Best AB Production Podcasts (2025)

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Von 60 CRM-Attributen allein für SPICED zu 80% Forecast Accuracy - EP 131 🇩🇪 | Henric Meinhardt 16:47

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2d ago16:47

16:47

60 Attribute nur für das SPICED Framework – und niemand nutzt sie. Erst letzte Woche saß ich mit einem Post-Seed-Gründer zusammen. Sein Team? Sechs Sales Reps. Das CRM? HubSpot, vollgepackt mit Dutzenden Feldern. Von außen: strukturiert und professionell. Aber dann schaue ich genauer hin: Die Reps arbeiten nicht mit dem System, sondern dagegen. Att…

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1 Mio. ARR ohne Product-Market-Fit: Wie du mit 4 Dimensionen echte Klarheit bekommst - EP 130 🇩🇪 | Michael Sauter 35:29

9d ago35:29

35:29

Erst letzte Woche saß ich mit einem Gründer zusammen. Sein Startup? 1,2 Millionen ARR. Awards gewonnen. Erfolgreich Geld eingesammelt. Von außen: ein Erfolg. Aber dann schaue ich genauer hin: Das Team kämpft. Jeder Kunde ist ein Einzelkampf. Die Churn-Rate? Will er mir gar nicht sagen. Und auf die Frage "Wird es einfacher?" – Schweigen. Der Gründer…

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✨️ Special Episode ✨️ How to make The Internet mad at you for raising your prices (plus: how to raise SaaS prices without raising ire) | Behind the Scenes of the Pricing Increase Emails Report by Open ... 28:11

13d ago28:11

28:11

Shownotes: When SaaS companies raise their prices, the internet explodes – but why do some brands face massive backlash while others skate by unscathed? If you're Jess Haney, you don’t just follow the drama, you collect over a dozen pricing increase emails, analyze the social media storms that follow – and distill the patterns into a must-read repo…

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9,2 Mio. € Series A: Wie Sunhat Repeatability mit Enterprise-Kunden knackte - EP 129 🇩🇪 | Lukas Vogt 35:49

17d ago35:49

35:49

9,2 Millionen Euro. Series A. Im September 2025. Angeführt von CommerzVentures, mit Participation von Capnamic, EnBW New Ventures, xdeck und WEPA Ventures. In einem der härtesten Finanzierungsumfelder der letzten Jahre hat Lukas Vogt, Co-Founder und CEO von Sunhat, seine Series A erfolgreich geschlossen. Anfang 2025 durfte ich mit Lukas und seinem …

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Warum "Needy Sales" Millionen kostet – und welche 10 Sätze ab morgen deine Win-Rate verdoppeln - EP 128 🇩🇪 | Constantin Papadopoulos 30:05

24d ago30:05

30:05

Viele Deals sterben auf den letzten Metern. Nicht wegen eines schlechten Produkts oder hohen Preisen. Sondern, weil deine Sales Reps "needy" sind. Sie klammern sich an jedes "Klingt gut", haben Angst vor kritischen Fragen, disqualifizieren nicht – und verlieren Deals genau dann, wenn sie denken, sie hätten gewonnen. In dieser Episode spreche ich mi…

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Vom GTM-Chaos zum klaren System - mit dem 3 C-Framework - EP 127 🇩🇪 | Classics mit Anastasia Albert 37:50

1M ago37:50

37:50

Sales pitcht Feature X. Marketing bewirbt Benefit Y. Customer Success erklärt Use Case Z. Und der Kunde versteht nur Bahnhof. Willkommen im GTM-Chaos, das viele B2B-SaaS & AI-Startups durchleben – nicht, weil die Teams schlecht sind, sondern weil das strategische Fundament fehlt. In dieser Classics-Episode spricht Björn W. Schäfer mit Anastasia Alb…

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Series 6 Episode 11 - Experimentation for retention: Can you test your way to reduced subscription churn? 35:37

1M ago35:37

35:37

This month on #TheBigLift we are joined by Danni Betts, CRO Lead at Tank, as well as Chris Hood, Global Sales Manager at Webtrends Optimize. They explore how the use of CRO can be used to understand friction points in a customer's subscription journey, identifying which customers are most at risk and tailoring interventions to encourage them to sta…

