This is the Digital Deep Dive Podcast, where we tackle the newest trends, strategies and pain points shaping growth across the digital landscape.
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Scott Needham is the Founder of SmartScout. An Amazon software developer for 10 years his company BuyBoxer has done over $300m in sales on Amazon. Scott has accumulated a deep knowledge about selling product online, and in the podcast he shares his knowledge with you to help you become a better Amazon seller.
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Food Network stars showcase dishes at the top of their must-try lists. With direct audio from the hit Food Network TV series, chefs and cooks that have mastered these eats give the lowdown on how they're made.Hungry for more Food Network? Go to discoveryplus.com/bestthing to start your free trial today. Terms apply. Hosted on Acast. See acast.com/privacy for more information.
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Episode 302 - Aaron Conant on Building BWG Connect and Solving Amazon Challenges
26:01
26:01
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26:01Discover the challenges large brands face on the Amazon marketplace and how to navigate this complex landscape with Scott and Aaron Conant, Co-Founder & Chief Digital Strategist at BWG Connect. Aaron shares his journey from corporate executive to building BWG Connect, a key platform for networking and sharing knowledge. Learn how peer-to-peer learn…
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Denis Dyli is the Founder and Principal of Uncap, a Shopify B2B eCommerce agency. He has led the company to become a Shopify Premier Partner, delivering over 350 eCommerce projects and replatforming more than 100 Shopify Plus stores. With over 15 years of experience in eCommerce development and strategy, Denis helps B2B and B2C sellers optimize the…
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Episode 301 - Jon Derkits on Building an Amazon Brand That Lasts
48:01
48:01
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48:01Jon Derkits, a former Amazon marketplace leader and now independent brand owner, shares his expert insights for Amazon entrepreneurs. He draws from his experience creating the "Best at Amazon" newsletter and his finance background to discuss Amazon Selling Strategies, Collaboration on Amazon, Impact of U.S.-China Tariffs, Essential Amazon Seller To…
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Bridging the Digital Organizational Gap With Danny Silverman
35:46
35:46
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35:46Danny Silverman is the Founder and Digital Strategy and Growth Consultant at Silverstream Strategic Consulting. As a digital commerce executive, he has over two decades of experience in eCommerce, marketing, and general management consulting. Throughout his career, Danny has scaled a digital commerce agency 10x in three years, led marketing efforts…
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Episode 300 - Tariff Tremors: Chinese Sellers, Rule-Breaking, and the New E-commerce Reality
20:57
20:57
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20:57The e-commerce landscape is experiencing seismic shifts as new tariffs against China send shockwaves through Amazon's marketplace. Scott explores how these economic tremors are disrupting the delicate balance of global online retail—potentially the most significant supply chain disruption since COVID. Through exclusive insights from a conversation …
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A CIO's Perspective on Navigating the Evolution of Technology With Jon Harding
32:36
32:36
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32:36Jon Harding is the Senior Vice President and Global Chief Information Officer at Conair LLC, a multibillion-dollar consumer products company. In his role, he has driven major initiatives, including implementing a global SAP system and other eCommerce platforms. Before joining Conair, Jon held senior leadership IT roles at Kellogg Company, where he …
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Vendor Central's Accounting Shakeup With Hannah Blackburn
34:31
34:31
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34:31Hannah Blackburn is the Co-founder and Director of The Hawkers Club, a company that helps vendors and sellers solve their most pressing challenges and navigate eCommerce marketplaces, including Amazon and Target. In her role, Hannah advises online sellers and vendors on how to directly position their brands and value offerings as Amazon partners to…
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Episode 299: Inside Prosper 2025: Innovations Changing Amazon Selling
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20:30Scott brings you the latest from Prosper 2025, revealing the innovations that will empower you to succeed on Amazon. Discover cutting-edge tech for listing optimization, TikTok marketing, and private label repricing, and how other AI and emerging tools are reshaping e-commerce. Episode Notes: 00:23- New Tech for Selling on Amazon in 2025 01:35 - Au…
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The Future of Onsite Search With Charlie Cole
37:43
37:43
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37:43Charlie Cole is the President of XGEN AI, a composable AI platform for eCommerce. As a seasoned eCommerce executive, he has over two decades of experience leading digital transformations for global brands. Before XGEN AI, Charlie served as the CEO at Tribute Technology and FTD and held leadership positions at Samsonite and TUMI, where he drove sign…
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Episode 298 - Voice of the Amazon Seller - Insights from 300+ Sellers
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19:14
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19:14Ever wondered what it's like to sell on Amazon? Here’s the best damn industry report for you. The Voice of the Amazon Seller unveils insights from over 300 Amazon sellers, revealing the challenges and triumphs of navigating this vast marketplace. Scott discusses everything from competition pressures and fee structures to the impact of international…
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The Need for Content That Converts With Eric Sheinkop
37:28
37:28
