In this episode of the Intrinsic First Leadership Podcast, we sit down with Fredrik Brannlund, founder of Finally Together, a unique social accountability platform that helps people build positive habits through community support without shame, pressure, or external rewards.
Fredrik shares his fascinating journey from running a multimillion-dollar remote SEO company across 12 time zones to developing a simple yet powerful app inspired by his curiosity about motivation, behavior, and well-being. What started as a team-building simulation evolved into a transformative tool that fosters autonomy, competence, and connection —core principles of Self-Determination Theory (SDT), which we explore throughout the episode.
Whether you're a founder, people leader, coach, or simply curious about habit formation and leadership psychology, this episode offers a thought-provoking look at how meaningful change starts with the why, and flourishes through human connection.
Learn more about Fredrik’s work at https://finallytogether.org or contact him directly at [email protected]
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