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3x Growth, Zero Friction: The Tightest Marketing-Sales Alignment I've Seen in B2B SaaS - EP 126 🇬🇧 | Theresa Engl & Lars Thalmann (@Holycode) 34:48

1M ago34:48

34:48

When Lars Thalmann and Theresa Engl joined Holycode, they found no CRM, and growth was driven purely by the founders and their networks. What they built in just 1.5 years: 5x more leads 3x more opportunities 3x more new clients 2x revenue growth 1.5x faster pipeline velocity SQL-to-Opportunity conversion up 40% Net Promoter Score above 60% The secr…

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Customer Success von 0 aufbauen: Das Playbook – CS-Teamaufbau bei WorkFlex - EP 125 🇩🇪 | Classics mit Cara Benecke 33:41

1M ago33:41

33:41

In dieser Classics-Episode der Funky Flywheels Show spricht Björn W. Schäfer mit Cara Benecke, Leiterin Customer Success bei WorkFlex, über den strukturierten Aufbau von Customer Success in frühen B2B-SaaS-Startups. Was du lernst: Warum Cara erst 6 Monate Sales + CS parallel machte (und warum das der Schlüssel war) Der "Sales & CS Win Channel": Ver…

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Vom Papp-Prototypen zum 500-Millionen-Exit - EP 124 🇩🇪 | Manuel Bönisch & Marc-David Wagner (ProGlove) 34:33

2M ago34:33

34:33

Vom Papp-Prototypen zum 500-Millionen-Exit – und warum alle eure Champions einen Business Case rechnen müssen Letzte Woche rief mich ein Gründer an: "Björn, unsere Champions lieben das Produkt, aber die Deals gehen nicht durch." Ich fragte: "Hat dein Champion einen Business Case gerechnet?" Stille. Das ist nicht die Ausnahme, das ist die Regel. In …

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CFB Week 8 Preview w/ Mo Murphy 46:44

2M ago46:44

46:44

Jeff and Mo break down the biggest games and biggest potential upsets for week 8.

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Die Win Rate Lüge: warum die meisten CRMs die Win Rates falsch berechnen - EP 123 🇩🇪 | Classics Robert Gimbel 38:12

2M ago38:12

38:12

In dieser Classics-Folge spreche ich mit Robert Gimbel - dem Mann, der bei Camunda den Weg von 5 auf über 100 Millionen ARR mitverantwortet hat - über die fundamentalen Fehler, die die meisten aller B2B-SaaS-Teams bei der Berechnung ihrer Abschlusswahrscheinlichkeiten machen. Das lernst Du in dieser Folge: ✅ Warum die Standard-CRM-Berechnung Schrot…

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„Alleine hätte es 12 Monate gedauert“ – Traide.AI’s 8-Wochen-Sprint zu Sales-Struktur & Pipeline-Klarheit - EP 122 🇩🇪 | Leonie Althaus 11:25

2M ago11:25

11:25

„Alleine hätte es 12 Monate gedauert“ – Traide.AI’s 8-Wochen-Sprint zu Sales-Struktur & Pipeline-Transparenz In dieser Episode spreche ich mit Leonie Althaus, CEO & Co-Founder von Traide.AI, über den Weg von schnellem Wachstum ohne klare Prozesse hin zu einem strukturierten Sales-System mit messbarer Pipeline-Kontrolle in HubSpot. Leonie beschreibt…

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NFL QB Rankings Update w/ Stewart Brooking 1:20:57

2M ago1:20:57

1:20:57

Stewart Brooking joins the show to discuss the good, bad, and ugly of his 2025 NFL QB rankings through week 4.

