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Be Calm and CRO on with Talia Wolf

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Manage episode 507846499 series 14410
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and understanding your customers at a deeper level.
• Technology changes, but people don't. Emotional triggers still drive all purchasing decisions
• Most marketers focus too much on features rather than addressing customer emotions
• Using AI to outsource thinking leads to generic content that fails to convert
• Website traffic has decreased by 50-60% across platforms, making conversion optimization critical
• Two key emotional clusters impact buying decisions: self-image and social image
• Customer research is frequently skipped, but remains the foundation of effective marketing
• Generic messaging leads to commoditization, where businesses all sound the same
• AI-powered search is more conversational and emotional than traditional keyword search
• The best starting point is collecting the voice of the customer data through surveys, interviews, and review mining

Guest Information:

linkedin.com/in/taliagw

taliawolf.com

More from EWR and Matt:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

  continue reading

Chapters

1. Introduction to Emotional Marketing (00:00:00)

2. AI's Impact on Marketing Strategy (00:07:13)

3. Understanding Emotional Triggers in Buying (00:15:43)

4. The Changing Nature of Customer Research (00:22:29)

5. CRO Fundamentals in the AI Era (00:31:08)

6. Final Advice and Resources (00:42:45)

1010 episodes

Artwork
iconShare
 
Manage episode 507846499 series 14410
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and understanding your customers at a deeper level.
• Technology changes, but people don't. Emotional triggers still drive all purchasing decisions
• Most marketers focus too much on features rather than addressing customer emotions
• Using AI to outsource thinking leads to generic content that fails to convert
• Website traffic has decreased by 50-60% across platforms, making conversion optimization critical
• Two key emotional clusters impact buying decisions: self-image and social image
• Customer research is frequently skipped, but remains the foundation of effective marketing
• Generic messaging leads to commoditization, where businesses all sound the same
• AI-powered search is more conversational and emotional than traditional keyword search
• The best starting point is collecting the voice of the customer data through surveys, interviews, and review mining

Guest Information:

linkedin.com/in/taliagw

taliawolf.com

More from EWR and Matt:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

  continue reading

Chapters

1. Introduction to Emotional Marketing (00:00:00)

2. AI's Impact on Marketing Strategy (00:07:13)

3. Understanding Emotional Triggers in Buying (00:15:43)

4. The Changing Nature of Customer Research (00:22:29)

5. CRO Fundamentals in the AI Era (00:31:08)

6. Final Advice and Resources (00:42:45)

1010 episodes

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