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Email Swipes | Email marketing teardowns for SaaS brands
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Content provided by Nikki Elbaz | Email marketing strategist for SaaS brands. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikki Elbaz | Email marketing strategist for SaaS brands or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic?
You send an email of course.
These are real challenges that real SaaS brands faced – and solved – with email marketing.
Listen in on SaaS email marketing experiments that worked – and didn’t – to inform and inspire your own SaaS email marketing strategies.
Every other week, an email marketing expert will share an email story – and the following week, I’ll walk you through the concrete takeaways you can apply to your SaaS email marketing.
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