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168: From Wishful Thinking to Predictable Growth: Conversion Modeling for Realistic Forecasts With Bec Henrich, Traction Complete

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Manage episode 482875587 series 1848080
Content provided by Metrics & Chill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Metrics & Chill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.


In this episode of Metrics & Chill, Jeremiah sits down with Bec Henrich, Head of Marketing at Traction Complete, to talk about forecasting that actually works. Instead of reverse-engineering aggressive revenue targets, Bec explains how to build forecasts grounded in real funnel data—so your team can aim high without burning out.

You’ll learn:

  • How to model accurate and predictable conversion rates
  • How to avoid “wishful thinking forecasts”
  • The importance of clean, standardized data in your CRM
  • How to factor in seasonality to avoid mid-quarter surprises
  • Tips for getting Sales and RevOps aligned on forecast assumptions

More about:

Traction Complete: https://tractioncomplete.com/
Databox: https://databox.com
Subscribe to the newsletter: https://databox.com/newsletter

  continue reading

193 episodes

Artwork
iconShare
 
Manage episode 482875587 series 1848080
Content provided by Metrics & Chill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Metrics & Chill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.


In this episode of Metrics & Chill, Jeremiah sits down with Bec Henrich, Head of Marketing at Traction Complete, to talk about forecasting that actually works. Instead of reverse-engineering aggressive revenue targets, Bec explains how to build forecasts grounded in real funnel data—so your team can aim high without burning out.

You’ll learn:

  • How to model accurate and predictable conversion rates
  • How to avoid “wishful thinking forecasts”
  • The importance of clean, standardized data in your CRM
  • How to factor in seasonality to avoid mid-quarter surprises
  • Tips for getting Sales and RevOps aligned on forecast assumptions

More about:

Traction Complete: https://tractioncomplete.com/
Databox: https://databox.com
Subscribe to the newsletter: https://databox.com/newsletter

  continue reading

193 episodes

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