How do B2B SaaS companies expand internationally without falling into the “just translate it” trap? In this conversation with Ton Dobbe, we dig into why localization is far more than language, how to build momentum in new markets, and the mindset shift from minimum viable to minimum remarkable product. We unpack Ton’s Remarkable Effect framework, starting with the value foundation, then viability and volume, to sharpen positioning, shorten sales cycles, and win premium deals even in greenfield markets. Expect war stories, practical tactics like “sell the idea, not the product,” and how to find your early fans using psychographics—not just firmographics. 🌍🚀 🧭 About our guest: Ton Dobbe is the founder of Value Inspiration, author of The Remarkable Effect, and host of the Tech-Entrepreneur on a Mission podcast. He helps B2B software leaders create defensible differentiation and market momentum. 💡 Value Inspiration 💬 Get in touch Contact Ton: https://www.linkedin.com/in/tondobbe/ Value Inspiration: https://valueinspiration.com/ Contact Undertow: undertowlanguages.com/contact-us🤝 🧩 Highlights Localization ≠ translation: think regulations, integrations, go-to-market, support & implementation across countries. Focus on where you create desirable value and aim to be different, not just better. Shorten sales cycles by selling the outcome and building sales confidence around clear differentiation. In a world of AI-amplified noise and shrinking product half-lives, surprise the market and hit the right nerve. ⚡