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Episode 302 - Aaron Conant on Building BWG Connect and Solving Amazon Challenges
Manage episode 479774356 series 2517013
Content provided by SmartScout. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SmartScout or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Discover the challenges large brands face on the Amazon marketplace and how to navigate this complex landscape with Scott and Aaron Conant, Co-Founder & Chief Digital Strategist at BWG Connect.
Aaron shares his journey from corporate executive to building BWG Connect, a key platform for networking and sharing knowledge. Learn how peer-to-peer learning is crucial for overcoming operational hurdles, finding trusted service providers, and adapting traditional business models for Amazon.
This episode tackles critical issues affecting brand profitability on Amazon, including rising costs, tariffs, and the growing impact of retail media networks. Aaron also offers insights on how AI tools can boost profitability and explores the debate around Amazon's role as a sales channel versus a marketing powerhouse.
Episode Notes:
02:22 - Aaron Conant Introduction
01:10 - The Genesis of BWG Connect
03:09 - The Dynamics of Networking and Knowledge Sharing
05:43 - Challenges Faced by Large Brands on Amazon
08:51 - The Role of Retail Media and Advertising Technology
17:02 - Navigating Profitability and Unit Economics
21:39 - The Impact of PE and VC Money on Tech Industry
22:11 - BWG Connect as a Resource for Brands and Agencies
Related Post: Why Amazon Vendors Feel Ignored and What They Can Do About It
How to Reach Aaron:
LinkedIn: linkedin.com/in/aaronconant
Email: [email protected]
Scott’s Links:
LinkedIn: linkedin.com/in/scott-needham-a8b39813
Instagram: @smartestseller
YouTube: www.youtube.com/@smartestamazonseller2371
Newsletter: https://www.smartscout.com/newsletter-sign-up
306 episodes
Share
Manage episode 479774356 series 2517013
Content provided by SmartScout. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SmartScout or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Discover the challenges large brands face on the Amazon marketplace and how to navigate this complex landscape with Scott and Aaron Conant, Co-Founder & Chief Digital Strategist at BWG Connect.
Aaron shares his journey from corporate executive to building BWG Connect, a key platform for networking and sharing knowledge. Learn how peer-to-peer learning is crucial for overcoming operational hurdles, finding trusted service providers, and adapting traditional business models for Amazon.
This episode tackles critical issues affecting brand profitability on Amazon, including rising costs, tariffs, and the growing impact of retail media networks. Aaron also offers insights on how AI tools can boost profitability and explores the debate around Amazon's role as a sales channel versus a marketing powerhouse.
Episode Notes:
02:22 - Aaron Conant Introduction
01:10 - The Genesis of BWG Connect
03:09 - The Dynamics of Networking and Knowledge Sharing
05:43 - Challenges Faced by Large Brands on Amazon
08:51 - The Role of Retail Media and Advertising Technology
17:02 - Navigating Profitability and Unit Economics
21:39 - The Impact of PE and VC Money on Tech Industry
22:11 - BWG Connect as a Resource for Brands and Agencies
Related Post: Why Amazon Vendors Feel Ignored and What They Can Do About It
How to Reach Aaron:
LinkedIn: linkedin.com/in/aaronconant
Email: [email protected]
Scott’s Links:
LinkedIn: linkedin.com/in/scott-needham-a8b39813
Instagram: @smartestseller
YouTube: www.youtube.com/@smartestamazonseller2371
Newsletter: https://www.smartscout.com/newsletter-sign-up
306 episodes
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Similar to The Smartest Amazon Seller
BBC Radio 5 live’s award winning gaming podcast, discussing the world of video games and games culture.
…
continue reading
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
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continue reading
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continue reading
Exploring React Native Together
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continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Rae Johnston and guests take a fun, deep dive into how technology is reshaping our lives.
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continue reading
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continue reading
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Go offline with the Player FM app!
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