32

What could your CX teams do to strategically move your brand forward if they weren’t tethered to dashboards? Agility requires CX teams to move beyond reactive reporting and embrace proactive insight delivery. In an era where insights are instantly available through conversational AI, the strategic role of CX is about to shift—big time. Today we’re …

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#714: Keeping up with e-commerce evolution with Lena Moriarty, eTail and Worldwide Business Research 20:40

1M ago20:40

20:40

One thing is for certain: the world of e-commerce never sits still. But what should retailers be paying attention to now? Agility requires not only adapting to changing consumer behaviors but also anticipating them. It's about proactively shaping the future of retail, not just reacting to it. Today, we're going to talk about navigating the ever-shi…

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#713: Agentic AI that improves the customer experience, with Manisha Powar, Qualtrics 26:36

1M ago26:36

26:36

Agility requires more than just speed—it demands relevance and empathy, especially when AI is stepping in to play a bigger role in the customer experience. What if the problem isn’t that AI moves too slowly—but that it moves without context, without empathy, and without earning trust? Today we’re going to talk about how Agentic AI is changing that—…

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Overcome incrementality by reimagining customer and agent experience - Interview with NiCE's CEO and Staysure's COO 1:08:19

1M ago1:08:19

1:08:19

Today’s episode of the Punk CX podcast features two interviews. The first is with Scott Russell, CEO at NiCE, a provider of AI-driven customer service software that helps deliver automation & personalized experiences at scale. Scott and I talk about their recent Interactions events in Las Vegas and London, why many organisations are still uncertain…

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#712: Compounding returns on your marketing campaigns with Chris O'Neill, GrowthLoop 30:22

1M ago30:22

30:22

If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still…

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How can you alleviate cost pressures in customer experience? (feat. Adrian Swinscoe & Jelena Bajic) 32:11

1M ago32:11

32:11

On this episode, we explore how to alleviate cost pressures in customer experience — and unlock the potential for CX to drive business growth. CX leaders face several competing pressures: budget constraints, the need to demonstrate ROI and rising customer expectations. Our expert guests provide practical, actionable insights on creating value-drive…

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#711: Making accessibility a priority with Make Paciello, AudioEye 30:14

2M ago30:14

30:14

The 35th anniversary of the Americans with Disabilities Act (ADA) was July 26, so today's episode is a special one. Most companies obsess over SEO, performance, and conversion rates—but overlook 25% of their audience entirely. Why do so many businesses miss the opportunity to serve users with disabilities, and what are they leaving on the table? To…

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Customer Success Playbook S3 E69 - Gayle Gorvett - Scaling AI Governance Without Killing Innovation 22:24

2M ago22:24

22:24

Send us a text How do you build AI governance that scales without becoming the innovation police? In our final conversation with tech lawyer Gayle Gorvett, we tackle the ultimate balancing act facing every organization: creating robust AI oversight that moves at the speed of business. From shocking federal court rulings that could force AI companie…

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#710: Empowering Employees to Lead Meaningful Change from Within with Steven Malony, CEO of Belkin 29:06

2M ago29:06

29:06

How often do big, meaningful shifts inside a company actually start small? And more importantly, how do you avoid squashing them before they have a chance to grow? Agility requires more than vision—it requires giving your team the power to act on that vision. Today we’re going to talk about how a global company like Belkin empowered its employees t…

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#709: The state of CX and the value of hyperpersonalization with Adrian Swinscoe, Punk CX Podcast 1:01:13

2M ago1:01:13

1:01:13

Agility requires that brands have a fundamental understanding of why they’re doing things, and what customer expectations are, rather than chasing trends and implementing the latest tech. Without this, customer satisfaction will continue to slide, and brands won’t be any closer to knowing what to do to solve for that. I am here in Edinburgh with my…

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#708: How commerce media is changing advertising with Eric Brackmann, Koddi 28:15

2M ago28:15

28:15

If you think commerce media is just a buzzword or a trend, think again. It’s reshaping the ad landscape—fueled by AI, first-party data, and sector-specific solutions that leave the legacy one-size-fits-all approach in the dust. What’s coming next? Grocery? Autos? Quick commerce? If your brand isn’t already exploring commerce media, it’s probably fa…

