In this episode, I chat with Ankit from The Kiln about his approach to GTM engineering and building sophisticated Clay workflows for clients.

We explore three compelling case studies: a CRM re-engagement campaign that generated 40-50 positive responses, a personalized outreach strategy using intent signals, and a creative Dreamforce campaign that scraped LinkedIn posts to pre-book meetings with attendees. Ankit shares his philosophy on strategic personalization and discusses how timing-based campaigns around industry events can dramatically boost response rates. Ankit also shares his vision for the future of the space: increasingly micro-targeted, intent-based campaigns as broad outreach becomes commoditized, and AI tools making GTM engineering accessible to non-technical sales professionals through natural language interfaces.

Enjoy 🙂

(00:00) Introduction to Outbound Wizards
(00:35) What The Kiln Does: Custom GTM Implementation
(02:06) CRM Re-engagement: Mining Existing Leads for Quick Wins
(02:49) Strategic Personalization: First Line + Case Study Selection
(05:27) IOT Client Example and Industry Context
(05:58) Dreamforce Campaign: Event-Based Outreach Strategy
(07:43) Events as High-ROI Outreach Opportunities
(08:00) Ankit's Background: From Physics to GTM Engineering
(09:10) Naval Ravikant's Influence and LinkedIn Ghostwriting Origins
(09:51) The Future: Micro-targeting and Intent-Based Campaigns
(11:02) AI Accessibility: From Cursor to Devin for GTM

🔗 CONNECT WITH ANKIT

👥 LinkedIn
💻 Website

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - [email protected]

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