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Series 6 Episode 10 - Are you wasting your marketing budget on poor conversion tactics? 27:59

2M ago27:59

27:59

This month on #TheBigLift we are joined by Myles Humphrey, Head of CRO at Fresh Egg. On this episode, Myles discusses his view that we need to think differently about the 'Volume = Results' approach, and that companies should exploit their owned assets more. By this, he means instead of focusing heavily on PPC, businesses should get more value out …

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REPLAY: Plain text emails might be exactly what your email marketing strategy is missing| Takeaways from Winning Winback 10:56

2M ago10:56

10:56

♻️ This is a replay episode originally aired on September 25, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategie…

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Der 25-Kunden-Realitätscheck: Von zahlenden Kunden zu echtem Impact und einem skalierbaren Produkt - EP 121 🇩🇪 | Alexander Weltzsch 33:16

2M ago33:16

33:16

🎙️ Brutaler Realitätscheck mit Alexander Weltzsch (DealCode): Warum 25 zahlende Kunden noch kein Product-Market-Fit sind In dieser Episode spreche ich mit Alexander Weltzsch, Co-Founder & CEO von DealCode, über die harten Wahrheiten der Skalierung. Alexander teilt offen seine Learnings aus 18 Monaten Pivot-Schmerz – vom ersten Produktansatz mit Pre…

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College Football Week 5 IMPACT Games w/ Mo Murphy 1:00:11

3M ago1:00:11

1:00:11

Jeff and Mo break down the most impactful games of the highly anticipated week 5 lineup.

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College Football Week 5 Preview w/ Brandon Pope TV 1:00:57

3M ago1:00:57

1:00:57

An all-pro guest, Brandon Pope, joins Jeff this week! They break down the biggest games of the biggest 2025 College Football weekend.

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REPLAY: How SparkToro prioritizes feature requests, builds relationships, and shares killer pasta recipes with a combo feedback-retention-winback email (with Rand Fishkin) | Winning Winback 31:17

3M ago31:17

31:17

Shownotes: ♻️ This is a replay episode originally aired on September 18, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When your audience…

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REPLAY: Don't write emails in a silo | Takeaways from Template Teamwork 9:53

3M ago9:53

9:53

♻️ This is a replay episode originally aired on February 26, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies…

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Von Founder-Led Sales zur skalierbaren GTM-Organisation - EP 120 🇩🇪 | Classics mit Charlotte Rothert 16:46

3M ago16:46

16:46

In dieser Classics-Folge aus dem August 2024 führe ich ein schonungslos offenes Gespräch mit Charlotte Rothert, Gründerin von doinstruct, über eine DER Erfolgsgeschichten in der Zusammenarbeit mit Early-Stage Startups zwischen 1-5 Mio. ARR. Was damals als "Hilfe, ich hab drei AEs gehired und wenig Ahnung" begann, mündete 15 Monate später in eine €1…

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REPLAY: How Semrush moshed their two best emails into a single template that wins across price points and products (with Taylor Raffa) | Template Teamwork 22:35

3M ago22:35

22:35

♻️ This is a replay episode originally aired on February 19, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ What happens when you’re revie…

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REPLAY: Even a $1 price increase email is risky | Takeaways from Raising Rates 10:58

3M ago10:58

10:58

♻️ This is a replay episode originally aired on April 09, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Shownotes: Let’s dive into the st…

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So erkennst Du echten Product-Market-Fit (PMF). Der ultimative Guide für B2B SaaS & AI Startups - EP 119 🇩🇪 | Solo 11:07

3M ago11:07

11:07

Product Market Fit finden ist der heilige Gral für alle B2B SaaS & AI-Gründer:innen. Doch die meisten "erfolgreichen" Startups haben gar keinen echten Product Market Fit. Sie haben nur teure Traction. In dieser Solo-Folge mit Björn W. Schäfer lernst du den entscheidenden Unterschied zwischen Traction und Product Market Fit, warum die meisten B2B Sa…

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VC Isn't the Only Way: Building Your Million-Dollar Brand with Dominique Gagnon 39:45

3M ago39:45

39:45

In this episode of Beauty and the Brand, host Aggie Burnett sits down with Dominique Gagnon—brand builder and award-winning innovator and growth strategist, Dominique helped found category-creating health & wellness brands like DEINDE, Caldera + Lab, and isbel&co. Dominique shares her insider perspective on what it takes to secure funding in today’…

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College Football Week 2 Reactions w/ Coach Mo 41:11

3M ago41:11

41:11

Jeff and Mo Murphy are back to break down a surprisingly interesting Week 2 of College Football and throw out a few classic NFL overreactions.

