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CWC 108: Helping PR agency clients navigate a challenging communications climate (featuring Rachel Sales)

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Manage episode 477376175 series 1391833
Content provided by The FIR Podcast Network Everything Feed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The FIR Podcast Network Everything Feed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Chip talks with Rachel Sales from the PR agency Enunciate about managing client communications in a chaotic world.

Rachel discusses the importance of empathy and strategy in addressing news and its impact on clients. They explore whether brand leaders should comment on current affairs, emphasizing the need for authenticity and aligning with business goals. Rachel shares a process for determining when and how clients should respond to news events.

The conversation also covers the evolving media landscape, the shift towards contributed content, LinkedIn strategies, and the importance of humanizing client messaging in turbulent times. [read the transcript]

The post CWC 108: Helping PR agency clients navigate a challenging communications climate (featuring Rachel Sales) appeared first on FIR Podcast Network.

  continue reading

139 episodes

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iconShare
 
Manage episode 477376175 series 1391833
Content provided by The FIR Podcast Network Everything Feed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The FIR Podcast Network Everything Feed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Chip talks with Rachel Sales from the PR agency Enunciate about managing client communications in a chaotic world.

Rachel discusses the importance of empathy and strategy in addressing news and its impact on clients. They explore whether brand leaders should comment on current affairs, emphasizing the need for authenticity and aligning with business goals. Rachel shares a process for determining when and how clients should respond to news events.

The conversation also covers the evolving media landscape, the shift towards contributed content, LinkedIn strategies, and the importance of humanizing client messaging in turbulent times. [read the transcript]

The post CWC 108: Helping PR agency clients navigate a challenging communications climate (featuring Rachel Sales) appeared first on FIR Podcast Network.

  continue reading

139 episodes

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