Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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How Can Marketing Ops help with the "Messy Middle" of the Buyers Journey with Martin Pietrzak
MP3•Episode home
Manage episode 487793720 series 2986848
Content provided by MarketingOps.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketingOps.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
…
continue reading
Chapters
1. Introduction to the Messy Middle (00:00:00)
2. Why Buyer Journeys Are No Longer Linear (00:04:38)
3. Technology's Impact on Complex Buying (00:09:06)
4. Marketing Ops as Strategic Partners (00:16:37)
5. Data Collection and Signal Intelligence (00:23:49)
6. Brand Stewardship and Always-On Marketing (00:33:00)
7. Marketing Ops as Marketing Scientists (00:38:11)
8. Closing Thoughts and Final Reflections (00:42:29)
219 episodes
MP3•Episode home
Manage episode 487793720 series 2986848
Content provided by MarketingOps.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketingOps.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
…
continue reading
Chapters
1. Introduction to the Messy Middle (00:00:00)
2. Why Buyer Journeys Are No Longer Linear (00:04:38)
3. Technology's Impact on Complex Buying (00:09:06)
4. Marketing Ops as Strategic Partners (00:16:37)
5. Data Collection and Signal Intelligence (00:23:49)
6. Brand Stewardship and Always-On Marketing (00:33:00)
7. Marketing Ops as Marketing Scientists (00:38:11)
8. Closing Thoughts and Final Reflections (00:42:29)
219 episodes
All episodes
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