PR Yourself with Leah Frazier is a fun and informative DIY PR hub for small business owners, entrepreneurs and brands wanting to gain publicity, exposure, and press and media attention without the PR firm price. A noted "media maven", "plug" and coined as Dallas' Olivia Pope, Think Three Media CEO, Leah Frazier, brings in news anchors, influencers, PR pros, publicists, radio personalities, entrepreneurs and more to give practical advice, tips and PR strategies on how to generate publicity ge ...
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Just Liberty: Where Justice and Liberty Meet The whole idea of religious freedom in America has taken a PR hit. For some, it’s a cover for bigotry or tool for Christian nationalists; for others it’s the last line of defense in a society that’s becoming hostile to traditional faith. Is there a better way to think and talk about religious freedom in America that doesn’t buy into political extremes? Join hosts Alan Reinach, executive director of the Church-State Council, who has been litigating ...
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For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you. With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is. Join us every week as our host, Gloria Chou, award-winning small business PR exper ...
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Welcome to the Red Lorry Yellow Lorry Talking TechComms podcast where we discuss all things b2b tech PR, marketing and communications. Our clients include innovative start-ups, leading technology brands and world-famous multinationals. Through our offices in London, Berlin, Boston and Los Angeles, and our global PR agency network, Convoy, we manage their reputations worldwide.
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Tired of spinning your startup wheels but never gaining traction? Buckle up, founders and CEOs, because this podcast is your rocket fuel to profitability! Every week, we ignite explosive conversations with bold-faced founders, brainy experts, and even a few out-of-this-world vendors. Get ready to crack the code on growth, master employee engagement, and blast through your scaling goals. We’re talking real-world strategies, actionable tips, and perspectives that’ll make your business do a cos ...
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Florida Business Minds is a weekly podcast focused on the top business leaders in our state. Each week, we profile executives from across the state, rotating between the Tampa Bay, South Florida, Orlando and Jacksonville markets. Florida Business Minds is proudly presented by The Business Journals of Florida and sponsored by Peoples Gas.
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All you need to know about Turkey with John Lubbock...
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This Podcast is designed for Entrepreneurs, Small Biz Owners, and Publicists. As each episode will be under 30 min and will have a specific topic, each listener will walk away with new knowledge, advice and more confidence in how to maneuver within the PR world.
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Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy. This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also be ...
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This podcast is for runners over 50 who want to recover from sessions quicker, run pain and injury-free, improve their endurance and run faster into their 50s, 60s and beyond.
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The Royal Exclusive Show, your go-to for an insider's take on the world of royalty! Hosted by Matt Wilkinson, The Sun's Royal Editor, catch weekly exclusive interviews and the latest captivating Royal news. Join us as Matt unveils the monarchy's updates, connecting with key figures from authors to palace insiders. Don't miss the inside scoop – exclusively on The Sun's podcast series. https://www.thesun.co.uk/royals/ Hosted on Acast. See acast.com/privacy for more information.
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Succeed at Growing and Scaling Your Entrepreneurial Business. Join executive coach, consultant and founder of Awareness Strategies, Michelle Nedelec, while she interviews CEO's and Experts in Business to bring you their proven wisdom on how you can grow and scale your business. If you’re an entrepreneur with a brilliant idea who’s looking for mentors with practical solutions to your problems this show is for you.
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A collection of podcasts developed by Sage College Publishing. Learn more at collegepublishing.sagepub.com.
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The Financial Advisor Marketing Playbook is a podcast/video series for high-performing financial planning professionals that are committed to improving their craft, helping their clients, and growing their business. Hosted by Mark Mersman, this series contains a wide variety of content – from quick win ideas to long-form interviews, each episode provides actionable marketing ideas and insights that can be implemented easily into your practice. From digital marketing to traditional direct-res ...
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Here we discuss all things youth ministry and how Mentorship is an important tool for youth ministers. Support this podcast: https://podcasters.spotify.com/pod/show/youthministrymentor/support
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Subscribe to receive every episode of every show on the FIR Podcast Network
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Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!
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Hi, we're Rent the Runway Foundation's Project Entrepreneur – we're here to share lessons learned and equip you with the knowledge, ideas and concepts to help you bring your business to the next level.
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UNVARNISHED STORIES OF TRANSFORMATION FROM CREATIVE, WISE WOMEN You are the co-creator of your life, but what happens when you find yourself on the precipice of change and unsure of what’s next? The Imaginals podcast invites you to explore seminal moments of personal change. Together, we move forward, drawing wisdom and inspiration from creative and insightful women as we explore their journeys of transformation. Imaginal cells are those responsible for a caterpillar's incredible transformat ...