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REPLAY: How Detrack used a simple feature table in email to increase prices amidst economic uncertainty – without losing customers | Raising Rates 10:25

3M ago10:25

10:25

♻️ This is a replay episode originally aired on April 02, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Shownotes: When you're a logistic…

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REPLAY: Even pretty emails should sell | Takeaways from Crafting Conversions 7:54

3M ago7:54

7:54

♻️ This is a replay episode originally aired on May 28, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies and …

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"Man muss sich helfen lassen wollen" – 9 Monate intensive GTM-Transformation bei Operations1 - EP 118 🇩🇪 | Classics mit Daniel Grobe 41:36

3M ago41:36

41:36

In dieser Classics-Folge aus dem Oktober 2024 spreche ich mit Daniel Grobe, Gründer von Operations1, über eine meiner intensivsten GTM-Transformationen. 9 Monate, jede Woche mindestens ein Meeting und immer ein wenig besser. Diese Folge dient als Blaupause für die brutalen Wahrheiten über echte Veränderung bei Startups zwischen 1 und 5 Millionen AR…

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How Sudz Cauldron Uses Email as Its #1 Marketing Conversion Driver (And How You Can Use It Too) 34:23

3M ago34:23

34:23

In this episode of Beauty and the Brand, host Aggie Burnett sits down with Olivia Sanchez, founder of Sudz Cauldron, to unpack how a self-funded Latina entrepreneur transformed her haircare business by leaning into her “why,” optimizing SEO, and choosing the right marketing channel. Olivia reveals how she stopped mirroring other brands, built retai…

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College Football Week 1 Overreactions with AB 42:22

3M ago42:22

42:22

Jeff and AB discuss their head-to-head clash in Columbus and everything else from week 1 of the 2025 CFB week 1.

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REPLAY: How we brewed Four Sigmatic’s Black Friday emails using customer reviews and a heaping spoonful of creativity | Crafting Conversions 6:54

3M ago6:54

6:54

Shownotes: ♻️ This is a replay episode originally aired on May 21, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When your client has spe…

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REPLAY: The #1 strategy for high-touch abandoned cart emails | Takeaways from Budget Breakthrough 13:45

3M ago13:45

13:45

♻️ This is a replay episode originally aired on February 8, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let's dive into the strategies …

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Vom Problem zum Business Impact: Das Discovery-Framework für SaaS-Sales - EP 117 🇩🇪 | Jiri Siklar 31:25

3M ago31:25

31:25

In dieser Folge spreche ich mit Jiri Siklar – Gründer der Software Sales Formula und seit 15 Jahren Experte im Software- und SaaS-Vertrieb bei Unternehmen wie Amazon Web Services und MongoDB – über die Kunst der perfekten Discovery und warum hier bereits über Erfolg oder Misserfolg entschieden wird. Was dich erwartet: Die drei kritischen Fehler, di…

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How C2C Helped Becky Reach a Six-Figure Annual Run Rate in Just 60 Days | with Becky Williams 49:47

3M ago49:47

49:47

When Becky Williams first launched her skincare brand, mil USOS, she marketed broadly to “active people.” The result? Silence. Everything changed after joining C2C. By focusing entirely on her own community—jiu-jitsu athletes with sensitive skin—Becky found the clarity she needed. Each time she narrowed her focus, her conversions doubled, and then …

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Series 6 Episode 9 - Artificial Intelligence makes CRO better if you know your sh**! 33:44

3M ago33:44

33:44

On this episode of #TheBigLift we are joined by Johann Van Tonder, CEO of AWA Digital, who first appeared on our podcast 18 months ago. This episode focuses on the benefits that AI can have to your organisation, rather than just using it to reduce costs. 'Everything will become something that we cannot understand today', says Johann. He argues that…

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REPLAY: How a pricey EdTech brand closed sales with a variation of the 9-word email (with Joanna Wiebe of Copyhackers) | Budget Breakthrough 21:36

3M ago21:36

21:36

Shownotes: ♻️ This is a replay episode originally aired on February 1, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ How do you sell a $2…

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REPLAY: FIRST_NAME is not email personalization | Takeaways from Voter Variations 6:41

4M ago6:41

6:41

♻️ This is a replay episode originally aired on March 12, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies an…

