Did you know that over 500 hours of video are uploaded to YouTube every minute -- but only a tiny fraction ever break through to get millions of views?

What if you could crack the code behind YouTube’s algorithm and unlock massive growth for your channel?

In this episode, a collaboration with the NJ Content Studio show, Mike Desmarets from Evolve Ink pulls back the curtain on how he grew his tattoo-focused YouTube channel to over 230,000 subscribers and millions of views -- all by decoding what really makes YouTube’s algorithm tick.

Whether you’re a content creator struggling to get traction or just curious about how the platform really works, this conversation is packed with actionable insights you won’t want to miss.

In This Episode:

• 00:00 Introduction to Evolve Ink and Mike Desmarais
• 07:12 The Journey of Content Creation
• 19:09 Rebranding and Finding Success
• 23:44 Consistency and Monetization Strategies
• 31:49 Tattoo Reactions and Community Engagement
• 36:30 Transitioning from Live Streams to Short Form Content
• 39:05 Monetization Strategies in Short Form Content
• 46:34 Content Creation Insights and Audience Engagement
• 55:58 Building a Brand Beyond Social Media

Want more niche marketing insights on how to grow a YouTube channel?

This episode is Part 4 in a multi-part series on YouTube marketing. To continue learning on this niche, visit:

• Part 1 - How to Grow a YouTube Channel in 2025: A Case Study [YouTube Marketing with Natalie Brunell]
• Part 2 - Get More Views on YouTube Channel (Small Business Edition) [YouTube Marketing with JC Polk]
• Part 3 - Grow Your Business on YouTube and LinkedIn for Content Creators and Startups [YouTube Marketing with Finn McKenty]
• Part 5 - Coming soon
• Part 6 - Coming soon
• Part 7 - Coming soon

• Get Millions of Views By Decoding the YouTube Algorithm (full shownotes)

• Full video interview here: Get Millions of Views By Decoding the YouTube Algorithm