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UFOs/UAPs, new scientific theories and discoveries, astronomy, space exploration, artificial intelligence, along with future technology and trends are discussed with top experts and scientists. From the scientific mysteries of today, to the innovations and technologies that will set the pace for the world of tomorrow, Rebelliously Curious is a podcast that explores science, technology, and the unexplained in rich, colorful conversations tailored for the passionately inquisitive mind. In ever ...
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Welcome to the Communication Strategy That Works podcast. I'm Emma, your host, and I am making it my mission to help you get the 'comms stuff' right, spend your money more wisely, and have much more impact. I'm an in-house expert turned external advisor, and I help you if you're a 'comms' and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics t ...
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Hosted by beloved design-insider Michael Boodro, The Chairish Podcast looks behind the glamour of the interior design industry at a time when all aspects of the business, from sourcing to marketing to client communication to underlying business models are undergoing rapid disruption. Drawing on experience and insights from today’s top practitioners, including leading designers, architects and manufacturers, this podcast is an essential tool for interior design professionals. Hosted on Acast. ...
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Create it till you make it is a new podcast from Stitch. Join our summer intern Grace as she talks to senior people from across the creative industries and startup scene about how they created, innovated and made their way to where they are today. Expect to hear about first jobs, lessons learnt and lots of advice. We're a tool to help companies manage their network of external creative talent, helping you to find the right people when you need them. You can find out more about us at stitchapp.co
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Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast
Greg McDaniel & Matt Johnson -Learn How To Blend High-Tech & High-Touch Real Estate Marketing
Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business. Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Kirby Skurat, Aaron Wittenstein, Marti Hampton and many more. You’ll learn how to make 100+ calls ...
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There is no better brand than YOU. Personal branding is the art of positioning yourself as the go-to man in your niche. Whether it may be PR, Getting featured in top publications such as Forbes, Entrepreneur, The Huffington Post or may it be creating a community of people around you who care for you and your work. This show is focused on making you the brand you deserve to be. I won't tell you the secrets behind personal branding. That's right. I won't tell you because I will show you 'How' ...
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The Next Big Thing podcast interviews brilliant founders and industry experts to inspire listeners on their journey toward launching the next game-changing brands and products. Through this podcast, you'll gather tips from innovative entrepreneurs, experts, and seasoned founders who have built, grown, or scaled companies. If you're interested in entrepreneurship, supporting female founders, and learning about the latest industry trends, then subscribe to The Next Big Thing!
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Welcome to productivity podcast for women leaders by women leaders. My mission is to use productivity to smash the patriarchy. My guests and I reframe how women think, feel, and act in a productive way so that gender roles are questioned and women are set free from all the plates they hold in hands. Be inspired and motivated to take control over your day so that you can achieve those big and bold goals in business and life. Please subscribe for new episodes! To be a guest on my show sign-up ...
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SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that ...
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Remotely Possible, created and hosted by Adam Riggs, is a podcast about the people shaping the future of work. Adam talks with business leaders, tech innovators, and software partners about building and sustaining a collaborative environment for hybrid or fully remote teams. Remotely Possible seeks to spotlight the people and leaders who are shaping the successful and innovative future of work.
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Despite the latest new digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover inclu ...
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Jacksonville: PR Pro Jason Mudd - The Tools Have Changed, But the Profession Remains the Same
23:44
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23:44Naturally curious and an early adopter of the internet and more recently artificial intelligence, Axia Public Relations CEO Jason Mudd has built a national PR powerhouse from Jacksonville. In this episode, JBJ Editor-in-Chief James Cannon connects with Mudd for industry insight that benefits business owners and fellow PR teams.…
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Digital PR isn’t just for links - it’s a powerful tool to build your brand - Danielle Neah Amponsah
15:16
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15:16Danielle Neah Amponsah shares why digital PR isn’t just for links - it’s a powerful tool to build your brand. Talking points include: How do you run a successful digital PR campaign in 2025? How does digital PR integrate with other marketing channels? Is digital PR part of SEO? How do digital PR and SEO work more effectively together? How do you me…
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Why tracking LLM traffic matters - with Sean Barber
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16:37Sean Barber shares why tracking LLM traffic matters. Talking points include: Why does tracking LLM traffic matter? How do you go about doing this? What LLMs are driving the most traffic at the moment? How should an SEO optimize for LLMs? What are some specific steps that SEOs should take to optimize for LLMs? Why is this important compared with oth…
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47: Wading into the weeds - Catholic charter school Supreme Court case -with Todd McFarland.
