Best Adrian Swinscoe Podcasts (2025)

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The terms deflection and containment should be banned - Interviews from Cisco's WebexOne 1:01:42

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7d ago1:01:42

1:01:42

Today’s episode of the Punk CX podcast is a three-part episode featuring conversations I had with Vinod Muthukrishnan, the VP & COO for the Webex Customer Experience Business Unit at Cisco, Chang Chang, a Senior Director of Product for Cloud CX Solutions at Cisco and a Cisco Webex customer - Patrick Cornish, a Senior Network Engineer specialising i…

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#755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft's Talisha Padgett on designed intelligence for marketing 27:13

4h ago27:13

27:13

In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machine…

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#754: Robin Ross on what happens to retail when your best customers are AI agents 30:28

1d ago30:28

30:28

What if your perfectly crafted brand message, your multi-million dollar ad campaign, and your carefully designed user experience are completely ignored by your next customer... because your next customer is a machine? Agility requires not just adapting to changing customer behaviors, but completely rethinking the very definition of a "customer inte…

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#753: Wrike CMO Christine Royston on building marketing teams for agility 27:32

3d ago27:32

27:32

Is your marketing organization built for disruption or doomed to be disrupted? Agility requires both rapidly responding to market changes while also anticipating and shaping your products or services to map to evolving customer expectations. This means embracing new technologies and strategies while maintaining a laser focus on delivering value. To…

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#752: Microsoft Azure Core CTO Marcus Fontoura on innovation and the platform mindset 29:20

6d ago29:20

29:20

Is your organization truly agile, or are you still clinging to outdated processes and siloed teams instead of a platform mindset? Agility requires a fundamental shift in mindset, embracing collaboration, rapid iteration, and a willingness to adapt to change. It demands a commitment to not just talking about silos, but meaningfully breaking them dow…

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Can we solve AI's "deer-in-headlights" problem? (with Dan Miller, founder of Opus Research) 33:00

7d ago33:00

33:00

Send us a text The conversational AI market has exploded: ~650 companies, even more tools, and way too many promises. For business leaders, navigating all this can be paralyzing. In this episode of Deep Learning with PolyAI, your host Nikola Mrkšić sits down with Dan Miller, founder of Opus Research and the analyst who coined the term "conversation…

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Should hyper-growth brands still pick up the phone? (with Austin Towns, CTO of Hello Sugar) 24:35

7d ago24:35

24:35

Send us a text Hello Sugar is one of the fastest-growing service brands in America, with more than 140 locations and counting. From the start, they built a text-first, digital experience that customers loved. But growth brought new insights: even in a digital-first world, voice calls were still critical to winning — and keeping — customers. In this…

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#751: Traject Data CEO Rochelle Thielen on the role of data in retail 27:28

8d ago27:28

27:28

In today's hyper-competitive retail landscape, is it even possible to build a sustainable brand without a thorough, real-time understanding of your customer and your market? Agility requires more than just fast reactions; it demands proactive insights driven by robust, real-time data. It's about anticipating the next move, not just responding to th…

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#750: MOO's Corin Mills on the strength of physical marketing in the digital age 24:38

10d ago24:38

24:38

With all the fragmentation in the media landscape, how can brands cut through the digital noise and create meaningful connections with their customers... without resorting to yet another intrusive pop-up ad? Agility requires not only adapting to changing consumer behaviors but also proactively anticipating them. It demands a willingness to experime…

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#749: Data Axle CEO Andrew Frawley on using identity resolution for stronger customer relationships 20:29

13d ago20:29

20:29

Are you building a brand that's building customer relationships—and the data behind them—to last or one that's just trying to keep up with today’s omnichannel consumer? Agility requires not just reacting to change but anticipating it and even shaping it. It demands a deep understanding of your customer and the ability to adapt your strategies in re…

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The State of Customer Engagement - Interview with Chris Koehler of Twilio 40:57

14d ago40:57

40:57

Today’s episode of the Punk CX podcast features Chris Koehler, the Chief Marketing Officer at Twilio. We discuss Twilio’s recently published State of Customer Engagement Report, how many brands are using AI to personalise experiences and the impact they are seeing as a result, customer concerns about the use of their data, the rise of first-party d…

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#748: Markup AI CEO Matt Blumberg on creating a winning AI-supported content strategy 25:17

14d ago25:17

25:17

How can large organizations harness the power of AI for content creation while simultaneously mitigating the risks that come with exponentially scaling content volume and velocity? Agility requires adaptation to new ways of working as well as adapting governance and oversight processes to maintain brand integrity and manage risk in the new paradigm…

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#747: Shutterfly's Chip Lewis on building a strong content strategy by listening to customers 16:45

15d ago16:45

16:45

By The Agile Brand

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#746: Microsoft's Kelly Soligon on personalizing the DTC customer experience 24:47

