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YT03: Grow Your Business on YouTube and LinkedIn for Content Creators and Startups [YouTube Marketing with Finn McKenty, Part 3]
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Going viral is overrated! Want to know how to really grow and profit on YouTube and LinkedIn? Then watch the full interview between host John Bertino and guest expert Finn McKenty.
You will hear behind-the-scenes stories and facts about:
- engaging audiences on platforms like YouTube with differentiation and understanding the true goals of content marketing
- nuances of content creation, particularly on platforms like YouTube and LinkedIn
- maximizing time as a resource - the indirect acquisition strategy of YouTube
- effectiveness of LinkedIn for business engagement
- application of creator skills, emotional engagement in content, and the balance between authenticity and energy
- and more!
Let's dive in.
In This Episode:
- 00:00 Understanding Attention in the Digital Age
- 06:56 The Evolution of Content Creation
- 13:49 Authenticity vs. Professionalism in Marketing
- 21:09 The Value of Going Viral
- 24:06 Defining Success in Content Marketing
- 27:34 Maximizing Time as a Resource
- 28:37 YouTube as an Indirect Acquisition Strategy
- 29:44 The Power of LinkedIn for Business
- 30:43 Applying Creator Skills to LinkedIn
- 31:39 Understanding Creator Tactics
- 33:40 Emotional Engagement in Content Creation
- 35:22 Authenticity vs. Energy in Content
- 36:31 Crafting Effective Hooks for Engagement
- 39:11 The Role of Video on LinkedIn
- 41:05 Consistency and Content Fatigue
- 43:59 Maximizing Attention with Minimal Effort
- 49:01 The Comment Game on LinkedIn
- 51:28 Navigating the YouTube Algorithm
- 54:03 Defining Good Content on YouTube
- 56:22 The Engagement Spectrum: Movies and Genres
- 58:21 SEO and Engagement: The Recommendation Engine
- 01:00:57 Understanding Your Audience: The Key to Content Creation
- 01:01:56 Content Strategy: Breaking Down Long-Form Interviews
- 01:02:34 Monetization Strategies: Brand Partnerships and Influencer Marketing
- 01:05:07 Structuring Brand Partnerships: Lessons Learned
- 01:11:14 Marketing Insights: Quotes and Their Implications
- 01:15:44 The Art of Storytelling in Marketing
- 01:16:47 Niche vs. Broad Strategies: Finding the Balance
Want more niche marketing insights on how to grow a YouTube channel?
This episode is Part 3 in a multi-part series on YouTube marketing. To continue learning on this niche, visit:
- Part 1 - How to Grow a YouTube Channel in 2025: A Case Study [YouTube Marketing with Natalie Brunell]
- Part 2 - Get More Views on YouTube Channel (Small Business Edition) [YouTube Marketing with JC Polk]
- Part 4 - Coming soon
- Part 5 - Coming soon
- Part 6 - Coming soon
- Part 7 - Coming soon
Full Shownotes & More Info Here:
• How to Grow Your Business on YouTube and LinkedIn (full shownotes)
• Full video interview here: Grow with YouTube Marketing & LinkedIn Strategy
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