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37:28Eric Sheinkop is the CEO of The Desire Company, a platform that connects brands with industry experts to create high-quality, conversion-focused video content. With a background in entertainment marketing, Eric co-founded Music Dealers, a pioneering music licensing platform that partnered with global brands like Coca-Cola, McDonald’s, and Disney. H…
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Episode 297 - Amazon Reseller Support and Strategic Planning
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11:55
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11:55Is Amazon neglecting its sellers? Scott tackles this question head-on, brings you exclusive insights from Amazon employees and industry experts, and delves into the challenges sellers face, from navigating 1P and 3P complexities to dealing with account suspensions. Learn the truth behind the trend urging brands to switch selling models and how nuan…
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Amazon Vendor Negotiations With Andrea Leigh
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39:43
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39:43Andrea Leigh is the Founder and CEO of Allume Group, an eCommerce knowledge-sharing network. She is also the co-host of The CPG Guys podcast. With over 20 years of eCommerce experience working with thousands of brands, she is an educator, speaker, and writer involved with various organizations, including The Digital Shelf Institute and Path to Purc…
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Episode 296 - Building a Consumer-Facing Brand on Amazon With Kelley Thornton
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30:47
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30:47Join Scott as he unpacks the remarkable growth of Tiege Hanley with founder Kelly Thornton. From initial struggles to becoming a powerhouse in men's skincare, Kelly shares invaluable insights into building a consumer brand on Amazon. Learn how Tiege Hanley leveraged YouTube for content-driven growth, simplified its product offerings, and mastered o…
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Trade Shows, Networking, and New Product Launch With Tim Wilson
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36:30Tim Wilson is the Chief Revenue Officer at ProductWind, which offers influencer-as-a-service products to help brands win online. He’s an experienced sales and business development professional focused on helping the world’s largest advertisers understand how eCommerce and digital marketing impact their brands. Before ProductWind, Tim was an Affilia…
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Episode 295 - Amazon Dead Zones & FBA Fees: Maximize Profit & Avoid Pricing Traps
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12:30Are you unintentionally sabotaging your Amazon profits? Dive into this week's episode and learn about the hidden "dead zones" in Amazon pricing, particularly within high-volume categories such as Grocery, Beauty, and Clothing. Scott reveals why pricing products between $10-$12 is a critical mistake due to Amazon's intricate FBA fee structures. Lear…
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The Future of Retail Media With Nii Ahene
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46:49Nii Ahene is the Founder and Managing Director of Net Influencer, a publication offering insights into the influencer marketing industry. Previously, he co-founded CPC Strategy, which was acquired by Tinuiti, where he served as Chief Strategy Officer. Nii is also an angel investor in 5G, CPG, and B2B SaaS companies. In this episode… Retail media ha…
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Episode 294 - Brand Strategy and Amazon Dynamics with Kara from High Tide Commerce
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33:05E-commerce & Channel Strategy Expert Kara Babb from High Tide Commerce joins Scott to dissect the e-commerce landscape. From navigating Amazon's vendor system to building brand strategies and launching her consultancy, Kara shares unique perspectives. Learn how viral events impact sales, how to manage brand media, and the challenges of implementing…
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The Future of eCommerce: A Compilation of Trends in Streaming TV Ads, Fulfillment, and More
10:37
10:37
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10:37Aaron Conant is the Co-founder and Chief Digital Strategist at BWG Connect, a leading platform for executive strategy and networking sessions. In conjunction with BWG Strategy, BWG Connect has built an exclusive network of over 125,000 senior professionals and hosts over 2,000 virtual and in-person networking events annually. With over a decade of …
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Incremental Retail Media Measurement With Meghan Corroon
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30:47Meghan Corroon is the Co-founder and CEO of Clerdata, a marketing intelligence platform that drives sales. As a data scientist, she has completed data science research for several national governments in Africa. Before co-founding Clerdata, Meghan was the Technical Director for the University of North Carolina at Chapel Hill’s Bill and Melinda Gate…
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Episode 293 - Cracking the Amazon Buy Box Mystery & New Marketplace Insights
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17:24
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17:24From Amazon's explosive growth to its evolving policies, this episode covers everything you need to know about the Buy Box. Scott explores how shipping speeds and location impact Buy Box ownership, introduces a groundbreaking new tool for regional analysis, and offers strategic recommendations for large brands and resellers. Scott also touches on A…
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Episode 292 - The SmartScout Buy Box Map: A Game-Changer for Amazon Sellers
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12:35Revolutionize your Amazon strategy with SmartScout’s Buy Box Map! Discover who's winning the buy box in each state, at what price, and how fast they're shipping. Learn how FBA, FBM sellers, 1P Vendors, and resellers can leverage this data to optimize shipping, improve conversions, and uncover hidden arbitrage opportunities. See how wildly products …
