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Think you know Gen Z? Think again - Interview with Matt Powell of Great State

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Content provided by Adrian Swinscoe | Customer Experience Strategy Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adrian Swinscoe | Customer Experience Strategy Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today’s episode of the Punk CX podcast is with Matt Powell, Creative Director at Great State, a digital product and service design agency. Matt joins me today to talk about some research that they recently released called Shifting States, which examines Gen Z behaviours and digital expectations. We explore the implications of this research, what it means for brands, and how they should adjust their thinking and marketing. Additionally, Matt outlines five principles that will help brands build reciprocal loyalty, particularly with their Gen Z customers.

This interview follows on from my recent interview – Why most brands build chatbots backwards – Interview with Sophie Cheng of Sinch – and is number 554 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

  continue reading

548 episodes

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iconShare
 
Manage episode 507104321 series 3013800
Content provided by Adrian Swinscoe | Customer Experience Strategy Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adrian Swinscoe | Customer Experience Strategy Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today’s episode of the Punk CX podcast is with Matt Powell, Creative Director at Great State, a digital product and service design agency. Matt joins me today to talk about some research that they recently released called Shifting States, which examines Gen Z behaviours and digital expectations. We explore the implications of this research, what it means for brands, and how they should adjust their thinking and marketing. Additionally, Matt outlines five principles that will help brands build reciprocal loyalty, particularly with their Gen Z customers.

This interview follows on from my recent interview – Why most brands build chatbots backwards – Interview with Sophie Cheng of Sinch – and is number 554 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

  continue reading

548 episodes

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