17d ago24:47

24:47

In a world saturated with marketing messages, how can brands cut through the noise and create truly resonant experiences that go beyond transactions to create genuine, long-term customer relationships? Agility requires a willingness to constantly adapt and evolve your strategies based on real-time data and customer feedback. It also demands a cultu…

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#745: Digital experience analytics and VOC with Dave Anderson, Contentsquare 28:04

20d ago28:04

28:04

Is your brand agile enough for the changing expectations of your customers in a world increasingly driven by AI? Agility requires more than just fast reactions; it demands proactive adaptation, continuous learning, and a willingness to embrace emerging technologies. It also requires understanding how these technologies can transform customer experi…

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Closing the CX chasm - Interview with Jamie Anderson of UserTesting 55:38

21d ago55:38

55:38

Today’s episode of the Punk CX podcast features Jamie Anderson, Chief Revenue Officer of UserTesting. Jamie joins me today to talk music, the mismatch between what companies believe they deliver and what customers actually experience, and how this can be fixed with human-first design. We also explore how AI risks disconnecting teams from real human…

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#744: Journey management and driving business results with Mark Smith and Raymond Gerber, Institute for Journey Management 31:59

21d ago31:59

31:59

The customer journey guides the lifetime value of our most important audiences, yet how do we ensure that we are planning, mapping, managing, and optimizing these journeys effectively? Agility requires a deep understanding of your customer's journey and the ability to adapt your strategies and tactics in real-time. It also demands a willingness to …

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#743: Always-on collaboration between AI and marketing with Devin Kunysz, Salesforce 31:53

22d ago31:53

31:53

Are marketers ready to relinquish some control and embrace a future where autonomous agents handle complex tasks and act as always-on collaborators? Agility requires adapting to change while also anticipating it, and being ready to adapt when new ways of doing things mean better outcomes for customers and the brand. Today, we're going to talk about…

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#742: Making frictionless payments a reality with Peter Galvin, NMI 30:46

24d ago30:46

30:46

How do we future-proof the digital payment experience so it becomes invisible to customers—yet keep it working harder than ever for brands? Agility requires a deep understanding of how technology can simplify the customer journey without compromising security or trust. Today we’re going to talk about the future of secure digital payments, how in-ap…

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#741: Managing your brand reputation in real-time with Jeff Hahn, Hahn Agency 30:17

27d ago30:17

30:17

AI, real-time marketing, and influencer partnerships can be amazing ways to reach customers, but how do you manage the risk they could potentially bring to your brand and reputation—in an instant? Agility requires a willingness to adapt quickly to changing market conditions and customer expectations. It also demands the ability to experiment, learn…

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Why do LLMs ramble on and on? (with Oliver Shoulson, Lead Dialogue Designer at PolyAI) 33:01

28d ago33:01

33:01

Send us a text Large language models are powerful tools — but why do they ramble on and on instead of just getting to the point? In this episode of Deep Learning with PolyAI, Nikola Mrkšić sits down with Oliver Shoulson, one of PolyAI’s original dialogue designers, to unpack why LLMs talk the way they do, and what that means for building natural-so…

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Creating a customer service system that scales without losing authenticity - Interview with Ty Givens of CX Collective 47:06

28d ago47:06

47:06

Today’s episode of the Punk CX podcast is with Ty Givens, who is the Founder and CEO of CX Collective, where she partners with ambitious brands to build customer experience programs that don’t just keep up—they lead. Ty joins me today to talk about how emotional labour and systems thinking are missing from leadership, why there is a better way to r…

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#740: Navigating Build vs. Buy with Luv Kapur, Bit 30:23

28d ago30:23

30:23

This episode is brought to you by Bit. In the age of AI, don’t just generate code - compose software. Bit helps you create and reuse independent components to build reliable, scalable applications. Stop rebuilding and start shipping with the AI-powered composition platform at www.bit.dev Agility requires a nuanced understanding of not just the tech…

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#739: Doing Gen Z marketing right with Smita Wadhawan, Constant Contact 21:49

29d ago21:49

21:49

Is your brand's marketing strategy feeling a little… seasoned? In today's social media landscape, clinging to outdated tactics can mean clinging to what was hot just last week. If you feel like it's time to inject some youthful energy into your approach, how can you do it authentically? Agility requires a willingness to experiment, learn, and adapt…

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Why should CX leaders care about data neutrality? 30:12

30d ago30:12

30:12

On this episode, we explore data neutrality — and why ensuring unbiased, reliable data is fundamental to delivering AI-powered customer experiences. AI is everywhere in today’s customer experiences, from chatbots handling order inquiries to copilots that help agents provide better support. However, the quality of these experiences depends entirely …