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Von Customer Success zu Customer Value: Warum ein Begriff die gesamte GTM-Organisation transformiert - EP 116 🇩🇪 | Classics mit Steven Lewandowski 40:23

4M ago40:23

40:23

[Diese Folge wurde ursprünglich im September 2024 veröffentlicht. Steven hat in der Zwischenzeit sein eigenes Unternehmen "addressable value" gegründet und berät Software-Anbieter dabei, den Wert ihrer Lösungen zu verstehen, zu quantifizieren und zu skalieren] In dieser Folge spreche ich mit Steven Lewandowski über eine provokante These: Customer S…

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How Hayven by Leah Reached a 1.95% Conversion Rate in Just 90 Days Leah Hacker 41:36

4M ago41:36

41:36

In this episode of The Beauty and the Brand Podcast, licensed aesthetician and founder Leah Hacker shares how she built Hayven by Leah, a clean beauty brand designed for sensitive skin and busy women. Working just 10 hours a week while raising two young children, Leah has grown her business with a conversion rate of 1.95%, an average order value be…

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REPLAY: How the BBC delivered election results via email – as the votes were counted – for 650 constituencies across the UK (with Jay Oram) | Voter Variations 32:10

4M ago32:10

32:10

Shownotes: ♻️ This is a replay episode originally aired on March 5, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When you're sending per…

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REPLAY: Your UX is killing your email performance | Takeaways from Coding Quizzes 8:04

4M ago8:04

8:04

♻️ This is a replay episode originally aired on July 10, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies and…

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Das Pipeline-Paradoxon: Die große Selbstlüge im B2B-Vertrieb - EP 115 🇩🇪 | Solo 15:25

4M ago15:25

15:25

In dieser Solo-Episode deckt Björn W. Schäfer die brutale und unangenehme Wahrheit über B2B Pipelines auf und zeigt, wie die erfolgreichsten 15% der Vertriebsteams ihre Deals systematisch zum Abschluss führen. Was Dich erwartet: Die Progressive Qualifizierungsarchitektur: Ein praxiserprobtes 3-Stufen-System für vorhersagbare Sales-Ergebnisse Das CU…

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REPLAY: How Sinch for Email leveraged interactivity (and April Fools) to get a handle on their multi-segment audience (with Megan Boshuyzen) | Coding Quizzes 27:47

4M ago27:47

27:47

Shownotes: ♻️ This is a replay episode originally aired on July 3, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ When your audience is a …

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Preseason Pressure Ratings w/ Mo Murphy 52:19

4M ago52:19

52:19

Jeff and Mo rate the outside pressure of some of the most discussed players and teams in the upcoming football season.

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The $5 Million Question: How to Create Beauty Products That Set the Standard with Holly Moore 46:19

4M ago46:19

46:19

In this episode of Beauty and the Brand, award-winning product developer and founder of The Ingredientist, Holly Moore, shares what she would create if handed $5 million to launch her dream beauty brand. Known for her “ingredient nerd” roots and a career shaping some of the industry’s most innovative launches, Holly reveals how she’d blend science-…

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REPLAY: Personalization in email marketing isn't as simple as you think | Takeaways from Personalized Problems 10:29

4M ago10:29

10:29

♻️ This is a replay episode originally aired on August 21, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️ Let’s dive into the strategies a…

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Hard Knocks Reaction: Buffalo Bills EP. 1 59:37

4M ago59:37

59:37

AB and Jeff are back for their 5th season of breaking down the HBO series, Hard Knocks!

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MEDDIC: So wird das Revenue-Framework zur gemeinsamen Sprache für Marketing, Sales, CS und Produkt - EP 114 🇩🇪 | Classics mit Michael Rap 34:11

4M ago34:11

34:11

[Diese Folge wurde ursprünglich im März 2024 veröffentlicht und inspirierte den Discovery- und Qualification-Teil meines Bestseller-Buches "Funky Flywheels", in dem ich MEDDIC, SPICED und mein eigenes CUSTOM Framework detailliert gegenüberstelle.] In dieser Folge spreche ich mit Michael Rapp über das MEDDIC Framework – nicht nur als Sales-Tool, son…