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Five blind spots that get in the way of customer understanding and growth - Interview with Toni Keskinen of 180ops 1:00:29

2M ago1:00:29

1:00:29

Today’s interview is with Toni Keskinen, who is the Co-Founder, Chief Product Officer & Chairman at 180ops, a revenue intelligence platform built on account-based customer data that empowers B2B businesses to drive revenue growth, optimize operations, and enhance customer lifetime value. Toni joins me today to discuss five different blind spots tha…

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#707: Building ROI in the Creator Economy with Brit Starr, CreatorIQ 25:52

2M ago25:52

25:52

Agility requires marketing leaders to evolve from campaign-based thinking to relationship-based strategy—especially when working with creators who influence not just clicks, but for a meaningful connection with customers. Today we’re going to talk about the creator economy and how brands like PepsiCo, Unilever, and more are leaning into long-term c…

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#706: Building more connected digital experiences with Eric Stine, CEO of Sitecore 29:45

2M ago29:45

29:45

If the web is no longer one-size-fits-all and instead geared towards segments of one, how do brands avoid creating a thousand disconnected experiences, and manage each experience effectively? Agility requires embracing both technology and customer behavior shifts at the same time—without losing your brand voice. Today we’re going to talk about how …

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SRM and why it matters to growth and customer experience - Interview with Ryan Hamilton 44:05

2M ago44:05

44:05

Today’s interview is with Ryan Hamilton, an Associate Professor of Marketing at Emory University’s Goizueta Business School, an author and the co-host of The Intuitive Customer Podcast with Colin Shaw. Ryan joins me today to talk about his new book (The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things), why an obse…

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Customer Success Playbook S3 E68 - Gayle Gorvett - Who's Liable When AI Goes Wrong? 12:38

2M ago12:38

12:38

Send us a text When AI systems fail spectacularly, who pays the price? Part two of our conversation with global tech lawyer Gayle Gorvett tackles the million-dollar question every business leader is afraid to ask. With federal AI regulation potentially paused for a decade while technology races ahead at breakneck speed, companies are left creating …

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#705: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo 24:43

2M ago24:43

24:43

Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business? Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only ni…

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#704: Delivering personalization at scale with Yaniv Navot, Mastercard 31:05

2M ago31:05

31:05

With all the data at our fingertips, why do so many companies still struggle to deliver truly personalized experiences at scale? Agility requires being able to cut through the noise of data and culture shifts to deliver experiences that truly resonate with each individual. Today we’re going to talk about personalization maturity, the role of machin…

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#703: How AI and Deep Learning is affecting advertising with Jaysen Gillespie, RTB House 27:36

2M ago27:36

27:36

Are we on the brink of advertising becoming too smart for its own good, or is Deep Learning finally getting us closer to what customers actually want? Agility requires us to constantly evaluate how technology like AI reshapes the relationships between brands and consumers—sometimes for better, sometimes for far more complex. The advertising landsca…

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#702: What it takes to keep customers loyal with Anna Convery, Verint 29:52

2M ago29:52

29:52

Does your brand deliver answers faster than your customer can send a text message? Agility in CX is about answering customers before they finish the thought. If you can’t evolve at that pace, you’re already behind. Today we’re going to talk about what Verint’s brand‑new 2025 State of Customer Experience report tells us about loyalty, automation, an…

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#701: No-Code as a Strategic Weapon, with Aytekin Tank, Jotform 24:29

2M ago24:29

24:29

If your team spends half its days searching for documents and filling out spreadsheets you built years ago, how long will it be before your competitors automate you out of business? Agility requires turning busywork into bandwidth so people can collaborate and think strategically instead of shuffling pixels. Today we’re exploring how no-code platfo…

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Employee understanding and cracking the code of a better employee experience - Interview with Annette Franz 38:53

2M ago38:53

38:53

Today’s interview is with Annette Franz, an author, speaker and founder and CEO of CX Journey Inc. She is also an old friend of the podcast and appeared back in 2019. She joins me today to talk about her new book: Employee Understanding: A Three-Pillar Framework for Designing a Great Experience and Driving Business Success, the difference between e…