36:20
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36:20Why is a church with a 150-year history of supporting church-state separation sitting out the much-debated St. Isidore charter school litigation, which implicates the First Amendment establishment clause? Answer: It's complicated. Guest: Todd McFarland, deputy general counsel, Seventh-day Adventist world church Show Notes: Opinion of the Oklahoma S…
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Christine Carter on Choosing Purpose Over Happiness, Overcoming Anxiety, and Accepting Loss
38:50
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38:50In this episode of The Imaginals, host Ashley Wick sits down with Christine Carter, Ph.D. — sociologist, coach, and author of The Sweet Spot, Raising Happiness, and The New Adolescence. For over 25 years, she’s been a guiding voice in the science of well-being, helping shape UC Berkeley’s Greater Good Science Center and bringing insights to stages …
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Why Global EEAT needs to be a local strategy - with Edward Ziubrzynski
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16:23Edward Ziubrzynski explains why global EEAT needs to be a local strategy. Talking points include: What do you mean by EEAT being a local strategy? How could an EEAT strategy vary in different locations? What local considerations do brands generally need to be aware of? How do you strategically roll this out if you’re a big company? How does this im…
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Orlando: Tavistock CEO Craig Collin Shares Lake Nona Magic
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27:39Perhaps no development company in America does large scale master-planned communities as well as Tavistock. With Lake Nona and Sunbridge in Central Florida, and Pier Sixty-Six in Fort Lauderdale, Tavistock is redefining how thousands of people live- with the input of residents. CEO Craig Collin shares his insight and vision with OBJ Editor-in-Chief…
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ALP 269: Pricing psychology for agency clients
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21:50In this episode, Chip and Gini discuss the psychology of pricing within agencies. They cover topics such as the importance of being confident in your pricing, avoiding negotiating against oneself, and the benefits of premium pricing. Gini highlights her experiences with male and female negotiators, emphasizing how women often undervalue themselves.…
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3 Ways to Overcome The Fear of Being Seen
14:44
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14:44Want to get featured in the media but feel held back by fear, imposter syndrome, or the anxiety of being seen? In this episode of Small Business PR, I share the 3 powerful PR mindset shifts every small business owner needs to confidently show up, pitch their story, and land media coverage—without second-guessing themselves. Whether you're a founder…
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Tackle local marketing & SEO with cognitive insights - with Myriam Jessier
18:41
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18:41Myriam Jessier and David Bain talk about the importance of tackling local marketing and SEO with cognitive insights. Discussion points include: What do you mean by cognitive insights? How can cognitive insights help with local marketing? How can familiarity help to build your brand? What’s an example of hyper-localised content? How do you deliver h…
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The SECRET Tool Runners Over 50 Avoid (But Really Shouldn't)
40:53
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40:53This episode of the podcast is brought to you by Active Forever - Use FAST at checkout and get 10% off your first order If you have a question you'd like answered on the podcast you can submit it here: https://coachparry.com/fbf-question Also, while you're here, grab your spot in our upcoming Faster Beyond 50 Masterclass if you'd like to run pain a…
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Maximise your global reach by treating each international market as unique - with Lau Miguez
16:26
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16:26Maximise your global reach by treating each international market as unique and creating tailored campaigns that resonate with local audiences. Lau Miguez and David Bain discuss: What do you mean by treating each international market uniquely? You say Transcreate, Don’t Translate - what does that mean? What other content creation tips do you have wh…
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Revd Professor David Wilkinson on Faith, Science, and the Evolving Cosmos of Culture | RC 83
1:01:59
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1:01:59Guest Revd Professor David Wilkinson stands at a fascinating crossroads shared by many scientists and theologians. Today, we explore the intersections of religion, astrophysics, and culture. As modern science moves beyond strict materialism into questions of meaning, consciousness, and even the metaphysical, faith and science are no longer at odds—…
