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Episode 286 - Insights and Opportunities for the Amazon Marketplace

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Manage episode 453664459 series 3599770
Content provided by SmartScout. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SmartScout or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Scott breaks down the two primary types of Amazon professionals (service providers and brand owners) and discusses the potential of categories such as grocery, beauty, consumables, and pet products.

He demonstrates how SmartScout can help identify valuable brands and gain insights from trade show analysis without attending in person.

The podcast also explores the shift in the beauty industry from “luxury” to “premium” and the implications for resellers due to brand gating initiatives. Plus, a real-world example of how price points can influence consumer choices is shared, using the AMD vs. Intel case study.

Episode Notes:

00:10 - Two Types of Amazon Professionals

01:35 - Strategies for Type 1 Sellers

06:15 - Strategies for Type 2 Sellers

10:30 - Observations and Industry Insights

13:10 - Intel vs AMD Amazon Advertising

SmartScout Tradeshows

AMZ United

Voice of the Amazon Seller

Related Post: Amazon Ungated Categories: Everything You Need to Know

Email: [email protected]

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

  continue reading

306 episodes

Artwork
iconShare
 
Manage episode 453664459 series 3599770
Content provided by SmartScout. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SmartScout or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Scott breaks down the two primary types of Amazon professionals (service providers and brand owners) and discusses the potential of categories such as grocery, beauty, consumables, and pet products.

He demonstrates how SmartScout can help identify valuable brands and gain insights from trade show analysis without attending in person.

The podcast also explores the shift in the beauty industry from “luxury” to “premium” and the implications for resellers due to brand gating initiatives. Plus, a real-world example of how price points can influence consumer choices is shared, using the AMD vs. Intel case study.

Episode Notes:

00:10 - Two Types of Amazon Professionals

01:35 - Strategies for Type 1 Sellers

06:15 - Strategies for Type 2 Sellers

10:30 - Observations and Industry Insights

13:10 - Intel vs AMD Amazon Advertising

SmartScout Tradeshows

AMZ United

Voice of the Amazon Seller

Related Post: Amazon Ungated Categories: Everything You Need to Know

Email: [email protected]

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

  continue reading

306 episodes

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