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#738: Building marketing strategy when change is the constant with Heidi Bullock, Tealium 29:30

1M ago29:30

29:30

Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the next 10 years? Agility requires not only rapid responses to changing market conditions, but also the ability to anticipate and proactively shape those conditions to your advantage. It's no lon…

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#737: Unlocking sustainable growth using AI with Bryan Gernert, Resonate 25:44

1M ago25:44

25:44

Is artificial intelligence just another shiny toy for marketers, or is it the key to unlocking true agility and sustainable growth in today's turbulent landscape? Agility requires not only rapid adaptation to change, but also the ability to anticipate future trends and proactively adjust strategies. This means leveraging data and technology, like A…

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Are "silent complaints" killing your brand? (with Adrian Swinscoe of Punk CX) 37:25

1M ago37:25

37:25

Send us a text Most companies measure CX through surveys, reviews, and dashboards. But there is real danger in “silent complaints”: the underwhelming experiences that customers never report, but quietly share with friends or that stop them from coming back. In this episode of Deep Learning with PolyAI, your host Nikola Mrkšić sits down with Adrian …

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Think you know Gen Z? Think again - Interview with Matt Powell of Great State 55:19

1M ago55:19

55:19

Today’s episode of the Punk CX podcast is with Matt Powell, Creative Director at Great State, a digital product and service design agency. Matt joins me today to talk about some research that they recently released called Shifting States, which examines Gen Z behaviours and digital expectations. We explore the implications of this research, what it…

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#736: Taking ROI models from confusion to clarity with Carlos Manalo, The Office of Experience 34:55

1M ago34:55

34:55

Are your marketing investments driving real business value, or are you simply throwing money at the latest trends? Agility means being able to react to change while knowing which strategies, processes, and technologies are ultimately moving the needle and driving real business outcomes. This episode is brought to you by The Office of Experience, a …

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#735: Creating a winning personalization and testing approach with Muqtadaa Miandara, Upbound Grou 31:44

1M ago31:44

31:44

When it’s a struggle for marketers to even keep up with the latest trends, are brands truly keeping pace with their customers, or are they stuck playing catch-up with outdated strategies and technologies? Agility requires a willingness to experiment, learn, and adapt quickly. It also demands a deep understanding of your customer and the ability to …

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#734: Focusing on the marketing that matters with Tara Corey, Optimizely 26:02

1M ago26:02

26:02

With so much noise around AI, changing customer expectations, and the ever-evolving martech landscape, how can marketing leaders avoid the noise to focus on what truly drives long-term value? Agility requires not only adapting to change but also anticipating it. It demands a willingness to experiment, learn, and iterate quickly, especially when it …

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#733: Agentic AI delivering business value with Rupali Jain and Kevin Li, Optimizely 30:22

1M ago30:22

30:22

Marketers' roles are changing, but their goals are still the same: reach and engage customers, meeting them where they are, and for better or worse, often needing to do more with less while delivering greater value. Agility requires both adapting to change quickly while also having the wisdom to know which changes truly matter. It demands a delicat…

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Is agentic AI the answer to broken analytics? 29:41

1M ago29:41

29:41

Send us a text Analytics has always been the hardest part of the contact center. Dashboards are slow, incomplete, and rarely used outside of specialist teams. But what if analytics could be as simple as asking a question? In this episode of Deep Learning with PolyAI, your host Nikola Mrkšić brings back Damian Sasso to explore how agentic AI is tran…

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#732: Using AI to see video content with Meenal Nalwaya, Reka 20:33

1M ago20:33

20:33

This episode is brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy generative AI applications. Agility requires brands to utilize technology like AI in new and innovative ways to better understand information and interact with their customers, giving them what they want…

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#731: Automation and innovation with Karthik Ramakrishnan, Tapestry 24:55

1M ago24:55

24:55

Being strategic means asking the right questions and meaningfully applying the learnings. How do you do this while innovating and outpacing the competition? Agility requires a willingness to experiment and adapt quickly to changing market conditions and customer preferences. It also demands breaking down silos and fostering collaboration across tea…

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#730: Chasing perfection when agility is what's needed with Tom Schmitt, CEO of Radial 29:25

2M ago29:25

29:25

Is the pursuit of the "perfect" customer experience actually holding brands back from achieving true agility? Agility requires a willingness to embrace calculated risks and adapt quickly to changing market dynamics. It also demands a shift in mindset, from a focus on rigid planning to iterative experimentation and continuous learning. Today, we're …

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#729: The mindset shift needed for AI integration success with Rafael Flores, Treasure Data 29:12

2M ago29:12

29:12

Is the hype around AI in marketing justified, or are we setting ourselves up for another "tech bubble" disappointment? Agility requires not only embracing new technologies like AI, but also a fundamental shift in mindset, processes, and even organizational structure. It demands a willingness to experiment, learn, and adapt quickly to the ever-chang…