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Find ways to look beyond what SEO tools show you - with Sinead McLarty
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16:43In this episode, Sinead shares that you should find ways to look beyond what SEO tools show you, and that you sometimes you have to go manual to stand out. Discussion points include: What are examples of not getting enough information from tools? When Media databases don't show you the most relevant contacts, how do you get the most relevant contac…
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AI Meets Copy: Productivity Hacks That Still Feel Human - AI Series Episode 2
23:25
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23:25AI Meets Copy: Productivity Hacks That Still Feel Human In this episode of Cracking Copy, Ella and Minnie explore how generative AI can streamline your writing workflow—without losing the human touch. From brainstorming ideas and building content outlines to refining drafts and automating repetitive tasks, we look at where AI can genuinely boost pr…
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The Relationship Master Key: Building Spheres of Influence
22:32
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22:32Send us a text Click the customized link to get a free sample of Brad's book, purchase options, and schedule time on his calendar: https://bradenglert.com/scalingpeople/ Ever wondered why some professionals seem to effortlessly build powerful networks while others struggle to make meaningful connections? In this thought-provoking conversation, Brad…
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No-Click SEO is reshaping how businesses approach search visibility - with Rose Tero
16:58
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16:58In a world where over 65% of searches end without a click, No-Click SEO is reshaping how businesses approach search visibility. David and Rose discuss: Why is no-click SEO a thing? Why are traditional click-through rates (CTR) are no longer the best success metric? How are Google’s AI-driven search features (SGE, featured snippets, and People Also …
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Violinist Yuki Numata Resnick on Music as a Tool for Change and Finding Purpose Beyond the Applause
54:38
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54:38Violinist, educator, and nonprofit leader Yuki Numata Resnick has spent her life exploring the transformative power of music—not only as an artist, but as a changemaker. Originally from Vancouver, Yuki has performed on some of the world’s most iconic stages, from the Sydney Opera House to Carnegie Hall, and has recorded with artists including The N…
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The importance of approaching link building differently in the age of AI - Alexandra Tachalova
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15:59In this episode, David and Alexandra discuss the importance of approaching link building differently in the age of AI-summarized results. Topics discussed include: Why is link building different now? How do we focus on acquiring links now? How do we measure success?By Majestic.com
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Tampa Bay: Alicia Schulhof on Challenges and Opportunities in Pediatric Care
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21:58Johns Hopkins All Children's Hospital has found the right leader in Alicia Schulhof. She brings over 20 years of leadership in health care and is revitalizing the hospital's image and impact in the community. It’s expanding into Wesley Chapel, a rapidly growing area, with a 56-bed hospital and additional clinic space. In this episode, she shares he…
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Hiring, onboarding, training, sales—it all gets easier with one thing: a documented process. In this episode of The Business Ownership Podcast I interviewed Adi Klevit. Adi is the leader and visionary of Business Success Consulting Group. Her twenty-five years of knowledge and experience as a trained Industrial Engineer, management consultant, and …
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ALP 268: Identifying and managing agency owner burnout
19:01
19:01
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19:01In this episode, Chip and Gini discuss the prevalent issue of burnout among agency owners. They explore the different types of burnout, including cyclical and long-term burnout, and offer strategies to identify, cope with, and prevent it. Key recommendations include taking regular breaks, understanding personal energy drains and boosts, and adjusti…
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When Low Heart Rate Running Doesn't Work (& Other Questions)
38:51
38:51
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38:51This episode of the podcast is brought to you by Active Forever - Use FAST at checkout and get 10% off your first order If you have a question you'd like answered on the podcast you can submit it here: https://coachparry.com/fbf-question Also, while you're here, grab your spot in our upcoming Faster Beyond 50 Masterclass if you'd like to run pain a…
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46: Skeptics of church-state separation versus the historical record - with Steven Green.