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Strategic Automation of Your Amazon Business With Justin Leigh
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34:59Justin Leigh is the CEO of Workflow Labs, an automation software for eCommerce management. Before founding Workflow Labs, he was the Founder and CEO of Ideoclick, an online marketing services company. Justin began his career as a Product Manager at Amazon and a Senior Product Manager at Microsoft. In this episode… With Amazon updating its platform …
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The TikTok and Social Commerce Episode With Jana Weinstein
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36:21
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36:21Jana Weinstein is the Director of Social Commerce at Blue Wheel, an omnichannel marketing and operational agency. As a sales leader, she specializes in TikTok Shop, business development, go-to-market strategies, and creator and affiliate marketing. Before Blue Wheel, Jana was the Director of Partnerships for TikTok Shop at Pattern® and managed TikT…
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Episode 290 - From High School Hustler to Serial Entrepreneur with Uri Rahimi
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41:58Join host Scott as he sits down with Uri Rahimi, a serial entrepreneur whose diverse ventures span the worlds of e-commerce, manufacturing, and software development. From humble beginnings flipping iPhones in high school to building a multi-million dollar wall decor brand, Uri’s story is a testament to the power of entrepreneurial spirit and relent…
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How “Try Before You Buy” Is Driving D2C Growth With Benjamin Davis
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34:56
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34:56Benjamin Davis is the Founder and CEO of TryNow, which has pioneered the “try before you buy” model to improve conversion rates for eCommerce brands. Under his leadership, TryNow has raised approximately $24 million in funding. Before TryNow, Benjamin founded an apparel brand and worked in private equity. In this episode… eCommerce brands are so fo…
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Episode 289 - The Best Free Tools for Amazon Sellers
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15:52
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15:52Boost your Amazon business without breaking the bank! Scott explores an array of free tools that can transform your selling strategy on Amazon. From price trackers such as Keepa to innovative solutions such as Veeqo's profitability analyzer — there’s something for every seller looking to maximize profits while minimizing costs. Episode Notes: 00:10…
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Episode 288 - Is The Amazon Dream Still Alive in 2025?
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20:53
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20:53Scott takes a deep dive into the evolving Amazon marketplace to determine whether it still offers the same potential for success as it once did. From shifting trends in product sourcing and search traffic to the challenges of launching new private-label products, he explores sellers' strategies to thrive despite increasing competition and changing …
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Recognizing and Rewarding a Great Digital Shelf With Chris Perry
43:49
43:49
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43:49Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders…
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2024 eCom Organizational Benchmarking Review With Mike Black
45:59
45:59
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45:59Mike Black is the Chief Growth Officer at Profitero, a leading eCommerce acceleration company offering intelligence-driven solutions for profitable growth. With a background in marketing, he held leadership positions in product marketing and demand generation at various global analytics companies. Before Profitero, Mike was the Vice President of Pr…
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Amazon Ads, Agencies, and Orgs - Then and Now With Tim Zawislack
35:51
35:51
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35:51Tim Zawislack is a senior eCommerce executive for global DTC and B2B brands. He most recently served as the Chief Digital Officer and Senior Vice President of eCommerce at Conair, where he managed the company’s eCommerce channels for its brands. With over a decade of management experience leading consumer and digital strategies, Tim has delivered r…
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Episode 287 - The Art of Merchandising on Amazon with John Aspinall
28:46
28:46
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28:46Scott welcomes John Aspinall from PickFu after a two-month hiatus on guests. Unlock the secrets to eye-catching Amazon listings and skyrocket your sales with John and learn how non-designers can create compelling product images that drive clicks and conversions on Amazon. John breaks down the key differences between graphic and merchandising design…
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Optimizing Advertising on X With Chris Orzechowski
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33:04
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33:04Chris Orzechowski is the Founder of West Egg Agency, an X Ads agency that helps brands acquire new customers using X. As an email copywriter, he helps eCommerce brands grow their revenue using email automation. Chris is also the author of Make It Rain and Scale While You Sleep. In this episode… Advertising on X isn’t new, yet many brands avoid it i…
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Episode 286 - Insights and Opportunities for the Amazon Marketplace
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17:38
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17:38Scott breaks down the two primary types of Amazon professionals (service providers and brand owners) and discusses the potential of categories such as grocery, beauty, consumables, and pet products. He demonstrates how SmartScout can help identify valuable brands and gain insights from trade show analysis without attending in person. The podcast al…
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