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Episode 296 - Building a Consumer-Facing Brand on Amazon With Kelley Thornton

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Manage episode 470770560 series 2517013
Content provided by SmartScout. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SmartScout or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Join Scott as he unpacks the remarkable growth of Tiege Hanley with founder Kelly Thornton.

From initial struggles to becoming a powerhouse in men's skincare, Kelly shares invaluable insights into building a consumer brand on Amazon.

Learn how Tiege Hanley leveraged YouTube for content-driven growth, simplified its product offerings, and mastered omnichannel expansion, including significant penetration into European markets.

They delve into the challenges of scaling internationally, navigating digital marketing shifts, and maintaining brand integrity across platforms. Kelly also shares his perspective on the future of brand building, emphasizing long-term vision over short-term gains.

Episode Notes:

00:15 - Kelley Thornton Introduction

01:44 - Building a Scalable Brand

04:00 - The Genesis of Tiege Hanley

05:14 - Overcoming Early Challenges

07:23 - Content-Led Approach

11:00 - Content Creation Strategy

12:25 - Navigating Digital Marketing Challenges

14:10 - Amazon as a Sales Channel

18:27 - Overcoming Business Plateaus

21:57 - International Market Expansion

23:01 - Surviving the Aggregator Wave

27:00 - The Importance of Early Amazon Presence

LinkedIn: linkedin.com/in/kelleythornton-ceo-tiege-hanley

Website: www.tiege.com

Related Post: How To Find Amazon Sellers as an Agency Using SmartScout

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

  continue reading

307 episodes

Artwork
iconShare
 
Manage episode 470770560 series 2517013
Content provided by SmartScout. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SmartScout or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Join Scott as he unpacks the remarkable growth of Tiege Hanley with founder Kelly Thornton.

From initial struggles to becoming a powerhouse in men's skincare, Kelly shares invaluable insights into building a consumer brand on Amazon.

Learn how Tiege Hanley leveraged YouTube for content-driven growth, simplified its product offerings, and mastered omnichannel expansion, including significant penetration into European markets.

They delve into the challenges of scaling internationally, navigating digital marketing shifts, and maintaining brand integrity across platforms. Kelly also shares his perspective on the future of brand building, emphasizing long-term vision over short-term gains.

Episode Notes:

00:15 - Kelley Thornton Introduction

01:44 - Building a Scalable Brand

04:00 - The Genesis of Tiege Hanley

05:14 - Overcoming Early Challenges

07:23 - Content-Led Approach

11:00 - Content Creation Strategy

12:25 - Navigating Digital Marketing Challenges

14:10 - Amazon as a Sales Channel

18:27 - Overcoming Business Plateaus

21:57 - International Market Expansion

23:01 - Surviving the Aggregator Wave

27:00 - The Importance of Early Amazon Presence

LinkedIn: linkedin.com/in/kelleythornton-ceo-tiege-hanley

Website: www.tiege.com

Related Post: How To Find Amazon Sellers as an Agency Using SmartScout

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

  continue reading

307 episodes

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