37:12
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37:12How can we make sense of competing visions for the role of religion in American governance? We can start by following the paper trail left by Thomas Jefferson and James Madison. Guest: Steven K. Green, Professor of Law and Director of the Center for Religion, Law & Democracy, Willamette University Show Notes: New book by Steven Green, The Grand Col…
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FIR #462: Cheaters Never Prosper (Unless They’re Paid $5 Million for Their Tool)
1:30:45
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1:30:45A Columbia University student was expelled for developing an AI-driven tool to help applicants to software coding jobs cheat on the tests employers require them to take. You can call such a tool deplorable or agree with the student that it’s a legit resource. It’s hard to argue with the $5 million in seed funding the student and his partner have ra…
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How do you use data to design highly effective digital PR campaigns? With Andreas Voniatis
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16:14With Google reducing the payoff from SEO by introducing AIOs, building authority is becoming ever more important. But how do you use data to design highly effective digital PR campaigns? In this episode, David's questions to Andreas include: - You suggest Benchmarking link volumes, quality and velocities to see where you are vs competitors - what d…
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What’s Actually Working on Instagram in 2025 w/Shannon Mckinstrie
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27:05Are you tired of following Instagram formulas, tips, and tricks that no longer work? You’re not alone—and you’re not doing anything wrong. In this episode of Small Business PR, host Gloria Chou chats with Instagram strategist and content expert Shannon McKinstrie—an Instagram OG with over 270,000 organic followers. Together, they unpack what’s actu…
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Not Everyone Can Rep You: Why Your Team IS Your PR
29:39
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29:39Send us a text In today's episode of PR Yourself with Leah Frazier, we're diving deep into a truth that too many overlook: not everyone is qualified to represent you. From agents and managers to publicists and brand reps, the people you choose to speak and act on your behalf are a direct reflection of your brand. Leah breaks down why your inner cir…
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There’s nothing more discouraging than pouring your heart into a book… only to watch sales stall or never take off at all. But before you assume your book is the problem, let’s take a closer look. Because chances are, it’s not your writing. It’s your marketing. In this episode, Marcus and I walk you through a 5-step Book Sales Audit to help you pin…
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Tackling Changes from Algorithm Updates - with Sally Raymer
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14:28Sally Raymer talks about how you should go about tackling changes from algorithm updates. Discussion points include: How do you keep track of Algorithm Updates? How do you decide what are the key algorithm updates to act on? How soon do you act? Changes in intent / competition / volatility How do you analyze changes in user intent? How do you deter…
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FIR #461: YouTube Trends Toward Virtual Influencers and AI-Generated Videos
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21:21Videos from virtual influencers are on the rise, according to a report from YouTube. And AI will play a significant role in the service’s offerings, with every video uploaded to the platform potentially dubbed into every spoken language, with the speaker’s lips reanimated to sync with the words they are speaking. Meanwhile, the growing flood of AI-…
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The importance of refreshing old content - with Filipa Serra Gaspar
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16:14Filipa Serra Gaspar talks about the importance of refreshing old content. Discussion points include: How do you select the content that needs to be refreshed? What metrics are you looking at when deciding on the content that needs to be refreshed? How do you know when to refresh the content, when to delete the content and when to leave it alone? Ho…
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Zora Artis on Bridging AI and Human Connection in Internal Communication
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36:20Zora Artis is a leading voice in strategic internal communication with a passion for how IC can lead the integration of AI into the workplace in ways that reinforce, rather than replace, human connection. In this FIR Interview, Neville Hobson and Shel Holtz speak with Zora about how artificial intelligence is reshaping internal communication, promp…
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Vivek Shankar shares why AI is here to stay and what to do about it. Talking points include: Why is AI here to stay? What does that mean for content marketers? What do you mean by implementing AI successfully? You talk about models - are these best models to use for different industries? What is the wrong way to implement AI? How do you ensure qual…
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45: An "outsider's" perspective on Christianity and American democracy with Jonathan Rauch
37:24
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37:24What can a Jewish atheist teach us about the vital role Christianity plays in maintaining the health of the American republic? Guest: Jonathan Rauch, author and Brookings Institute fellow Show Notes: Book by Jonathan Rauch, Cross Purposes: Christianty's Broken Bargain with Democracy https://www.amazon.com/Cross-Purposes-Christianitys-Bargain-Democr…
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Nail on-page SEO before doing anything else! With Olga Zarr
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15:57Olga Zarr shares why you need to nail on-page SEO before doing anything else. Talking points include: Why are aspects of on-page SEO often neglected? What aspects of on-page SEO are key for 2025? How do you know which aspects of on-page SEO to prioritize? Can you achieve much success just by focusing on on-page? Are you saying that off-page isn’t a…
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South Florida: How AI and Hybrid Work are Transforming the Legal Profession
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14:25The pandemic forced change in many industries including the legal profession. Then along came artificial intelligence, saving time but slashing billable hours and altering client expectations. In this episode, SFBJ Editor-in-Chief Mel Melendez welcomes SMGQ Partner and Florida Bar President Roland Sanchez-Medina, Jr. to share how the changing legal…
