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Maximise your global reach by treating each international market as unique - with Lau Miguez

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Manage episode 480213197 series 3012563
Content provided by Majestic.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Majestic.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Maximise your global reach by treating each international market as unique and creating tailored campaigns that resonate with local audiences.

Lau Miguez and David Bain discuss:

What do you mean by treating each international market uniquely?

You say Transcreate, Don’t Translate - what does that mean?

What other content creation tips do you have when trying to appeal to a local market?

Why do you have to understand the local Media Landscape?

How do you use the local media?

How do you get to know the local audience?

You advise on appreciating local Cultures and Subcultures - what does that mean in practice and how does this help to create a more impactful campaign?

  continue reading

461 episodes

Artwork
iconShare
 
Manage episode 480213197 series 3012563
Content provided by Majestic.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Majestic.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Maximise your global reach by treating each international market as unique and creating tailored campaigns that resonate with local audiences.

Lau Miguez and David Bain discuss:

What do you mean by treating each international market uniquely?

You say Transcreate, Don’t Translate - what does that mean?

What other content creation tips do you have when trying to appeal to a local market?

Why do you have to understand the local Media Landscape?

How do you use the local media?

How do you get to know the local audience?

You advise on appreciating local Cultures and Subcultures - what does that mean in practice and how does this help to create a more impactful campaign?

  continue reading

461 episodes

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