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Your new favorite colleagues aren’t human 32:15

2M ago32:15

32:15

Send us a text We all know AI agents can answer calls (with varying success rates depending upon their sophistication). But what if AI agents could also help CX leaders analyze their deployments, ask questions about their unique challenges and opportunities, and continuously improve? In this episode of Deep Learning with PolyAI, Nikola Mrkšić sits …

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#728: The marketing jobs market and AI's role in the job search with Sue Keith, Landrum Talent Solutions 19:39

2M ago19:39

19:39

This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, and there is surely never a dull moment. Today we’re going to look at how marketing and communication ex…

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Why most brands build chatbots backwards - Interview with Sophie Cheng of Sinch 36:59

2M ago36:59

36:59

Today’s episode of the Punk CX podcast is with Sophie Cheng, the Senior Vice President of Product Marketing at Sinch, the global CPaaS (Communications Platform as a Service) provider. Sophie joins me today to talk about why most brands build chatbots backwards, why success hinges on journey-led design, not tech-first thinking, how to design real co…

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Presenting: AI Unraveled — The Future of AI Safety Testing 39:39

2M ago39:39

39:39

We’re bringing you a recent release of AI Unraveled, a podcast exploring groundbreaking research, innovative applications and emerging technologies that are pushing the boundaries of AI. On the episode “The Future of AI Safety Testing,” Bret Kinsella, GM of Fuel iX™ at TELUS Digital, shared his expertise on game-changing approaches to AI safety tes…

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#727: Growing sales in uncertain times with Chris Cubba, Snipp 27:10

2M ago27:10

27:10

What happens when your best sales strategy from a year ago is now driving customer attrition instead of acquisition? Agility requires brands to rethink how they create consumer value in real time, especially when traditional strategies no longer work as consumer behavior shifts unpredictably. Today we’re going to talk about driving sales growth ami…

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Did OpenAI’s Realtime API just change everything? 32:33

2M ago32:33

32:33

Send us a text 🚨 OpenAI just made its Realtime API generally available, and it's got everyone talking. But is it a true game-changer, or just another update? In this episode, your host Nikola Mrkšić (Co-founder & CEO, PolyAI) is joined by Shawn Wen (Co-founder and CTO, PolyAI) to break down what this release really means: 🔹 Why Realtime API could k…

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#726: How AI is changing the search experience and what to do about it with Sean King, Chief Revenue Officer at Veritone 25:49

2M ago25:49

25:49

If Google sent you zero traffic tomorrow morning, would your P&L still be breathing by lunchtime? Agility requires re-engineering your revenue model at the speed of AI. Today we’re going to talk about how AI chatbots are siphoning off audience attention—and what forward-thinking publishers can do about it instead of panic-refreshing their analytics…

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#725: Consumer confidence...and caution...with Eric Miao, Attentive 25:00

2M ago25:00

25:00

Are brands prepared for a consumer base that's simultaneously more confident and more cautious? Agility requires not just reacting to current consumer behavior but anticipating the shifts to come. It also requires a deep understanding of the nuances within different consumer segments, particularly as generational behaviors diverge. Today, we're goi…

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Customer Success Playbook Podcast S3 E72 - Adrian Swinscoe - Enhancing Customer Experience with AI 9:37

2M ago9:37

9:37

Send us a text Dive into the rapidly evolving world of AI with Adrian Swinscoe as we wrap up our three-part series on how to keep AI from becoming just another buzzword. This episode unpacks the flood of AI tools hitting the market, the challenge of maintaining a human touch in customer experience, and strategies to avoid the dreaded “tech for tech…

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Behind the Tech: How Dialogue Design Really Works (Deep Learning with PolyAI podcast, Ep. 82) 39:22

2M ago39:22

39:22

Send us a text Ever wonder what really makes an AI voice feel human? In this episode of Deep Learning with PolyAI, an all-star panel from our dialogue design and engineering teams takes you behind-the-scenes to share how the hardest part of CX automation actually works. From latency and personalization to multichannel design and our in-house Raven …

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The value of hyperpersonalization and the state of CX - Interview with Greg Kihlström of The Agile Brand 1:01:17

2M ago1:01:17

1:01:17

Today’s episode of the Punk CX podcast is with Greg Kihlström from The Agile Brand. Greg is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. A couple of months ago, Greg invited me to be a guest on his sho…

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Are you leaving revenue on the table in customer experience? 24:33

2M ago24:33

24:33

On this episode, we explore strategies that transform customer experience into a revenue engine — and how to communicate CX wins with language that resonates with C-suite executives. As customer expectations increase and budgets tighten, organizations are looking for ways to quantify the value of their CX initiatives. Our expert guests share proven…