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New to PR? 3 Ways to Get the Media's Attention
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10:36Want to land media coverage without hiring a PR agency, paying for ads, or having industry connections? In this episode, PR expert Gloria Chou shares the exact framework that has helped thousands of small business owners get featured in Forbes, The New York Times, Marie Claire, and more—without spending a cent. You’ll discover the 3 C’s of cold pit…
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Focus on SEO fundamentals and first principles rather than chasing trends - with Monty Mathur
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15:51Monty Mathur shares about the importance of focusing on SEO fundamentals and first principles rather than chasing trends. Discussion points include: You talk about Applying SEO First Principles - what does that actually mean? How do you ensure that your strategies are aligned to SEO First Principles? What does high authority actually mean? What are…
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19:19 5k PR at 61 - INCREDIBLE Running Comeback From Justin Hill
56:24
56:24
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56:24This episode of the podcast is brought to you by Active Forever - Use FAST at checkout and get 10% off your first order If you have a question you'd like answered on the podcast you can submit it here: https://coachparry.com/fbf-question Also, while you're here, grab your spot in our upcoming Faster Beyond 50 Masterclass if you'd like to run pain a…
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DON'T get distracted by AI tools and algo updates - with Greg Gifford
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21:05Greg Gifford shares about the importance of not getting distracted by AI tools and algo updates. Talking points include: What are the basics? Why are the basics still the most important part of what an SEO does? How long will the basics remain relevant for? Has anything changed about the basics recently? What does getting distracted by AI tools and…
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Circle of Fellows #115: Communicating Amidst the Rise of Misinformation and Disinformation
1:00:58
1:00:58
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1:00:58Misinformation and disinformation aren’t just problems for the news media—they’re also becoming critical concerns for corporate and organizational communicators. Whether it’s a viral post spreading false claims about your company, a deepfake video targeting a leader, a cloned voice trying to trick employees into transferring funds, or AI-generated …
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Don't neglect the SEO fundamentals that move the needle for a website - with Itamar Blauer
17:43
17:43
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17:43Itamar Blauer shares the importance of not neglecting the SEO fundamentals that move the needle for a website. Talking points include: What impact do the fundamentals have? How do you track and measure, how do you stay on top of the fundamentals? What percentage of your time should be spent on the fundamentals rather than newer tactics or strategie…
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AI Copywriting Tools – A Game-Changer or Just a Gimmick?
37:27
37:27
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37:27In this kickoff episode of our AI & Copywriting mini-series, expert copywriters Ella and Minnie explore the booming world of AI copywriting tools—like ChatGPT, Jasper, and Copy.ai—and unpack whether they’re truly revolutionary or just clever tech hype. We dive into how generative AI has gone from novelty to necessity since 2022, with tools now stre…
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The Unsexy Side of Success: Corporate Governance Simplified
22:54
22:54
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22:54Send us a text Corporate governance. Those two words alone can make even the most confident entrepreneur break out in a cold sweat. But what if I told you it doesn't have to be complicated, boring, or something only Fortune 500 companies need to worry about? My conversation with corporate governance consultant Anoushka from Marcelino Marie Solution…
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CWC 108: Helping PR agency clients navigate a challenging communications climate (featuring Rachel Sales)
26:32
26:32
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26:32In this episode, Chip talks with Rachel Sales from the PR agency Enunciate about managing client communications in a chaotic world. Rachel discusses the importance of empathy and strategy in addressing news and its impact on clients. They explore whether brand leaders should comment on current affairs, emphasizing the need for authenticity and alig…
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E-commerce sites are leaving revenue off the table - with Joe Hale
17:39
17:39
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17:39Joe Hale shares why e-commerce sites are leaving revenue off the table. Talking points include: Why does this leave revenue on the table for e-commerce sites? What is the difference between a collection and a category page? What impact does creating & utilising collection/category pages have? How do you measure this impact? How do you optimise your…
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Market Volatility Conversations: What Your Clients Need to Hear
49:03
49:03
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49:03In this episode of Financial Advisor Marketing Playbook, I’m joined by Senior Advisory Business Consultant Kevin Roskam to discuss navigating market volatility with clients. With markets experiencing recent fluctuations, we’ll dive into understanding investor sentiment, differentiating between working and retired clients, and addressing common advi…
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How to Track Exactly Where Your Buyers Are Coming From w/ Kelsey Silver
24:48
24:48
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24:48Still guessing that your customers are probably coming from Instagram? You’re not alone—and you might be missing critical insights that could transform your sales. In this value-packed episode, Gloria chats with Kelsey Silver, a licensed therapist turned data strategist, who specializes in making analytics feel empowering (not overwhelming). Kelsey…
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44: A global trend we can't ignore. Interview with Aykan Erdemir.
35:22
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35:22History's lessons about antisemitism are fading from our collective memory. A new generation must grapple with this age-old form of hate and what it means for minorities of every kind in today's world. Guest: Aykan Erdemir, Anti-Defamation League Show Notes: "The ADL Global 100 Index results: https://www.adl.org/adl-global-100-index-antisemitism Pr…
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